<p><strong>Title:</strong> Images of Sweden in Italy</p><p><strong>Number of pages:</strong> 5252 (589 including enclosures)</p><p><strong>Author:</strong> Oskar Gustafsson</p><p><strong>Tutor: </strong>Martin Nilsson</p><p><strong>Course:</strong> Political Science C level – Bachelor’s Thesis</p><p><strong>Period: </strong>Spring term 2010</p><p><strong>University: </strong>School of Social Sciences</p><p>Linnaeus University</p><p><strong>Purpose/Aim:</strong> The purpose of my research study is to, through the use of political science theories on soft power and marketing theories about nation branding and in comparison to previous studies on the image of Sweden in Italy, gains a better understanding of the image of Sweden in Italy, with special focus on national political institutions and young Italians.</p><p><strong>Method: </strong>The method of analysis is a combination of qualitative methods: interviews where information about the image of Sweden amongst national political institutions were gathered and a survey where information was gathered about the image of Sweden amongst young Italians.</p><p><strong>Main results: </strong>On the basis of the results I have gained it can be concluded that a positive and well informed image of Sweden emerges when it comes to cultural and social factors but a more restricted and somewhat negative image come to light when asking national political institutions and young citizens in Italy about their views and knowledge on Swedish domestic and international politics and economics.</p><p><strong>Keywords: </strong>Soft power, Public Diplomacy, Nation Branding, Images of Sweden, Italy.</p>

Title: Images of Sweden in Italy Number of pages: 5252 (589 including enclosures) Author: Oskar Gustafsson Tutor: Martin Nilsson Course: Political Science C level – Bachelor’s Thesis Period: Spring term 2010 University: School of Social Sciences Linnaeus University Purpose/Aim: The purpose of my research study is to, through the use of political science theories on soft power and marketing theories about nation branding and in comparison to previous studies on the image of Sweden in Italy, gains a better understanding of the image of Sweden in Italy, with special focus on national political institutions and young Italians. Method: The method of analysis is a combination of qualitative methods: interviews where information about the image of Sweden amongst national political institutions were gathered and a survey where information was gathered about the image of Sweden amongst young Italians. Main results: On the basis of the results I have gained it can be concluded that a positive and well informed image of Sweden emerges when it comes to cultural and social factors but a more restricted and somewhat negative image come to light when asking national political institutions and young citizens in Italy about their views and knowledge on Swedish domestic and international politics and economics. Keywords: Soft power, Public Diplomacy, Nation Branding, Images of Sweden, Italy.