Submitted by Automa??o e Estat?stica (sst@bczm.ufrn.br) on 2017-07-03T13:44:37Z No. of bitstreams: 1 JoaoCardimFerreiraLima_DISSERT.pdf: 3232481 bytes, checksum: 490799aba9f0195c8b9f343453e06b20 (MD5) / Approved for entry into archive by Arlan Eloi Leite Silva (eloihistoriador@yahoo.com.br) on 2017-07-07T12:58:49Z (GMT) No. of bitstreams: 1 JoaoCardimFerreiraLima_DISSERT.pdf: 3232481 bytes, checksum: 490799aba9f0195c8b9f343453e06b20 (MD5) / Made available in DSpace on 2017-07-07T12:58:49Z (GMT). No. of bitstreams: 1 JoaoCardimFerreiraLima_DISSERT.pdf: 3232481 bytes, checksum: 490799aba9f0195c8b9f343453e06b20 (MD5) Previous issue date: 2017-02-10 / A economia mundial utiliza o seu potencial econ?mico e inovador para criar e manter a vantagem competitiva diante dos concorrentes globais. As startups surgiram como empresas de alta capacidade de gera??o de inova??es e elevada adaptabilidade, moldando-se de acordo com as necessidades e exig?ncias do mercado. A orienta??o para o mercado e para a aprendizagem organizacional, caracterizados pela informa??o de mercado e pela postura mente aberta, respectivamente, s?o os precursores da inova??o radical. Diante deste cen?rio, o intuito dessa pesquisa ? validar um modelo estrutural que demonstre o inter-relacionamento dos fatores chaves da informa??o de mercado, da mente aberta e da inova??o radical nas startups brasileiras. Quanto aos aspectos metodol?gicos, esse estudo se caracteriza como quantitativo, de objetivo formalizado com m?todo de interroga??o e escopo de estudo estat?stico. A coleta de dados teve abrang?ncia nacional (Brasil) e foi realizada atrav?s de um question?rio eletr?nico (survey) aplicado em startups cadastradas na base de dados da Associa??o Brasileira de Startups - ABStartups. A an?lise dos dados foi feita atrav?s da utiliza??o de Modelagem de Equa??es Estruturais, em raz?o de esse m?todo mostrar-se adequado para a an?lise global de um modelo. Como resultados ap?s o ajuste do modelo os valores de curtose, assimetria, AVE, Alpha de Cronbach, confiabilidade composta, cargas cruzadas, crit?rio de Fornell e Larcker, VIF, cross-validated redundancy e cross-validated communality, coeficiente de Pearson (R?) e o valor p tiveram valores aceit?veis na an?lise atrav?s do software SmartPLS?, sendo assim as hip?teses H1, H2 e H3 foram aceitas. / The world?s economy uses its economic and innovative potential to create and maintain competitive advantage against global competitors. Startups appear as companies with high capacity of innovations generation and high adaptability, shaping according to the needs and requirements of the market.Market orientation and organizational learning, characterized by market information and open-mindedness, respectively, are the forerunners of radical innovation. Given this scenario, the purpose of this research is to validate a structural model that demonstrates the interrelationship between the key factors of Market Information, Open mindedness and Radical Innovation in Brazilian startups. Regarding the methodological aspects, this research is characterized as quantitative, with formalized objective, interrogation method and scope of statistical study. The data collection was national (Brazil), was performed through an electronic questionnaire (research) applied in startups registered in the database of the Brazilian Association of Startups - ABStartups. The analysis of the data was performed through the use of Structural Equations Modeling, because this method is suitable for the global analysis of a model. As results after the adjustment of the model, the values of kurtosis, asymmetry, AVE, Cronbach's Alpha, composite reliability, cross loads, Fornell and Larcker criteria, VIF, crossvalidated redundancy and cross-validated communality, Pearson coefficient (R?) and the p value had acceptable values in the analysis through the software SmartPLS?, thus the hypotheses H1, H2 and H3 were accepted.