Made available in DSpace on 2015-05-14T12:42:56Z (GMT). No. of bitstreams: 1 ArquivoTotalDanubia.pdf: 19849864 bytes, checksum: 4281768dd94785a5db204c5a1ed54a48 (MD5) Previous issue date: 2013-08-09 / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior / This research aims to analyze the discourse of gender horoscope on different media, especially in women's magazines, noting the marks of change and permanence socio-historical and discursive sustained over time. The investigation will be made from the genre published in magazines, especially in facing the female audience in almanacs and Internet. To achieve this scope, we launched a analytical look on our subject from theoretical alliances, which are: a Discourse Theory of Traditions and Linguistic Change, Theory of the Imaginary, the theory of discourse analysis and cultural studies, from of theoretical studies as Eugenio Coseriu, Johannes Kabatek, Gilbert Durand, Mircea Eliade, CarlJung, Michel Foucault, Michel Pecheux, Eni Orlandi, Stuart Hall, Zygmunt Bauman, among others, seeking thereby to account for the discursive constructions, imagistic, symbolic and mythical traditions that relate to that underlie gender horoscope as well as the update of this discourse in other genres. Regarding methodological aspects, it is a qualitative research, literature and exploratory, aiming to provide greater awareness of the problem in order to make it explicit. From the analysis we can see that the discourse is marked by horoscope-discursive traditions imagery from the recurrence of linguistic and extralinguistic elements. It also apeared that the discourse of contemporary gender horoscope in magazines is eminently feminine. / Esta pesquisa tem como objetivo analisar o discurso do gênero horóscopo em diferentes suportes, em especial, em revistas femininas, atentando para as marcas de mudança e de permanência sócio-histórico-discursivas sofridas ao longo do tempo. A investigação foi feita a partir do gênero publicado em revistas, principalmente nas voltadas para o público feminino, em almanaques e Internet. Para alcançar tal escopo, lançamos um olhar analítico sobre nosso objeto de estudo a partir de alianças teóricas, quais sejam: a Teoria das Tradições Discursivas e Mudanças Linguísticas, a Teoria do Imaginário, a Teoria da Análise do Discurso e os estudos culturais, a partir dos estudos de teóricos como Eugenio Coseriu, Johannes Kabatek, Gilbert Durand, Mircea Eliade, Carl Jung, Michel Foucault, Michel Pêcheux, Eni Orlandi, Stuart Hall, Zygmunt Bauman, entre outros, procurando, com isso, dar conta das construções sociais, históricas, discursivas, imagéticas, simbólicas e míticas que dizem respeito às tradições que dão base ao gênero horóscopo, bem como a atualização desse discurso em outros gêneros discursivos. Quanto aos aspectos metodológicos, trata-se de uma pesquisa qualitativa, bibliográfica e exploratória, visando proporcionar maior familiaridade com o problema a fim de torná-lo explícito. A partir das análises, conseguimos observar que o discurso do horóscopo é marcado por tradições imagético-discursivas, com base na recorrência de elementos linguísticos e extralinguísticos. Também foi possível constatar que o discurso do gênero horóscopo nas revistas contemporâneas é eminentemente feminino.

Les empires néo-assyrien et perse achéménide qui ont conquis le Proche-Orient au 1er millénaire av. J.-C., ont eu un besoin constant en équidés. Ces animaux sont non seulement utilisés dans les cadres militaires et cynégétiques, mais ils apparaissent également lors des défilés. Objets de prestige et convoitise, ils représentent une part importante des tributs livrés aux rois conquérants. Victorieux, les souverains ont orné les murs de leurs palais de bas-reliefs narrant leurs hauts faits. Les équidés, tant domestiques que sauvages, y occupent une place centrale. Ce travail doctoral propose une étude iconographique centrée sur la figure de l’équidé afin de procéder à un déplacement analytique qui permet d’appréhender les images impériales sous un autre angle. Ainsi, après avoir enregistré et décrit formellement les équidés, nous avons procédé à diverses analyses précises des détails de leur figuration. Les résultats attestent notamment du caractère réaliste et naturaliste des représentations, qui permet de renforcer l’adhésion des observateurs. Ces figurations prennent part au discours politique et idéologique véhiculé par les reliefs car elles développent un langage visuel spécifique qui montre une armée disciplinée, invincible et victorieuse, à l’image du monarque qui la mène. Enfin, les équidés apparaissent dans les scènes de défilés, leur pas assuré et digne ajoute encore à la gloire de celui vers lequel ils se dirigent : le souverain. / Neo-Assyrian and Achaemenid empires that conquered the major part of the Near East in the 1st millennium B.C., had a constant need for equids. These animals are indeed not only used in military and hunting actions but they also appear during parades. Prestigious objects, they represent an important part of the tributes delivered to the conquering kings. Victorious, the rulers adorned the walls of their palaces with reliefs recounting their deeds. Equids, both domestic and wild, appear to be central in these images. This doctoral thesis proposes an iconographic study centred on the equids figure in order to carry out an analytical displacement that allows imperial images to be viewed from another angle. Therefore, after having recorded and formally described the equids, we proceeded to several precise analyses of the details of their figuration. The results attest in particular to the realistic and naturalistic aspect of their representations, which makes it possible to enhance the support of the observers. These images take part in the political and ideological discourse conveyed by the reliefs because they develop a specific visual language that shows a disciplined, invincible and victorious army, just like the monarch who leads it. Finally, the equids appear in the parades scenes, their confident and dignified steps add once more to the glory of the one they are heading for: the king himself.