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Submitted by NATHALY NICOLOSI GARCIA null (nathalynicolosigarcia@yahoo.com.br) on 2017-08-24T17:47:20Z No. of bitstreams: 1 A gestão da economia de comunhão e sua aplicação na tríade da sustentabilidade um estudo de caso em empresas brasileiras.pdf: 1366594 bytes, checksum: 1cf3521fd937cfb0f16d4ab6d6e7fc4f (MD5) / Approved for entry into archive by Luiz Galeffi (luizgaleffi@gmail.com) on 2017-08-25T13:29:56Z (GMT) No. of bitstreams: 1 garcia_nn_me_bauru.pdf: 1366594 bytes, checksum: 1cf3521fd937cfb0f16d4ab6d6e7fc4f (MD5) / Made available in DSpace on 2017-08-25T13:29:56Z (GMT). No. of bitstreams: 1 garcia_nn_me_bauru.pdf: 1366594 bytes, checksum: 1cf3521fd937cfb0f16d4ab6d6e7fc4f (MD5) Previous issue date: 2017-06-30 / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES) / O momento histórico, econômico e social atual revela crise e exclusão social com situações que requerem um repensar da economia com novos valores, a Economia de Comunhão (EdC) trata-se justamente dessa proposta de gestão humanista. O objetivo deste trabalho é a análise de empresas que adotam a EdC e a forma de lidarem com os três pilares da sustentabilidade - Econômico, Social e Ambiental - em um contexto de crise econômica sem perderem os valores humanistas já estruturados. O enfoque maior será no aspecto econômico e a manutenção do mesmo diante da partilha dos lucros, prática característica desse tipo de gestão humanista. Para tanto, serão realizadas entrevistas com gestores de seis delas, sendo as mesmas escolhidas de acordo com sua experiência no projeto. Com as respostas serão feitas análises e correlações, segundo o método qualitativo. / The current historical, economic and social moment reveals crisis and social exclusion with situations that require a rethinking of the economy with new values, the Economy of Communion (EoC) is precisely that proposal of humanistic management. The objective of this work is to analyze companies that adopt the EoC and how to deal with the three pillars of sustainability - Economic, Social and Environmental - in a context of economic crisis without losing humanist values already structured. The main focus will be on the economic aspect and the maintenance of the same in the face of the sharing of profits, a characteristic practice of this type of humanistic management. For this purpose, interviews will be conducted with managers of six of them, being chosen according to their experience in the project. With the answers will be made analyzes and correlations, according to the qualitative method.

Despite the growing consensus on the importance of an extended responsibility for business, both the conceptual and practical understanding of “corporate responsibility” has remained limited. Corporate responsibility is still often understood as an add-on to business-as-usual or as a strategy to enhance business performance. In fact, in recent years, the concept of corporate responsibility has become associated with corporate deceit instead of corporate contributions to society, and tends to engender cynicism rather than a sense of hope. In this study I sought to explore a more hopeful and more “radical” conceptualisation of corporate responsibility. By looking at an international sample of “exemplary” values-driven businesses, this study provides insight into corporate responsibility not primarily as a means towards commercial ends but as an expression of a desire to “do good” and create social and/or environmental value. This study paints a picture of the rich, responsible reality of values-driven businesses. It describes their generous, human-centred approach to employees and the internal environment. It explores their deep sense of interdependence with the wider community in which they find themselves, and their extensive engagement with a wide variety of external parties, many of which are not “naturally” connected to business. It creates an understanding of the iterative, emerging and evolutionary nature of the CSR implementation process and the inherent impermanence of CSR “solutions”. While this study gives a comprehensive insight into various, generous and progressive practices, it shows that the essence of a “responsible existence” is not the implementation of certain practices alone, but relates to the willingness and ability to continuously question the established ways and practices of business in light of the higher business aspirations, which, for many, leads to a fundamentally different way of organising, managing and governing the business. At the same time, this study does not provide a glorified account of some kind of “utopian” responsible existence. Instead, it shows the “messy” reality of trying to implement social and environmental values, while faced with multiple demands and when embedded within a social and business context that does not necessarily hold the same values. The thesis describes the various conflicts and compromises related to the implementation of multiple, conflicting commitments and demands, and the different ways in which the sample businesses approach such situations. While the sample businesses are quite capable of gracefully navigating these conflicts in creative and pragmatic ways, the research also indicates that significant compromises are seemingly inevitable, and can, almost imperceptibly, move a company away from its envisaged values and commitments. Finally, this study argues that the currently dominant approach to corporate responsibility in organisational studies, which reflects a rationalised and economic perspective on CSR and business, will be insufficient to describe the rich reality found within these businesses, as it will edit out some of its most essential elements. I conclude this dissertation by proposing an alternative, human existential lens through which corporate responsibility in values-driven businesses can be understood. Through a review of the research findings in relation to three existential themes, I show that a human existential perspective is better suited to explore both the beauty and the struggle of values-driven businesses.