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Evaluating and enhancing websites : a case study of an Eritrean state owned media website - shabait.comMahmoud, Siham Mukhtar 12 1900 (has links)
Thesis (MPhil)--Stellenbosch University, 2004. / ENGLISH ABSTRACT: The Ministry of Information of Eritrea is basically aimed at providing the society with news,
information, education and entertainment. In addition to its service presentation through radio,
TV and printed press the Ministry of Information has taken the initiative to present its
services in the digital way by publishing a website known as shabait.com. But as the
technique is new to the country as well as to the organization, it is to be expected that there
will be inaccuracies in the way the website was designed. Hence, evaluating and redesigning
shabait.com with the goal of making it informative, attractive and easy to use will be very
beneficial to the organization as well as to users of the website.
This recently launched website is not very attractive and not successfully directed to its users.
Therefore, the main aim of this study is to assess and find the best way of presenting
information digitally to the Eritrean society, as well as to anyone interested in finding out
about Eritrea through the State owned media website.
This study was firstly approached by gathering previously written relevant information from
books, journals, and the Internet. In addition to that interviews with concerned people in
Eritrea were held to understand the aim, difficulties and challenges of the website.
Subsequently the website was assessed according to the evaluation criteria developed, based
on the literature review. The evaluation of the website assumed three different approaches of
qualitative as well as quantitative types. A usability test with both quantitative and qualitative
questions was done through a questionnaire, which was analyzed statistically. A competitive
analysis, of qualitative type with two international websites was also made.
In order to create a good quality website, it is essential to have clearly specified goals, policies
and strategies, and adequate advanced human as well as technological resources, so that it will
be easy to overcome the common challenges such as competition, diversity of users, budget
constraints, and inadequacy of policy instruments. The findings of the evaluation of
shabait.com indicate that the website is not attractive, is user unfriendly, of low content
quality as well as with low download speed and, more importantly, was not advertised well.
Therefore, shabait.com is not fit to be considered as a sole first hand information provider
website for the Eritrean society as well as for anybody who is concerned about Eritrea. At the
end of the study recommendations of how the website can be modified to be successful are
listed. / AFRIKAANSE OPSOMMING: Die doelwit van die Ministerie van Inligting van Eritrea is om nuus, inligting, opvoeding en
vermaak aan die gemeenskap te verskaf.
Bykomend tot die radio, TV en die gedrukte media, het die Ministerie van Inligting nou ook
besluit om 'n digitale diens te lewer deur middel van 'n webwerf bekend as shabait.com.
Aangesien die betrokke tegnieke vir die land sowel as vir die organisasie iets nuuts is, kan
daar verwag word dat die ontwerp van die webwerf onakkuraathede sal toon. Dus moet
shabait.com evalueer en verbeter word om dit sodoende aantreklik en gebruikersvriendelik te
maak; dit sal tot die voordeel strek van die organisasie so wel as die gebruikers.
Hierdie jong webwerf is tans nie baie aantreklik of maklik om te gebruik nie. Dus is die
doelwit van hierdie studie om die beste wyses te vind om die gemeenskap van Eritrea, sowel
as ander belangstellendes, deur middel van 'n webwerf wat deur die staat beheer word,
digitaal van inligting te bedien.
Relevante geskrewe inligting is bekom deur middel van boeke, joernale en die Internet. Daar
is ook onderhoude gevoer met mense betrokke by shabait.com om sodoende die doelwitte,
probleme en uitdagings van die webwerf beter te verstaan. Daarna is die webwerf evalueer
volgens ontwikkelde kriteria gebaseer op die literatuuroorsig. Vir die evaluasie is drie
benaderings gebruik, beide kwalitatief en kwantitatief. 'n Bruikbaarheidstoets is deur middel
van 'n vraelys gedoen met kwalitatiewe sowel as kwantitatiewe vrae en die antwoorde is
statisties ontleed. Twee internasionale webwerwe is ook ontleed sodat hulle gehalte met dié
van shabait.com vergelyk kon word.
