ITC/USA 2008 Conference Proceedings / The Forty-Fourth Annual International Telemetering Conference and Technical Exhibition / October 27-30, 2008 / Town and Country Resort & Convention Center, San Diego, California / This paper explains the development of a wireless network system implemented to streamline grocery store checkout procedures. The design employs a wireless telemetry network consisting of a base station and wireless motes (Micaz MPR2400) that will be located on certain aisles, and attached to shopping carts. This system allows customers to scan items while they shop and uses cashiers for payment purposes only. The objective is to minimize the amount of processing performed by cashiers in order to reduce waiting times in line. The system was tested in a simulation environment and waiting times were reduced by 65%.

The aim of this bachelor thesis is to examine which experiential dimensions that are perceived as important for customers and how these dimensions are delivered by Swedish beauty and makeup retailers. The focus is to examine how their physical in-store environments succeeds with delivering extraordinary customer experiences. The thesis is conducted through a deductive approach and a quantitative research method have been implemented. Further on, the software Statistical Package for Social Science (SPSS) have been used to process the data collected from an online questionnaire. The empirical findings were then calculated into six variables that were analyses and discussed in relation to existing theories to strengthen and improve the research of customer experience. The thesis found that experiential dimensions of interaction, emotion, differentiation and in-store technologies are considered as important by customers within the age of 18-30, when creating extraordinary customer experiences in the context of beauty and makeup in-store environments. Moreover, the collected data prove that Swedish Beauty and makeup stores fails to deliver these four dimensions in the extent to create extraordinary customer experiences. Customers of today want new and interesting in-store environments, which means that retailers need to permanently elaborate their environments with unique design element within these dimensions to deliver memorable customer experiences. The result from this thesis can be used by beauty and makeup retailers and other industries to increase their delivery of extraordinary customer experience.