Traditionally speaking, some firms believe that great brand awareness will affect consumers¡¦ purchasing intention and bring much more profit in returns. Hence, a large number of entrepreneurs are spending a tremendous amount of capital on enhancing their brands and brand awareness but they often ignore the importance of word-of-mouth communication on internet. Recently, the internet has become much more popular and common than decades ago and such channel has changed consumers¡¦ purchasing habits. In fact, there are more consumers who share their experience on those products and services that they have used through internet. Furthermore, there are also more consumers who use internet to receive the information that they need for specific products and services. Thus, the importance and effectiveness of ¡§word-of-month of communication¡¨ on internet are much more important than the traditional ¡§word-of-mouth communication¡¨. This research study will be focused on hotels in Kenting area to discuss the effectiveness of purchasing intentions based on the brand awareness of that hotel and messages from the word-of-mouth communication on internet. More importantly, this research study will use customers¡¦ involvement as moderators to further understand the relationships between brand awareness & purchasing intentions, and word-of-mouth communication on internet & purchasing intentions. This research study has chosen two hotels in Kenting area. One hotel has high brand awareness while the other one has low brand awareness. This dissertation has also conducted on-line research based on their word-of-mouth communication on internet and the questionnaire participants are customers who have been to Kenting hotels. After collecting all data, this research has discovered that a hotel¡¦s brand awareness will affect customers¡¦ purchasing intentions. In other words, higher the brand awareness, more purchasing intentions from consumers. In addition, messages from word-of-mouth communication on internet will also affect customers¡¦ purchasing intentions. When the word-of-mouth communication on internet is negative, there will be fewer customers with lower purchasing intentions. Yet, the messages from word-of-mouth communication on internet will have higher effectiveness than the brand awareness of that specific hotel. Nevertheless, consumers¡¦ involvement will not affect the brand awareness, word-of-mouth communication on internet, and purchasing intentions. Last, the conclusion of this research study will provide some practical recommendations for hotel owners. Key words: brand awareness, word-of-mouth on internet, customers¡¦ involvement, and purchasing intentions.

It depends on humance-oriented in the insurance industry. The retention rate and performance of the agents has an influence on the attitude of the leaders and the development of the company. Therefore, the objective in this research was to discuss the relationship among the leadership, job satisfaction, organizational citizenship behavior and turnover intention. The conclusion serves as principles of human resourse plans in Fubon Life Insurance Co., Ltd and overall industry. By the way, the organization can grow continually. The enterprise has more competition and enhances the profit. The study collected questionnaire from the agents who work in Fubon Life Insurance Co., Ltd. There are 217 validated questionnaires of total 300. The effective reflex winding rate is 72%, We used SPSS statistic program to analyze the data, and examine the hypotheses in this study. The result of this research indicate that¡G 1.The leadership(transformational leadership and transational leadership)has a more significant positive effect on organizational citizenship behavior. 2.The leadership(transformational leadership and transational leadership)has a more significant positive effect on turnover intention. 3.Job satisfaction serves as the partially mediator between transformational leadership and organizational citizenship behavior. 4.Job satisfaction serves as the full mediator between the leadership and turnover intention .

Thesis (Ph. D.)--Ohio State University, 2008. / Title from first page of PDF file. Includes bibliographical references (p. 166-173).

Reproduction de : Thèse de doctorat : Droit : Lyon 3 : 2000. / Titre provenant de l'écran-titre. Bibliogr. p. 805-857. Notes bibliogr. en bas de page. Index.

The online consumer engagement is becoming very significant for companies striving to build their relationship with their consumers. Social media gives an opportunity not only to reach consumers in a passive way, but to engage them in active communication and to upload content that is consequently updated and drawing followers´ attention. Successful online consumer engagement can improve consumers’ loyalty and trust in the brand. Therefore, it is important for a company to be aware of actions that can encourage consumer engagement on social media. The goal of this study is to help marketers achieve higher consumer engagement that will consequently lead to more loyal customers.

The population of cancer survivors is rapidly expanding, and promotion of health and quality of life for these individuals is a priority. Exercise confers numerous general and cancer–specific benefits, yet many cancer survivors are insufficiently active. Research on perceived exercise barriers in cancer survivors has been limited by methodological and conceptual problems. Recent research suggests barriers may be multi–dimensional, and different types of barriers may be salient depending on whether or not a person intends to engage in a given behavior. Global (i.e., abstract) barriers may be negatively associated with intention, while practical (i.e., concrete) barriers may be positively associated with intention. The present study aimed to examine the utility of a multi–dimensional conceptualization of exercise barriers in cancer survivors and to develop an exercise barriers scale for this population. Participants were 170 breast, prostate, and colorectal cancer survivors (mean age = 60 years, 67% female) who had completed treatment 6–36 months before the study. The study was conducted online in a survey that included measures assessing current exercise behavior, perceived exercise benefits, exercise intention, and exercise barriers. Factor analysis of the exercise barriers measure revealed five factors, which were further condensed into global, practical, and health factors. Total barriers and global barriers negatively predicted exercise intention (ρs < 0.001); practical and health barriers did not predict intention (ρs > 0.05). Accounting for relevant demographic variables and current exercise behavior, total barriers and global barriers contributed significant amounts of unique variance in exercise intention (4% and 7% respectively); however, when perceived benefits were included, only global barriers remained significant. These findings suggest that multi–dimensional conceptualizations of health behavior barriers are worthy of further study and that global barriers may be an important target for interventions designed to increase intention.

