This study explores the behavior of Swedish gamers regarding microtransactions in the Free-To-Play model. It focuses on their attitudes towards in-game purchases and explores the psychological, ethical, and social factors influencing their engagement. The study used qualitative research methods, including semi-structured interviews with nine Swedish gamers. The findings reveal that community norms and peer pressure significantly impact microtransaction engagement, especially among younger players. The study also identifies a psychological barrier that, once crossed, triggers increased spending. Furthermore, the research highlights the controversial role of loot boxes, their association with gambling, and the psychological effects they have on players. The results from this study suggest the need for regulatory oversight and ethical monetization practices. Additionally, the study reveals that premium in-game currencies obscure real-world costs, which can impact spending behavior and raise ethical concerns about transparency. The research suggests that game developers and policymakers should prioritize fair and transparent strategies that uphold player autonomy and well-being by considering the complex interplay between player experience, microtransaction design, and ethical considerations.