The objectives of this research are, first to comprehend how the training system influences the job abilities improvement, organizational commitment and job involvement after training, secondly to comprehend how the perception of training influences the job abilities improvement, organizational commitment and job involvement after training. In this study, a questionnaire is conducted on 140 employees who were trained in one year. The data is used to analyze the influence of training system and the influence of perception of training over the job abilities improvement, organizational commitment and job involvement by regression analysis. The findings of this study include the following five aspects. First, employees who have decision-making power will contribute to the job abilities improvement. Companies evaluate the effects of training will contribute to the job abilities improvement. Second, the period of training has positive effect on organizational commitment. Companies evaluate the effects of training will also contribute to organizational commitment. Third, the training systems do not affect the employee¡¦s job involvement. Fourth, the perception of training is employee benefit that has positive effect on job abilities improvement and organizational commitment. Fifth, the perception of training is the investment of human capital that has positive effect on job involvement.

Abstract This study examined the Perceptions of Politics Model ¡]Ferris, Russ and Fandt, 1989¡^to investigate whether understanding and perceived control might alleviate the negative influence of perceptions of organizational politics. The Model was tested on data collected from 482 employees of a food organization indicated that employees¡¦ Perception of organizational politics related negatively to job involvement, job satisfaction and organizational commitment, also related positively to job stress. By using multiple regression analysis on the data revealed that perceptions of organizational politics are to address negative impact of job involvement, job satisfaction and organizational commitment, in addition, perceptions of organizational politics are more strongly impacted to job stress. Understanding and Perceived Control as moderators of the relationships between perceptions of organizational politics and several outcome variables were examined. Results of hierarchical moderated regression analysis indicated that understanding and Perceived Control were significant predictors. Understanding moderated the outcome relationship between politics and organizational commitment, meanwhile, Perceived Control only moderated the outcome relationship between politics and job involvement.

The transition of working patterns has led the work force today focus more on brain than labor, hence strengthen the desire for leisure. The relationship between leisure and work nowadays has different meaning. Besides of traditional concepts such as good for health or the release of work pressure, leisure is further considered to be a new goal to enhance job involvement. Factors of social capital such as trust and network are the significant elements of human interaction, which can not only create self-welfare but also bring better achievement on work. To work force with different degree of social capital, it is believed that different level of involvement to work would generate. From the start point of leisure instead of traditional point that focuses on work, the research combines and integrates perspectives of outdoor recreation, job involvement and social capital from different regions, exploring the relationship between leisure and work. Analyzed with SEM, questionnaire survey is adopted aiming at Kaohsiung Government¡¦s Officials. The research objects are divided into two groups with different degree of social capital, conducting the model construction and differentiation test separately. The research structure includes 9 variables: ¡§job involvement¡¨; ¡§net¡¨ and ¡§trust¡¨ in social capital; ¡§attitude¡¨, ¡§subjective norm¡¨, ¡§perceived behavioral control¡¨, ¡§self-efficacy¡¨, ¡§behavioral intention¡¨ and ¡§behavioral frequency¡¨ in Theory of Planned Behavior of outdoor recreation. The results of the research have verified 11 hypotheses, among which 7 have been significant in both two high and low groups. The significance of the above-mentioned results is the following: (1) interpersonal ¡§network¡¨ increases interpersonal ¡§trust¡¨; (2) interpersonal ¡§network¡¨ increases the degree of ¡§job involvement¡¨; (3) after officials reflect on the ¡§subjective norm¡¨, the ¡§behavioral intention¡¨ of outdoor recreation is remarkably promoted; (4) officials¡¦ ¡§attitude¡¨ increases the ¡§behavioral intention¡¨ of outdoor recreation; (5) the ¡§perceived behavioral control¡¨ of the resources and opportunities needed for officials to consider undertaking behavior outstandingly influence the ¡§behavioral intention¡¨ of outdoor recreation; (6) ¡§subjective norm¡¨ increases the brief of ¡§attitude¡¨ of outdoor recreation; (7) officials¡¦ ¡§self-efficacy¡¨ reflect on the ¡§perceived behavioral control¡¨ of the resources and opportunities in outdoor recreation. In high social capital group, officials¡¦ cognition of ¡§behavioral intention¡¨ of outdoor recreation reflects on the degree of ¡§job involvement¡¨. In low social capital group, after officials reflect on the ¡§perceived behavioral control¡¨ of the resources and opportunities in outdoor recreation, the brief of ¡§attitude¡¨ is increased.

