Submitted by Verena Bastos (verena@uefs.br) on 2015-09-28T12:34:43Z No. of bitstreams: 1 LucasGomesSantana.pdf: 1192043 bytes, checksum: 925ff931110e32f44c09e1c9a4f804c8 (MD5) / Made available in DSpace on 2015-09-28T12:34:43Z (GMT). No. of bitstreams: 1 LucasGomesSantana.pdf: 1192043 bytes, checksum: 925ff931110e32f44c09e1c9a4f804c8 (MD5) Previous issue date: 2013-08-29 / The Assemblies of God in Brazil keep the image a traditional Pentecostal Denomination.This traditionalism is evidenced in rigid patterns of practices and customs advocated by the group with the aim of indoctrination of the faithful and in order to maintain cohesion and also maintaining an image of morality and detachment from sin, according to the understanding of the same. These standards relate to prohibitions, especially the clothes, the haircut, the consumption of alcoholic beverages and the use and ownership of television. This dissertation examines how the leaders of the Assembly God in Brazil and the Bahia created representations about television, in the period from 1960 to 2000, and which mechanisms of meaning construction did with that the denomination, which had an attitude refractory to the use and ownership of television, becomes tenant schedules in TV networks and andcompasse his own TV network, "Rede Boas Novas". / A Assembl?ia de Deus no Brasil resguarda a imagem de Denomina??o Pentecostal tradicional. Este tradicionalismo ? evidenciado nos r?gidos padr?es de usos e costumes defendidos pelo grupo com o objetivo de doutrinamento dos fi?is e no intuito de manter a coes?o e tamb?m a manuten??o de uma imagem de moralidade e distanciamento do pecado, segundo o entendimento dos mesmos. Esses padr?es se referem a proibi??es, principalmente ? indument?ria, ao corte de cabelo, ao consumo de bebidas alco?licas e ao uso e propriedade do aparelho de televis?o. Este trabalho analisa como os l?deres da Assembl?ia Deus no Brasil e na Bahia constroem representa??es sobre a televis?o, no per?odo de 1960 a 2000, e quais mecanismos de constru??o de sentidos fez com que a denomina??o, que tinha uma atitude refrat?ria ao uso e propriedade da televis?o, passasse a locat?ria de hor?rios em redes comerciais de televis?o e propriet?ria de sua pr?pria rede de emissoras, a ?Rede Boas Novas?.