Through out its history, traditional radio station has left part of its listener unsatisfied. Social media is a hot new media, that allows a group of stranger come together because of the same interest; share and exchange information. A lot of traditional media try to join this new media but for radio stations it¡¦s still at a early stage trying to uncover user¡¦s need without a clear direction. This research is a first attempts trying to discuss the relationship between social media user behavior and the traditional radio stations. This research attempts to discuss the relationship between social media user behavior and the operation of radio management. By analyzing radio station¡¦s Facebook fans page in order to understand users motivation, behavior and reasons of satisfaction. Through that hoping to understand user¡¦s need and design radio station base on their needs. Further reinforce the likeable towards the fan page even raise the loyalty the fans have for the station Assume user behavior will affect lever of satisfactory, look through the relationship between user behavior and lever of satisfactory, in the six behavior include pressing ¡§like¡¨, ¡§leave a massage¡¨, ¡§share¡¨, ¡§chat¡¨,¡¨read message¡¨,¡¨event¡¨. Four of then are related with level of satisfactory. Research design and method, the questions are structure to discuss questions includes: --Discuss what actions will satisfy the user on the radio station¡¦s Facebook fan page --Analyze what are the actions that are satisfying for the users on the radio station¡¦s Facebook fan page. By using surveys, analyzing data, and discussion. This result shows, the user on Facebook can receive satisfaction and willing to recommend it to friends.

Control and involvement are well researched concepts in traditional marketing, while interactivity is a relatively new concept associated with Internet marketing and communication. From an Internet interaction perspective, the research examines the impact of interactivity, control and involvement on customer satisfaction and loyalty in an eBanking context. Using Flow Theory as the theoretical foundation, it is proposed that these three Internet communication constructs lead to eService dependency and eService encounter satisfaction, which, in turn, enhance the overall satisfaction and loyalty to the principal bank at corporate level. A mixed methodology using both qualitative and quantitative approaches of data collection is adopted. In-depth interviews with eBankers and focus group studies with eBanking customers support the importance of interactivity, control and involvement in the eService encounter. The in-depth interviews and focus groups facilitate the identification of eService dependency as a new construct in the model. Participants' views also help the operationalisation of constructs and development of questionnaire for quantitative data collection. ii Analysis of the quantitative data using structural equation modelling shows support for all three constructs' hypothesised positive relationships with eService dependency and eService encounter satisfaction i.e. satisfaction at the service encounter level. It is also confirmed that eService dependency and eService encounter satisfaction have a positive impact on overall satisfaction with the principal bank i.e. satisfaction at corporate level. However, the influence of eService dependency and eService encounter satisfaction on loyalty to principal bank is not supported. The research concludes with the theoretical contributions and managerial implications of the research. Strategies to enhance interactivity with, control of and involvement by eBanking customers are recommended to eBankers. Limitations of the research and directions for future research in Internet and eService are also suggested.

Control and involvement are well researched concepts in traditional marketing, while interactivity is a relatively new concept associated with Internet marketing and communication. From an Internet interaction perspective, the research examines the impact of interactivity, control and involvement on customer satisfaction and loyalty in an eBanking context. Using Flow Theory as the theoretical foundation, it is proposed that these three Internet communication constructs lead to eService dependency and eService encounter satisfaction, which, in turn, enhance the overall satisfaction and loyalty to the principal bank at corporate level. A mixed methodology using both qualitative and quantitative approaches of data collection is adopted. In-depth interviews with eBankers and focus group studies with eBanking customers support the importance of interactivity, control and involvement in the eService encounter. The in-depth interviews and focus groups facilitate the identification of eService dependency as a new construct in the model. Participants¿ views also help the operationalisation of constructs and development of questionnaire for quantitative data collection. ii Analysis of the quantitative data using structural equation modelling shows support for all three constructs¿ hypothesised positive relationships with eService dependency and eService encounter satisfaction i.e. satisfaction at the service encounter level. It is also confirmed that eService dependency and eService encounter satisfaction have a positive impact on overall satisfaction with the principal bank i.e. satisfaction at corporate level. However, the influence of eService dependency and eService encounter satisfaction on loyalty to principal bank is not supported. The research concludes with the theoretical contributions and managerial implications of the research. Strategies to enhance interactivity with, control of and involvement by eBanking customers are recommended to eBankers. Limitations of the research and directions for future research in Internet and eService are also suggested.