Since its commencement, the radio industry has been facing challenges from new media such as TV and later, the Internet. Nowadays, radio is widely regarded as a traditional medium that is fading away. However, the audio-oriented media feature of radio endows itself with a unique niche that could not be replaced by other video media. That is why radio advertisements are especially favored by advertisers. This research applies the Elaboration Likelihood Model (ELM) to radio advertising research, aiming to deliberate the persuasion effect of radio advertisements, which would be one of the few advertising-related studies in our country recently. This research utilizes the experimental method, a 2 (strong or weak argument quality) by 2 (reliable or attractive communicator quality) between-subject factorial design. 160 participants were randomly assigned to 4 experimental conditions, each with different stimulus of experimental ads. In addition, this study considers the degree of involvement with the advertised product as the mediating variable. In this research, the results shows that high-involvement subjects are mainly influenced by the argument quality in the radio ads. When high-involvement subjects are exposed to ads with strong argument quality, better evaluations on the ads , brands, credibility and cognition are generated. In addition, in the research both high-involvement or low-involvement subjects are not obviously influenced by communicator quality factors. However, if the advertisement takes an approach combining strong argument quality with a reliable communicator, high-involvement subjects would generate better attitudinal evaluations on the ads and brands. It is interesting that the advertisement shows an attractive female, the males would generate higher evaluation on brands attitude, credibility, behavior intention about this advertisement.

Establishing the network of urban public transportation is not only an efficient way to solve the problem of traffic jam, but also to improve the efficiency of transportation between two distination ; The most importantly, it also create many commercial activities along the public transportation network. Kaosiung Rapid Transit System has started to build since 2001, and scheduled to open by the end of 2007. It¡¦s the first urban public transportation system in Kaosiung. The citizens who live in Kaosiung are all have high expectation to it. However, during 2004 to 2005, there are so many bad news about Kaosiung Rapid Transit Company(KRTC) , including public security accident and frauds, and seriously impact to the image of KRTC. For efficiently improving corporate image and awareness, upgrading the future intention of Kaosiung citizens to Kaosiung rapid transit system, KRTC cooperate with National Sun Yat San University to organize an educational activity. According to statistic, there are ten universities and over two hundred students involve this program. The main purpose of this study is to research by sponsoring an educational activities, the change of students¡¦ attitude, image and awareness to sponsor. Researcher combines theories of brand equity and Involvement Theory for research structure. This thesis obtained research datum by questionnaires, and the datum was analyzed with descriptive statistics, reliability analysis, and regression. The principal findings of this research are as follows: The corporate sponsored educational activities can bring positive effect on brand equity, including raise to brand awareness, establish, strengthen, or change brand and corporate image and to upgrade service intention. For corporate, sponsorship is a new effective promotion tools. However, the corporate sponsorship behavior must to express their sincere, but not on the basis of business benefits.

The purpose of the present study was twofold: (a) to design and determine the effect of Father Involvement Training (FIT), which is based on social-cognitive theory principals, on family functioning in father-adolescent relationships, and (b) to examine the effect of Father Involvement Training (FIT) on the quality of the peer relationships of 9th grade high school students, whose fathers participated in the study. The sample composed of twenty- six 9th grade students&rsquo / fathers. The 2x3 experimental design examined pre-training, post-training and six-month follow-up measurements of an experimental group and control group. Experimental group received a ten-week father involvement training which was developed by the researcher while the control group did not receive any training. Parent Success Indicator (PSI) was used to assess family functioning of fathers and Parent Adolescent Relationship Scale (PARS) was used to assess family functioning of children whose fathers participated in the study. In order to assess peer relationships of children, Peer Relationship Scale (PRS) was used. Data were analyzed by employing Mann Whitney U Test, Friedman Test, and Wilcoxon Sign Rank Test. The results revealed that the Father Involvement Training had significant effects on the father-child relationship and family functioning of experimental group&rsquo / s fathers. The experimental group&rsquo / s fathers had gained higher total scores both at the end of the study and at the follow-up measures in PSI. The adolescents, whose fathers participated in the experimental group, improved in close-relationship and sensitivity dimensions at the end of the study. However, the improvements were not maintained after the six months follow-up measurements. In addition, ratings of the children, whose fathers participated in the experimental group, decreased from pretest to follow-up measures on meeting expectations dimension of the PARS. Lastly, there was a significant improvement in trust and identification dimension of peer relationship levels of children whose fathers received the training compared to children whose fathers did not receive the training. The experimental group fathers&rsquo / evaluation reports indicated that fathers perceived improvement in different dimensions such as father child communication, behavioral changes in relationship with their children.

