The diploma thesis deals with innovations selected insurance products and their alternatives. The theoretical part describes the insurance market and development of insurance in the Czech Republic, defines important terms as a coincidence, insured event, insurance products, risk and legal norms in the insurance. In the practical part is an analysis of the selected insurance company and its competitors. On the basis of obtained information are selected insurance products compared. In the proposal part are recommended changes for existing insurance products of the selected insurance company in terms of their content and coverage of risk in the unexpected event. The partial aim is the proposal an alternative insurance product for selected insurance company, which could arise in the future in its range of insurance products.

This Master´s thesis work analyses problems connected with supplementary pension insurance and life insurance of Respono, a.s. company. It includes a draft of choice of an adequate pension fond, life insurance and proposal of employerś contribution payments of penzion insurance and life insurance for individual employees with the purpose to eliminate company costs.

Master’s thesis researches the possibility of inovation or creation of brand new insurance product on czech insurance market. In theoretical part there is basic insurance terms overview, insurance products division and description of analyses and methods used. Analysis of the insurance market at present follows and then behavior and financial situation of nearest competitors are mapped. Thesis includes questionnaire study outcomes of 179 respondents applied to personal insurance preferences and insurance portfolio. The project part applies mainly to possibility of creating new insurance product „Long-term care insurance“ and it’s implementation.

The aim of Master’s thesis is the issue of a life insurance as a tool for stimulation of employees. It includes the current situation analysis of employees insurance in the selected company. It also includes selection and compare of insurance products and proposals or recommendations for their selection to employees of chosen company.

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