El presente plan estratégico se ha realizado sobre la base del Modelo Secuencial del Proceso estratégico elaborado por D’Alessio (2014), con el objetivo de que una organización o sector económico pueda alcanzar la visión deseada (D’Alessio, 2016). Este Plan Estratégico proporciona los lineamientos que guiarán las decisiones y acciones estratégicas para convertir el sector de la pesca industrial en la región de Piura, en el tercer sector productivo con mayor contribución al PBI de la región. Para ello se debe aprovechar al máximo la riqueza del mar frente a la costa de Piura, la ubicación geográfica de la región, y los tratados de libre comercio. Entre los hallazgos encontrados en la formulación de este plan estratégico, las principales oportunidades son la alta demanda tanto local como del exterior por los productos de buena calidad, y la ubicación comercialmente estratégica. Las principales fortalezas son la abundancia y diversidad de recursos hidrobiológicos, y las debilidades encontradas fueron la pesca ilegal y depredadora. El logro de este plan estratégico está basado en el cumplimiento de las diez estrategias propuestas: (a) incrementar la extracción y consumo de nuevas especies comerciales marinas; (b) desarrollar productos nutricionales ricos en proteína animal; (c) penetrar en nuevos mercados internacionales; (d) impulsar las implementaciones de certificaciones internacionales; (e) trabajar conjuntamente con el Gobierno para incrementar el consumo humano directo per cápita de la región; (f) establecer alianzas estratégicas con los operadores logísticos para agilizar las exportaciones; (g) implementar tecnologías extranjeras; (h) mejorar la infraestructura portuaria por parte del Estado; (i) incrementar el presupuesto en I+D para el estudio de nuevas especies marítimas comerciales; (j) captar nuevas inversiones para el desarrollo del sector. Los seis objetivos de largo plazo trazados están enfocados en lograr el desarrollo económico deseado y sostenible dentro de un marco socialmente responsable / This strategic plan is based on the Sequential Model of Strategic Process, which includes a set of activities that take place sequentially in order for an organization or economic sector to reach the vision established (D’Alessio, 2016). This strategic plan provides some guidelines that will guide the decisions and strategic actions to convert the industrial fishing sector in Piura region to become the third largest productive sector with the highest contribution to GDP in the Piura region, offering several products with high quality standards and generating profitability with leading technologies. To this end, it is necessary to take advantage of the wealth of the sea off the coast of Piura, the geographical location, and free trade agreements. Findings of this strategic plan show the high level of informality in the region as one of the main factors affecting the development of this sector, as well as the low technological level and low diversity of products extracted, compared with other countries. This strategic plan proposes the fulfillment of 10 strategies and 6 long-term objectives, which are focused on the achievement of economic and sustainable development within a socially responsible framework. To this end, we must take full advantage of the wealth of the sea off the coast of Piura, the geographical location of the region, and free trade agreements. Among the findings found in the formulation of this strategic plan we have as the main opportunities the high demand both locally and abroad for good quality products, commercially strategic location, traceability exchanges of marine products, and free trade agreements; The high level of informality and corruption, the low level of technological development and research have also been found as the main threats. As the main strengths we have the abundance and diversity of hydrobiological resources, and the high nutritional content of these resources, regarding the weaknesses were illegal and predatory fishing, boats without adequate conditions to optimize the extraction and the cost of non-competitive production in relation to other countries. The achievement of this strategic plan is based on the fulfillment of the 10 proposed strategies which are: (a) To increase extraction and consumption of new marine commercial species; (b) developing nutritional products rich in animal protein; (c) To penetrate new international markets; (d) to promote the implementation of international certifications; (e) work together with the government to increase direct human consumption per capita in the region; (f) establish strategic alliances with logistics operators to expedite exports; (g) implement foreign technologies; (h) Improve port infrastructure by the state; (i) increase the R & D budget for the study of new commercial maritime species; (j) capture new investments for the development of the sector. And the 6 long-term objectives outlined are focused on achieving the desired economic development, and sustainable within a socially responsible framework / Tesis

