Goal of diploma thesis is to develop set of metrics for Internet Mall, a.s. company, carrying business in online shopping. Secondary goal is practical demonstration of Business Intelligence (BI) analysis on selected metrics. Balanced scorecard (BSC), strategic planning and management system, was selected as a framework for model of metrics. Basic concept of BSC was upgraded by an e-commerce extension. These extensions appear to be mostly inspiration. Main sources of information were consultations with company`s representatives. Developing process for model of metric consist of several steps: 1. Definition of mission, vision and strategy 2. Creating strategic objectives for each BSC perspective 3. Defining connections among objectives in explicit cause-and-effect relationship 4. Assigning each objective one or more indicators 5. Accomplished Model of metrics 6. Practical demonstration of BI analysis on selected metrics Goal of practice part was fulfilled by simple implementation of BI analysis, using three selected metrics. The aim was on introducing analytics reports for management and explaining their features and benefits. Contribution of whole effort is in increasing of quality of decision making process (carrying by head executives) supported by analytics reports.

The purpose of this paper is to analize the impact the Civil Rights Movement, feminism and the War Against Poverty have had on the evolution and reshaping of child psychology in the United States, during the last four decades. These three ideological/cultural factors have played a major role in child/ rearing, education and conceptualization of the child's moral and sex role development as well as in intelligence measurement/assessment, placement in special classes and the dissemination of bilingualism as a tool for teaching. How to apply a similar analysis to the study of child psychology in Latin America and more specifically in Perú, is proposed and recommended. / En este artículo se analiza el impacto de tres factores ideológico/ culturales en el avance y desarrollo de la Psicología Infantil en Norteamérica durante las últimas cuatro décadas. El Movimiento de Derechos Civiles, el feminismo y la lucha contra la pobreza han tenido una influencia decisiva en la concepción, crianza y educación del niño, así como en la medición de la inteligencia, el emplazamiento en clases especiales y el ímpetu por la educación preescolar y la propagación del bilingüismo como medio de enseñanza. Se plantea y recomienda la necesidad de aplicar el mismo análisis al estudio de la psicología infantil latinoamericana y en específico a la del Perú.