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Visibility of e-commerce websites to search engines : a comparison between text-based and graphic-based hyperlinks /Ngindana, Mongezi. January 2006 (has links)
Thesis (MTech (Information Technology))--Cape Peninsula University of Technology, 2006. / Includes bibliographical references (leaves: 77-86). Also available online.
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Search engine strategies : a model to improve website visibility for SMME website /Chambers, Rickard. January 2005 (has links)
Thesis (MTech (Information Technology))--Cape Peninsula University of Technology, Cape Town, 2005. / Includes bibliographical references (p. 132-142). Also available online.
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Visibility of e-commerce websites to search engines: a comparison between text-based and graphic-based hyperlinksNgindana, Mongezi January 2006 (has links)
DISSERTATION
Submitted in partial fulfilment
of the requirements for the degree
MAGISTER TECHNOLOGIAE
in
INFORMATION TECHNOLOGY
in the
FACULTY OF BUSINESS INFORMATICS
at the
CAPE PENINSULA UNIVERSITY OF TECHNOLOGY
2006 / Research has shown that most website developers first build a website
and only later focus on the ‘searchability’ and ‘visibility’ of the website.
Companies spend large amounts of money on the development of a
website which sadly cannot be indexed by search engines, is rejected by
directory editors and which is furthermore invisible to crawlers. The
primary objective of this dissertation is to compare and report on the
impact of text-based versus graphic-based hyperlinks on website visibility.
The method employed in the research was to develop two e-Commerce
based websites with the same functionality, contents and keywords,
however utilising different navigation schemes. The one website had all
hyperlinks coded in text-phrases, while the other embedded the hyperlinks
in graphics. Both websites were submitted to the same search engines at
the same time. A period of eight months was allowed to ensure that the
websites drew sufficient ‘hits’ to enable a comparative analysis to be
conducted. Two industry standard website ranking programs were used to
monitor how the two websites feature in the search engine rankings.
Graphs as well as text-based reports produced by the ranking programs
and the t-test were used to compare and analyse the results.
Evidence based on the reviewed literature indicated that there are
conflicting reports on the impact of text as opposed to graphic hyperlinks
on website visibility. However, there is unsupported evidence that text
hyperlinks achieved higher rankings than graphics-based hyperlinks.
Although the ‘human website browsers’ find a certain amount of graphical
aids conducive to easier navigation, ‘search engine crawlers’ find many of
these same graphic aids impossible to index. The study supported that the
graphic-based website ranked higher than the text-based website, which
calls for a balance to be found between these two extremes. This balance
would satisfy both ‘human website browsers’ and ‘search engine crawlers’.
It is posited by this author that this dissertation provides website designers
with the abilities to achieve such a balance.
KEYWORDS:
search engines, hyperlinks, text, graphics, visibility, navigation, ecommerce,
design.
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Search engine strategies: a model to improve website visibility for SMME websitesChambers, Rickard January 2005 (has links)
THESIS
Submitted in fulfilment
of the requirements for the degree
MAGISTER TECHNOLOGIAE
in
INFORMATION TECHNOLOGY
in the
FACULTY OF BUSINESS INFORMATICS
at the
CAPE PENINSULA UNIVERSITY OF TECHNOLOGY
2005 / The Internet has become the fastest growing technology the world has
ever seen. It also has the ability to permanently change the face of
business, including e-business. The Internet has become an important
tool required to gain potential competitiveness in the global information
environment. Companies could improve their levels of functionality and
customer satisfaction by adopting e-commerce, which ultimately could
improve their long-term profitability.
Those companies who do end up adopting the use of the Internet, often
fail to gain the advantage of providing a visible website. Research has
also shown that even though the web provides numerous opportunities,
the majority of SMMEs (small, medium and micro enterprises) are often
ill equipped to exploit the web’s commercial potential. It was determined
in this research project through the analysis of 300 websites, that only
6.3% of SMMEs in the Western Cape Province of South Africa appears
within the top 30 results of six search engines, when searching for
services/products.
This lack of ability to produce a visible website is believed to be due to
the lack of education and training, financial support and availability of
time prevalent in SMMEs. For this reason a model was developed to
facilitate the improvement of SMME website visibility.
To develop the visibility model, this research project was conducted to
identify potential elements which could provide a possible increase in
website visibility. A criteria list of these elements was used to evaluate a
sample of websites, to determine to what extent they made use of these
potential elements.
An evaluation was then conducted with 144 different SMME websites by
searching for nine individual keywords within four search engines
(Google, MSN, Yahoo, Ananzi), and using the first four results of every
keyword from every search engine for analysis. Elements gathered
through academic literature were then listed according to the usage of
these elements in the top-ranking websites when searching for
predetermined keywords. Further qualitative research was conducted to
triangulate the data gathered from the literature and the quantitative
research.
The evaluative results provided the researcher with possible elements /
designing techniques to formulate a model to develop a visible website
that is not only supported by arrant research, but also through real
current applications. The research concluded that, as time progresses
and technology improves, new ways to improve website visibility will
evolve. Furthermore, that there is no quick method for businesses to
produce a visible website as there are many aspects that should be
considered when developing “visible” websites.
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