Dell Inc. has a long and storied history that started in a dorm room and through many highs, and some lows, became a $60 billion international powerhouse. Now that the U.S. PC market is so saturated it becomes increasingly important to build long term customer relationships. While Dell transforms itself into an end-to-end solutions provider that will deliver hardware and state of the art services and software it needs to also create a new way to cultivate relationships on the consumer level. Some of these customer relationships have been somewhat damaged due to the extremely rapid growth of the company, its departments, and the amount of customers served. Corporations around the world have been using the same departmental model that has made it easy to manage a company but difficult for a customer to navigate it. This report will analyze the problem with the current departmental model and suggest an alternative that is cost effective and customer centric. / text