El presente plan estratégico se ha realizado sobre la base del Modelo Secuencial del Proceso estratégico elaborado por D’Alessio (2014), con el objetivo de que una organización o sector económico pueda alcanzar la visión deseada (D’Alessio, 2016). Este Plan Estratégico proporciona los lineamientos que guiarán las decisiones y acciones estratégicas para convertir el sector de la pesca industrial en la región de Piura, en el tercer sector productivo con mayor contribución al PBI de la región. Para ello se debe aprovechar al máximo la riqueza del mar frente a la costa de Piura, la ubicación geográfica de la región, y los tratados de libre comercio. Entre los hallazgos encontrados en la formulación de este plan estratégico, las principales oportunidades son la alta demanda tanto local como del exterior por los productos de buena calidad, y la ubicación comercialmente estratégica. Las principales fortalezas son la abundancia y diversidad de recursos hidrobiológicos, y las debilidades encontradas fueron la pesca ilegal y depredadora. El logro de este plan estratégico está basado en el cumplimiento de las diez estrategias propuestas: (a) incrementar la extracción y consumo de nuevas especies comerciales marinas; (b) desarrollar productos nutricionales ricos en proteína animal; (c) penetrar en nuevos mercados internacionales; (d) impulsar las implementaciones de certificaciones internacionales; (e) trabajar conjuntamente con el Gobierno para incrementar el consumo humano directo per cápita de la región; (f) establecer alianzas estratégicas con los operadores logísticos para agilizar las exportaciones; (g) implementar tecnologías extranjeras; (h) mejorar la infraestructura portuaria por parte del Estado; (i) incrementar el presupuesto en I+D para el estudio de nuevas especies marítimas comerciales; (j) captar nuevas inversiones para el desarrollo del sector. Los seis objetivos de largo plazo trazados están enfocados en lograr el desarrollo económico deseado y sostenible dentro de un marco socialmente responsable / This strategic plan is based on the Sequential Model of Strategic Process, which includes a set of activities that take place sequentially in order for an organization or economic sector to reach the vision established (D’Alessio, 2016). This strategic plan provides some guidelines that will guide the decisions and strategic actions to convert the industrial fishing sector in Piura region to become the third largest productive sector with the highest contribution to GDP in the Piura region, offering several products with high quality standards and generating profitability with leading technologies. To this end, it is necessary to take advantage of the wealth of the sea off the coast of Piura, the geographical location, and free trade agreements. Findings of this strategic plan show the high level of informality in the region as one of the main factors affecting the development of this sector, as well as the low technological level and low diversity of products extracted, compared with other countries. This strategic plan proposes the fulfillment of 10 strategies and 6 long-term objectives, which are focused on the achievement of economic and sustainable development within a socially responsible framework. To this end, we must take full advantage of the wealth of the sea off the coast of Piura, the geographical location of the region, and free trade agreements. Among the findings found in the formulation of this strategic plan we have as the main opportunities the high demand both locally and abroad for good quality products, commercially strategic location, traceability exchanges of marine products, and free trade agreements; The high level of informality and corruption, the low level of technological development and research have also been found as the main threats. As the main strengths we have the abundance and diversity of hydrobiological resources, and the high nutritional content of these resources, regarding the weaknesses were illegal and predatory fishing, boats without adequate conditions to optimize the extraction and the cost of non-competitive production in relation to other countries. The achievement of this strategic plan is based on the fulfillment of the 10 proposed strategies which are: (a) To increase extraction and consumption of new marine commercial species; (b) developing nutritional products rich in animal protein; (c) To penetrate new international markets; (d) to promote the implementation of international certifications; (e) work together with the government to increase direct human consumption per capita in the region; (f) establish strategic alliances with logistics operators to expedite exports; (g) implement foreign technologies; (h) Improve port infrastructure by the state; (i) increase the R & D budget for the study of new commercial maritime species; (j) capture new investments for the development of the sector. And the 6 long-term objectives outlined are focused on achieving the desired economic development, and sustainable within a socially responsible framework