Om 'n webwerf van goeie gehalte te ontwerp, is dit noodsaaklik om duidelik omskrewe
doelwitte, beleide en stategië, asook genoegsaam opgeleide mense en gevorderde
tegnologiese hulpbronne te hê sodat die uitdagings soos kompetisie, verskeidenheid van
gebruikers, begrotingsbeperkings en swak beleidsinstrumente oorkom kan word. Die
bevindinge van die evaluasie van shabait.com toon dat die webwerf onaantreklik en
gebruikersonvriendelik is, die inhoud is van swak gehalte, die aflaai spoed is laag en en die
werf is nie goed adverteer nie. Daarom is die werf nie geskik om beskou te word as die
enigste eerstehandse inligtingsverskaffer webwerf vir die gemeenskap van Eritrea sowel as
ander belangstellendes nie. Aan die einde van die studie is daar aanbevelings vir die
verbetering van die webwerf.
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Fusing website usability variables and on-page search engine optimisation elementsVisser, Eugene Bourbon January 2011 (has links)
Thesis (DTech (Information Technology))Cape Peninsula University of Technology, 2011 / It was concluded in the literature review that small- to medium-sized enterprises (SMME) should prioritise utilising the websites on the Internet, as it provides a low cost infrastructure, unlocking opportunities and allowing small- to medium-sized enterprises to market to the international customer, promoting business activities in a low-risk environment. However, visitors do not know that they do not know, meaning a need for facilitation exists between the Internet user in terms of the information required and the information available on the Internet.
Search engines (governed by their organic ranking algorithms) were created for this very purpose, to facilitate users in finding relevant information on the Internet in the shortest time possible. Search engines interpret and evaluate any given indexed web page from a targeted keywords perspective, indicating that web pages must be optimised from a search engine perspective. However, the elements search engines perceive to be important may not always be aligned with what website visitors perceive to be important. Anything on the web page that may remotely impede the visitors’ experience could be detrimental as alternative website options are but a click away. An example would be the excessive use of content on a given web page. The search engine may find the excessive content useful as it may provide contextual interpretation of the web page. However, the excessive content may impede a visitor’s website interaction as it is estimated that the average visitors will often view a web page for 45-60 seconds and read a maximum of 200 words only.
During the process of identifying the contradictory search engine optimisation (SEO) elements and website usability (WU) attributes, three journal articles were written, with two journal articles following their own research methodologies and the third journal article utilising all the research results in order to create the fused SEO and WU model.
Journal Article 1:
Two websites were used as part of the experiment:
• Control Website (CW): http://www.copywriters.co.za
• Experimental Website (EW): http://www.copywriters.co.za/ppc/.
The CW is an existing website with no special emphasis applied to SEO and/or WU. The EW was developed by implementing the WU attributes and ignoring all contradictory SEO elements. In order to ensure integrity of the experiment, search engines were denied access to the EW. The traffic sources for the CW were search engines (organic) traffic, as well as direct and referrer traffic.
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A methodology for evaluating capability, effort and ease of implementation in modular web content management systemsRamnath, Aveer January 2017 (has links)
A dissertation submitted in fulfillment of the requirements for the
degree of Master of Science in Engineering
in the
Faculty of Engineering and the Built Environment
School of Electrical and Information Engineering
August 2017 / Modular web content management systems (WCMS) are widely adopted software plat-
forms that facilitate the creation of web applications through a process of con guration
and assembly of add-on modules. Although WCMSs have been used in a variety of ap-
plication domains (e-commerce, news) no clear guidance as to when it is suitable to use
a WCMS could be found. This work proposes a methodology to evaluate the suitability
of a WCMS in a particular context. This is done by evaluating the suitability indicators
(capability, e ort and ease of implementation) for a given WCMS application. The met-
hodology evaluates each indicator per application requirement. Capability is evaluated
on a Yes/No basis. E ort is evaluated using e ort level, a relative indicator of e ort.
