Advertising is an essential way of communicating value to the audience. Adlede does this with context in focus when finding articles with right content to the right campaigns. To know if matching articles are good, advertisers need to get statistics from the campaign. Today a tool for this does not exist. This master thesis analyses, how to best develop a self-serve, user-friendly campaign management tool for publishing a campaign and shows results from the campaign.   This thesis design and create a concept of a management tool with help of frequently used UX design method. To get a solution for this concept, interviews, designs, prototypes and user testing have taken place. A final design suggestion has been determined.

During the last decades Europe has seen an increase in the number of refugees coming to the region. When arriving in a new country one faces several challenges to overcome. In Sweden, a lot of the services the government provides regarding immigration, social insurance, and health care are digital. This can on some occasions create a situation where the user of these services can not speak or write any of the languages available in the service. This thesis aims to investigate what aspects of user experience design that could support a user completing tasks and understanding context in a digital setting even though the language might not be fully understood. By looking at the aspects of cross-cultural design, design for illiterate users, and understanding icon design, a prototype was developed and tested on users not literate in the language used. The results showed that the users were able to complete the task given, and understand the context.

The present work proposes the use of information visualization techniques allied to an Augmented Reality user interface to provide in-formation that helps professionals to analyse data, however spatially situated where it was originally measured. This problem and the proposed solution may be adapted into different professional contexts. Three use case visualizations were designed, implemented and testedin the following task contexts: classroom seat analysis, GPS route following and EMC data extraction. Apart from visualizing the situated data, users may also interact with it to narrow down their search by switching the attributes being displayed, combining them together, applying filters, changing its formatting and extracting data from it. The approaches being proposed in this work were tested against each other in comparable 2D and3D interactive visualizations of the same data in a series of usability and performance assessments with users to validate the solutions. The goal was to ultimately expose whether AR can help users to perform better in different decision-making contexts. Our tests exposed relevant results in a series of the variables measured, such as accuracy, correctness, distance travelled and time taken.

Purpose This study focuses on applicable methods used in the Inventory Management of Fresh Food Products and challenges encountered in their implementation. The area of concentration is the Fresh Food Retailers. Secondly, the challenges encountered in the implementation of fresh food products is also addressed. Methodology The study employs a qualitative research technique with the use of a semi-structured interview for five companies to gather data. Theory The theory section of this study first gives a brief explanation of fresh food retailers’. Secondly, it addresses the keywords of the research questions: Fresh Food Products Inventory Management, highlighting the management of the shelf-life and technological innovations in use in the inventory management of Fresh Food Products. It moves on to address the challenges encountered in the implementation of inventory management systems Empirical This represents the outcome of semi-structured qualitative interviews conducted with five companies. It started with a brief description of the company. Analysis and Discussion The analysis portrays the techniques and models used in the inventory management of shelflife and technological innovations and identification and discussion of implementation challenges or drawback of implementation. Conclusion This addresses my contribution and a futuristic approach to the topic.

Virtual reality (VR) is a fast-growing market that an increased number of organisations are trying to enter by bringing their products into the virtual world. Although extensive research has been done on the design of VR, less research is done on how to move an existing interface into the virtual world. This study aimed to answer the question of how an existing interface can be implemented into a VR environment. In collaboration with the consultant agency Decerno this study has been looking at how an operative system used by brokers can be transitioned. Using research through design methodology, the work has featured interviews with the system’s developers, designing a VR prototype of the operating system and an evaluation of the prototype with the experts. The result generated five guidelines that can be used when attempting to move a 2D interface into the VR world: Take advantage of the volume, Rely on consistency, Use a minimum font size of 23 dmm, 0.75-3.45m between user and screen and interaction using ray-casting.

An estimated 450 million people globally do not have access to a fixed or mobile broadband signal. Recently satellite communication companies announced the concept of Megaconstellations which are large networks of inexpensive low Earth-orbiting satellites. These constellations aim to provide internet access across the planet. Many people believe these constellations will offer an opportunity to bridge the digital divide between developed and developing countries. However, according to the UN development agenda, it is crucial to harmonize three core elements: economic growth, social inclusion, and environmental protection, while achieving the Sustainable Development Goals (SDGs). Although many are enthusiastic about the possibility of closing the digital gap, some researchers have concerns about the environmental impacts of these mega-constellations. Some studies explored howsatellites’ mega-constellations would increase the collision rate among space objects. This by increased amount of space debris which would negatively impact the Low Earth Orbit and the planet and thereby would be inconsistent with environmental sustainability. This study aims to investigate this claim by examining the impacts of future capabilities of satellites on offering inclusive healthcare and education systems while investigating their environmental impacts.

This study discusses the behavior of people towards natural language interfaces. It draws parallels to the behavior of people towards other people, and discusses how far these parallels can be stretched. A small experimental study of users performing tasks using a natural language interface to a database is presented, and the results related to the discussion. The main points made are 1) that new modalities like the one used in typical human computer interaction - written interactive communication - are problematic for new users, from lack of conventions; and 2) that users' attitudes towards computers and of the system's linguistic and other competence shape much of the interaction, and that these attitudes change, and that thus the important factor to take into account in system design is not what the initial attitudes are but rather what the process of changing them is and how to utilize the process of change to teach the user the system language and interaction modality. / <p>QC 20160530</p>

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Receiving personal recommendations has today become very common in digital environments. However, little is yet known about how these are perceived by the users directly affected. Previous studies have indicated that attitudes towards personalized content on the internet varies depending under which circumstances they occur. Although people perceive personalization online as beneficial in some cases, there is still a widespread dissatisfaction with the collection of private data. A greater transparency of the gathering and usage of sensitive data has been designated as a necessary step in order for the user to gain more control and increase digital integrity. This study aimed to investigate how increased transparency of private data affects the acceptability of personal recommendations online, that are based on AI-assisted systems. In the current study three chosen domains have been studied: Amusement &amp; entertainment, News &amp; politics and Health &amp; medical care. Potential impact of underlying emotional mechanisms has also will been examined. The participants (N = 498) completed an online survey where transparency of sensitive data was manipulated in two groups as the main independent variable. Acceptance was then measured in subsequent questions, as well as standpoints of emotional and ethical statements related to scenarios for each domain. The hypothesis predicted that the acceptance would increase with added transparency due to more visibility and control of how private data is utilized. However, there will still be a difference between domains where highest acceptance will be measured for amusement &amp; entertainment in relation to news &amp; politics and health &amp; medical care. Based on multiple mixed ANOVAs it can be stated that transparency seems to have a negative effect on acceptance, where acceptance level decreases in all instances with higher transparency for private data. Transparency appears to have the most impact on health and &amp; medical care. The results indicate that emotional reactions follow the same pattern as acceptance, with greater negative feelings for increased transparency and higher positive feelings for low transparency etc. This research reveals interesting relationships between transparency, acceptance and emotional reactions toward personal recommendations which ought to be studied profoundly in the future.