NDLTD Global ETD Search
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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.

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Spelling suggestions: "subject:"bindividual argeting"" "subject:"bindividual cotargeting""

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A Game-Theoretic Framework To Competitive Individual Targeting

Addo, Sandra E. 23 December 2009 (has links)
No description available.
Marketing
Mathematics
Game Theory
Nash Equilibrium
Subgames
Customer loyalty
Perceived Price
Individual Targeting
Price-Quality Competition

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