New product development is a challenging process which plays a significant role for the rise of the competitiveness of a firm. This process benefits from cooperative relations in the supply network of the firm, such as the collaboration in buyer- supplier relations. The automotive industry presents a good example for studying buyer supplier relations. The positive effects of supplier involvement in product design and development process have been discussed intensely in the literature due to the exceptional success of OEMs &ndash / Original Equipment Manufacturers- in the Japanese automotive industry. This study analyzes the role of suppliers in the automotive sector, the buyer-supplier interface and relations, and new product development process specific to the automotive industry in order to highlight the outcomes of supplier involvement in product development process especially during the design phase. A descriptive questionnaire study on the Turkish automotive supplier industry was conducted. The questionnaire was completed by 25 supplier firms who are members of the Association of Turkish Automotive Parts &amp / Components Manufacturers (TAYSAD) and 5 OEM firms. The questionnaire results show that the level of supplier involvement in the product design phase is low compared to the other project phases such as introduction to the project, prototype production, pre-launch, and mass production. Following this preliminary study, two in-depth interviews were conducted with one OEM and one supplier representatives, and more detailed information on suppliers&rsquo / involvement in product design was gathered. Keywords: Supplier Involvement, Automotive Industry, Product Development, Collaborative Design

The purpose of the study was to investigate the relationships among preschool teachers&rsquo / and preschoolers&rsquo / parents&rsquo / developmentally appropriate practice (DAP) and developmentally inappropriate practice (DIP) beliefs in relation to parental involvement attitudes and perceived parental involvement barriers. To reach to the purposes of the study, data were collected from 279 teachers and 589 parents via a demographic information questionnaire and two main data collection instruments. The demographic information questionnaire aimed to obtain information about the participant&rsquo / s gender, age and educational level. In order to collect information from teachers and parents regarding their beliefs about developmentally appropriate practice / Teachers&rsquo / Beliefs Scale (TBS) (Burts et al., 2000) and the parent adaptation of the scale, Parents&rsquo / Beliefs Scale (Yen, 2008) were used. To ascertain parents&rsquo / and teachers&rsquo / attitudes and the barriers on parental involvement, the School and Family Partnerships Questionnaire (Epstein &amp / Salinas, 1993) was used. The investigation of the relationship between the teachers&rsquo / and parents&rsquo / DAP and DIP beliefs in relation to their parent involvement attitudes (PIA), parent involvement barriers (PIB) revealed significant results. The findings of the study revealed that both the teachers&rsquo / and parents&rsquo / PIA and PIB made significant contributions to their DAP and DIP beliefs. As found in the current study, the interaction between the teachers and parents should be increased to help children develop in the most appropriate way. In order to increase this relationship, a detailed focus on the parental involvement paradigm should be undertaken.

A Study of Female Managers¡¦ Coping Behavior with Work-Family Conflicts in Terms of Sex-Role Attitudes, Life-Style and Job Involvement Abstract In terms of human resources, female managers has come into a spotlight for their outstanding professional performance, efficiency and competitiveness in today¡¦s business world. According to the 10 managerial roles defined by Mintzberg(1973), female managers are required to take greater responsibility and spend longer working hours at their managerial job. Furthermore, family role expectations also require a female manger¡¦s time and energy. Therefore the fact that multiple role-demands compete a female manager¡¦s limited time is seen, and it is found that female managers are considered to face work-family conflicts more than their female counterparts working at the non-management level. The focus of this dissertation is based on the time-based interrole conflict proposed by Greenhaus & Beutell(1985) and is in accordance with three types of coping behaviors suggested by Hall(1972). This study was conducted in terms of sex-role attitudes, life-style and job involvement to understand how these factors interact with each other, affecting a female manager¡¦s coping behavior as a whole. Furthermore, how each of these factors affects a female manager¡¦s coping behavior with work-family conflicts is also discussed. Four Taiwanese female managers, who are working at the senior management level are interviewed, producing the quantitative data in this study. A case study approach was utilized and a semi-structured interview framework was used based on three factors mentioned above. This study concluded that sex-role attitudes, life-style and job involvement indeed affect a female manager¡¦s behavior to cope with work-family conflicts. It also suggested that better supportive organizational programs, sensitive family supports, and self-identity-clarified by a female manager herself- will aide them in handling work and family obligations, and will provide a ¡§no trouble back home¡¨ environment, allowing them to devote themselves to their managerial work. Keywords: sex-role attitudes, life-style, job involvement, work-family conflict, coping behavior

