Broadband has revolutionised the way the Internet is used and has become the critical enabling infrastructure of our modem and knowledge-based economy. Its widespread introduction has not only greatly enhanced the speed at which information online can be accessed, but also the range and sophistication of the content available. It is still penetrating the telecommunication market and is seen by some as the most significant evolutionary step since the emergence of the Internet. However in the rush to achieve market share, there is a risk that insufficient attention may be paid to quality issues, the central theme of this research. The research addresses the issues of broadband quality with a stated objective of assessing broadband quality by means of an integrated framework that encompasses factors beyond strict technical characteristics of broadband networks. Indeed, the concept of quality is a multi-facetted one, for which various perspectives can be distinguished. In this work, broadband quality as perceived by users, ISP and Government in the United Kingdom (UK) is looked at and a survey report is given and analysed. The aim of this doctoral research was to provide much needed empirical broadband quality framework that would guide the service provider as well as the UK government in the provision of quality broadband to its consumers. It will also stand as a benchmark to countries wanting to provide quality broadband to its citizens. A survey research approach was employed to achieve the overall aim and objective of this research. This was conducted using the response of 133 participants located in various boroughs in the UK. The results of the survey show that quality, though desired by many, has been short-changed by the desire to have access to the Internet via broadband at the lowest cost possible. However, this has not encouraged some consumers to switch to broadband from dial-up service despite continuous low prices being offered by service providers. Furthermore, the results also indicated that focusing on broadband quality will improve and promote investment in broadband capacity and decrease the uncertainty in consumer demand for applications such as multi-media content delivery, enhanced electronic commerce and telecommuting that exploit broadband access.

Background:                With the increasing use of personalized marketing and the increasing ability to collect information on consumers, the consumers’ concern of privacy is increasing. Therefore it is important to understand what effects privacy concern, and how marketers can minimize this concern. Previous research suggest that factors such as computer knowledge, internet knowledge, and regulation awareness all affect privacy concern, however we believe that these are all related to each other in a construct we call Privacy Knowledge. Purpose:                        To investigate the construct of Privacy Knowledge and to what degree it influences a consumer’s attitude towards informational privacy. Method:                        In order to validate the Privacy Knowledge construct and measure its relationship to Privacy Concern we employed a deductive methodology which was comprised of questionnaires. The questionnaires were composed of summative Likert Scales, three of which had been previous validated by previous research. We utilized a quota sampling technique in order to gather enough data from each age group. The results were then analyzed by tools such as Factor Analysis, ANOVA tests, and Multiple Regression Analysis. Conclusion:                   Through the Factor Analysis we found that the factors Internet Knowledge, Computer Knowledge, and Regulation Awareness were better organized as Basic IT Knowledge, Advanced IT Knowledge and Regulation Awareness. Privacy Knowledge was found to be positively related to Privacy Concern. However we could only conclude of the three factors which make up Privacy Knowledge, Basic IT Knowledge had an effect on Privacy Concern. We believe this is due to the exclusion of other factors affecting Privacy Concern such as situational factors and suggest conducting further research on the matter including these variables.