Ph.D.

M.A. (Clinical Psychology) / Please refer to full text to view abstract

In the past fourteen years, mergers and takeovers have represented a major dimension of corporate identity changes in South African institutions of higher learning. This treatise firstly describes and then explores if students identify themselves with the NMMU corporate identity. Thereafter, it firstly explores and then describes the corporate identity awareness level of NMMU students. Design: An exploratory-descriptive research design was used. The researcher used two types of data. One was secondary data and the other one was primary data. The former were collected by means of an extensive review of the related literature. The latter were obtained by means of surveys. In addition this treatise has referred to The Nelson Mandela Metropolitan University Brand Strategy (2007) document that was prepared by the brand manager, Karen Coetzee. Findings: The level of brand awareness among students is considered to be low. There is a need to improve the corporate identity awareness level of these strategic stakeholders for the future success of the university. Limitations: This treatise has concentrated on the parent brand (NMMU). Furthermore, the sampling has been limited to students studying at NMMU (Port Elizabeth campuses). Significance: It is important to explore the corporate brand awareness level of the students. It is also essential to discover if students identify themselves with the new NMMU brand.

It was desired to design an image processing system that resembled the human retina, for the processing of two-dimensional images. In particular the system was required to carry out basic image processing tasks such as edge detection. A new filtering technique was deduced from the physiological findings on the distribution of the receptive fields of the ganglion cells on the retina. This filtering technique was then incorporated in designing an image processing system in which the spatial resolution was increased linearly towards the geometrical center of the image. The design was based on a discrete distribution of processing areas on an inhomogeneous hexagonal sampling grid. This resulted in a highly localized processing system which simplified the development of algorithms for higher image processing tasks such as boundary following. The retinal image processing system was simulated on the VAX-11/750. The computational cost of conducting operations such as edge detection, boundary detection and boundary following, using the designed system, was evaluated and compared with that of the conventional image processing system. / Applied Science, Faculty of / Electrical and Computer Engineering, Department of / Graduate

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Mémoire numérisé par la Direction des bibliothèques de l'Université de Montréal.

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