The purpose of this study was to determine the predictive utility of the theory of planned behavior (TPB) in predicting and explaining pharmacists’ intention to utilize a prescription drug monitoring program (PDMP) database, when the validity of the prescription/patient need is in question. The study tested the significance of each TPB model construct variable (attitude [A], subjective norm [SN], and perceived behavioral control [PBC]) in predicting pharmacists’ high intention, compared to non-high intention (dichotomous variable). In addition, the study examined the additional contribution of pharmacists’ perception of prescription (PPDA) drug abuse and perceived obligation (PO) to the TPB model. Demographic and practice characteristics were also explored in relation to the TPB model predictors, A, SN and PBC. A mail questionnaire was sent to a random sample of 998 Texas community pharmacists with active licenses. Three focus groups were conducted to collect information regarding pharmacists’ beliefs toward PDMP database utilization. The usable survey response rate was 26.2%. Due to data that were not normally distributed, intention was dichotomized into high intention and non-high intention. The TPB constructs were significant predictors of pharmacists’ high intention. Pharmacists with positive attitudes were almost twice as likely to have high intention (odds ratio [OR] = 1.8, 95% confidence interval [CI] = 1.2 – 2.8). However, SN was the strongest predictor of pharmacists’ high intention (OR = 2.2, 95% CI = 1.4 – 3.3). Pharmacists who reported substantial PBC were also twice as likely to have high intention (OR = 1.9, 95% CI = 1.2 – 3.0). PPDA was not significantly related to pharmacists’ high intention. However, pharmacists’ PO was shown to predict high intention above that explained by the TPB model (OR = 1.8, 95% CI = 1.0 – 3.1). The results of this study support the utility of the TPB model with PO in predicting pharmacists’ high intention to utilize a PDMP database. Interventions that address pharmacists’ A, SN, PBC, and PO may be necessary to increase pharmacists’ high intention to utilize a PDMP database when it becomes available. Future studies using intention as a predictor of pharmacists’ behavior are needed to assess the influence of intention on PDMP utilization. / text

The starting point of the dissertation is a special kind of intentional action -- Aristotelian praxis, or, in a more metaphysical register, energeia -- a kind whose agent's intention in acting must be expressible as the deliverance of one's prohairesis (``deliberate choice''), action that is the embodiment of one's conception of eupraxia (``acting well''), and, equivalently, of eudaimonia (``happiness''). It is special, since not all that we intentionally do can be intelligibly expressed as the deliverance of our conceptions of acting well. Recognition of the gaps between action in general and intentional action more specifically, and between intentional action and prohairetic action, sets the stage for a reinterpretation, not only of core aspects of Aristotle's Ethics, but also of central features of Aristotle's political recommendations. The interpretation defended here centers on the claim that, for Aristotle, defective political communities are often marked, not so much by an erroneous conception of human virtue, but by defective forms of action, forms in which agents fail to apply certain concepts to what they do. Importantly, such failures do not hang on the different failure to apply concepts correctly: the failure to act prohairetically need not come to the failure to grasp the correct conception of human virtue or of human happiness. / Government

The chapters contained in this dissertation are three essays on the nature of practical authority, and the role it plays in the thought and action of those subject to it. In chapter 1, I criticize a recent and influential philosophical theory of authority, Joseph Raz’s service conception, and argue that it is inadequate because it does not recognize that authority thwarts an obedient subject’s ability to express her personality and character traits in action. In chapter 2, I argue that, in cases of personal authority, the issuing of a command involves the authority supplying the content of an intention to act to the subject, and that this breaks down the self-other asymmetries which theorists of self-knowledge have assumed exist with respect to the ‘privileged access’ one is said to have to one’s own mind. In chapter 3, I argue that in cases of both personal and non-personal (e.g., institutional) authority, there is a further problem in exercising and obeying authority which has gone unrecognized. I draw on recent work in social psychology to show that authoritative directives fix a subject’s understanding of her own actions across time and thus thwart the otherwise dynamic process of the development of the subject’s self-conception. I show that these arguments constitute a new burden in justifying authority and therefore revive the anarchist objection that authority and autonomy are conceptually incompatible. / text

In the current study, children’s understanding of false belief, intention, and their ability to distinguish the appearance of a character from its reality was investigated. Seventy-two three to five years olds were recruited from several preschools in the Silicon Valley in California. During the experiment, children were shown an animated movie in a computer and asked the false belief, intention, and appearance-reality distinction questions. Following the animated movie, children were also asked if they understand 10 mental words that depicted the human mind, such as think, want, believe, etc. The relationship between the children’s knowledge of the human mind and the mental words they understood was explored. Results of the current study revealed that children who were four and half to five performed better than children three and half to four on false belief tasks. Children’s performance on intention and appearance-reality distinction questions did not differ significantly across age. However, girls’ performance was superior to boys’ performance on intention questions. Similarly, girls’ knowledge of overall naïve psychology was also superior to that of boys. Moreover, the order of the naïve psychology concepts that children passed in current study was from intention to appearance-reality distinction and then false belief. Finally, the regression analysis of the data revealed that the mental word vocabulary children processed was closely related to naïve psychology development. More specifically, the number of total mental words that were reported by children or assessed by contextual questions was a significant predictor of naïve psychology knowledge.