The thesis is to examine the relationship of the employees¡¦ salary satisfaction, job involvement and turnover intention in the internet industry to know whether the degree of salary satisfaction and job involvement will affect the turnover intention of employees or not. It also examines whether the employees have different salary satisfaction for the future and how this will affect their turnover intention. The result provide the managers of the industry to draw up appropriate salary management strategy to lift the salary satisfaction and job involvement, lower the turnover intention effectively and make the companies more competitive. Considering of the time, manpower and resources, the thesis take ten Internet companies as the samples. Effective questionnaires sent back are 108 and the effective rate is 12.9¢M. By using the statistic methods, the findings of this research indicate that: 1. The sex of the employees in the Internet industry has significant difference on ¡§salary satisfaction for the current¡¨. 2. The sex of the employees in the Internet industry has significant difference on ¡§salary satisfaction for the future¡¨. 3. The sex of the employees in the Internet industry has significant difference on ¡§job involvement¡¨. 4. The sex of the employees in the Internet industry has significant difference on ¡§turnover intention¡¨ 5. Female employees of the Internet industry have obviously higher ¡§turnover intention¡¨ than male employees. 6. The age of the employees in the Internet industry has significant difference on ¡§salary satisfaction for the future¡¨. 7. The marriage status of the employees in the Internet industry has significant difference on ¡§job involvement¡¨. 8. The current service length of the employees in the Internet industry has significant difference on ¡§turnover intention¡¨. 9. For the employees of the Internet industry, to appear significant negative correlations between ¡§current service length¡¨ and ¡§turnover intention¡¨. 10. The working service length of the employees in the Internet industry has significant difference on ¡§salary satisfaction for the current¡¨. 11. The working service length of the employees in the Internet industry has significant difference on ¡§salary satisfaction for the future¡¨. 12. The working service length of the employees in the Internet industry has significant difference on ¡§job involvement¡¨. 13. For the employees of the Internet industry, to appear significant positive correlations between ¡§working service length¡¨ and ¡§salary satisfaction for the current¡¨. 14. For the employees of the Internet industry, to appear significant positive correlations between ¡§working service length¡¨ and ¡§salary satisfaction for the future¡¨. 15. The department of the employees in the Internet industry has significant difference on ¡§salary satisfaction for the future¡¨. 16. The department of the employees in the Internet industry has significant difference on ¡§job involvement¡¨. 17. The department of the employees in the Internet industry has significant difference on ¡§turnover intention¡¨. 18. The grade of the employees in the Internet industry has significant difference on ¡§salary satisfaction for the future¡¨. 19. The monthly salary of the employees in the Internet industry has significant difference on ¡§salary satisfaction for the current¡¨. 20. The monthly salary of the employees in the Internet industry has significant difference on ¡§salary satisfaction for the future¡¨. 21. The monthly salary of the employees in the Internet industry has significant difference on ¡§job involvement¡¨. 22. For the employees of the Internet industry, to appear significant positive correlations between ¡§monthly salary¡¨ and ¡§salary satisfaction for the current¡¨. 23. For the employees of the Internet industry, to appear significant positive correlations between ¡§monthly salary¡¨ and ¡§salary satisfaction for the future¡¨. 24. For the employees of the Internet industry, to appear significant positive correlations between ¡§monthly salary¡¨ and ¡§job involvement¡¨. 25. For the employees of the Internet industry, to appear significant negative correlations between ¡§salary satisfaction¡¨ and ¡§turnover intention¡¨. 26. For employee of in the Internet industry, to appear significant positive correlations between ¡§salary satisfaction ¡§ and ¡§job involvement ¡§. 27. For employee of the Internet industry, to appear high positive correlations between ¡§salary satisfaction for the current ¡§ and ¡§salary satisfaction for the future¡§. 28. For employee of the Internet industry, to appear significant negative correlations between ¡§salary satisfaction for the current¡¨ and ¡§turnover intention ¡§. 29. For employee of the Internet industry, to appear significant negative correlations between ¡§salary satisfaction for the future¡¨ and ¡§ turnover intention ¡§. 30. For employee of the Internet industry, to appear significant positive correlations between ¡§salary satisfaction for the current¡¨ and ¡§ job involvement ¡¨ 31. For employee of the Internet industry, to appear significant positive correlations between ¡§salary satisfaction for the future¡¨ and ¡§ job involvement ¡¨. 32. The ¡§working service length¡¨ has significant positive forecast ability on job involvement. 33. The ¡§sex¡¨ has significant negative forecast ability on job involvement. 34. ¡§The salary satisfaction for the future¡¨ has significant positive forecast ability on job involvement. 35. The ¡§sales department¡¨ has significant positive forecast ability on job involvement. 36. The ¡§marital status¡¨ has significant positive forecast ability on job involvement. 37. The ¡§sex¡¨ has significant negative forecast ability on turnover intention. 38. The ¡§planning department¡¨ has significant positive forecast ability on turnover intention. 39. The ¡§current salary satisfaction¡¨ has significant positive forecast ability on turnover intention. 40. The ¡§marketing department¡¨ has significant positive forecast ability on turnover intention. According to the above result, I can discover the turnover intention of the employees of the Internet industry is getting higher. The employees are confident of their turnover ability, which will induce company loss. Thus I suggest that Internet companies shall combine the fiction with the substantiation to form a new type of enterprise. Furthermore, the result that the female employees have higher turnover intention but higher job involvement is worthy for proprietor of the Internet industry to pay attention to. Because the characteristics of female employees are helpful to the busy Internet working environment, the proprietor or professional managers shall consider to adjust or change the working environment, job content or management system to let female employees fully contribute their talent, lower their turnover intention and benefit the company.