E ort levels are de ned in terms of increasing e ort, varying from 0 (feature present in
the product) through to 5 (feature requires a custom module to be written). Ease of
implementation is evaluated using a qualitative measure (easy, moderate or di cult) of
the implementation di culty. The methodology has been successfully validated through
the development and evaluation of a web application for a school within a university
faculty. In this instance the WCMS capability was evaluated at 100%, as all require-
ments could be implemented. The e ort level analysis showed 16% of requirements were
present by default in the core product, 22% required some con guration of the core pro-
duct, 32% required a single add-on module to be installed, and 30% required multiple
add-on modules to be installed. The ease of implementation analysis showed that 86%
of requirements were easy, 7% moderate and 7% di cult. The analysis is presented in
order to demonstrate the operation of the methodology. Further data would be nee-
ded to extrapolate general trends. With repeated use of the methodology in various
contexts, it would be possible to build up a useful reference for those considering the
use of a WCMS. In addition, this data would permit analysis of overall strengths and
weaknesses of a particular WCMS. / MT2018
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E-commerce web site evaluation : developing a framework and method for the systematic evaluation of e-commerce web sites and using correspondence analysis to represent the results graphically per industryVan der Merwe, Rian 12 1900 (has links)
Thesis (MEng) -- Stellenbosch University, 2001. / Some digitised pages may appear illegible due to the condition of the original hard copy. / ENGLISH ABSTRACT: The corporate web site is essential to companies who use the Internet for e-commerce
purposes. For these companies, the web site is the platform used to communicate with
customers and facilitate business transactions. Internet companies will not be able to do
business successfully with an ineffective web site, because this implies that the only contact
point that the company has with customers is not functioning properly. It is, however,
extremely difficult to identify what an effective e-commerce web site constitutes of. A
great need therefore exists for a comprehensive and accurate method to evaluate the
performance of the web sites of Internet companies, not only individually but also in
comparison with the web sites of other companies in the same industry. Managers of
Internet companies would certainly like to know how their web sites perform, what they
can do to increase their performance, and which web sites in their industry can be used as
a benchmark in certain areas. This thesis aims to address these needs by fulfilling three
objectives:
► To develop a framework and criteria for the comprehensive evaluation of e-commerce
web sites.
► To use this framework and sound statistical reasoning to develop a method that can be
used to evaluate e-commerce web sites quantitively, and represent the results
graphically per industry.
► To implement this method by developing computer software that enables users to
evaluate web sites and plot the results.
To accomplish these objectives, the following methodology was followed:
► Review the research done in the field of web site evaluation for both general and
e-commerce web sites.
► Review the research on different techniques in the field of Multidimensional Scaling, and
identify an appropriate technique for developing two-dimensional plots of web site
evaluation data.
► Expand the web site evaluation research and develop a framework and objective criteria
for the evaluation of e-commerce web sites, based on solid business principles.
► Develop a method to gather web site evaluation data that is grouped within industries,
and to represent the results graphically using an appropriate Multidimensional Scaling
technique.
► Implement the method by developing computer software to automate the process.
This document describes the course of the methodology in detail. It reports on the
e-commerce web site evaluation framework that was developed; Correspondence Analysis
as the Multidimensional Scaling technique used to analyse the evaluation data; the
development of the e-commerce web site evaluation method; and the software that was
developed in Microsoft Visual Basic to implement the evaluation method.
All three objectives were fulfilled in this thesis, in spite of some concerns that are also
discussed. The evaluation framework and accompanying software can be used to evaluate
all aspects of e-commerce web sites, and the output can be used to draw meaningful
conclusions about how these sites can be improved. / AFRIKAANSE OPSOMMING: Die korporatiewe webwerf is onontbeerlik vir maatskappye wat die Internet vir e-handel
doeleindes gebruik. Die webwerf is vir hierdie maatskappye die platform wat gebruik word
om met kliente te kommunikeer en om saketransaksies te fasiliteer. Internetmaatskappye
sal nie in staat wees om suksesvol sake te doen as hulle webwerwe oneffekti'ef is nie,
omdat dit sal impliseer dat die enigste raakpunt wat die maatskappy met kliente het, nie
behoorlik funksioneer nie. Tog is dit moeilik om te identifiseer waaruit 'n effektiewe
e-handel webwerf bestaan. Daar is dus 'n groot behoefte aan 'n omvattende en akkurate
metode waarvolgens die werkverrigting van die webwerwe van Internetmaatskappye
geevalueer kan word, nie net individueel nie, maar ook in vergelyking met die webwerwe
van ander maatskappye in dieselfde industrie. Bestuurders van Internetmaatskappye sal
beslis wil weet hoe goed hulle webwerwe funksioneer, wat hulle kan doen om die
werkverrigting van webwerwe te verbeter, en watter webwerwe in hulle industrie as
uitstaande voorbeelde in sekere areas kan dien. Hierdie tesis spreek die bogenoemde
behoeftes aan deur drie doelstellings uit te voer:
► Om 'n raamwerk en kriteria vir die omvattende evaluasie van e-handel webwerwe te
ontwikkel.
► Om hierdie raamwerk en gegronde statistiese beredenering te gebruik ten einde 'n
metode te ontwikkel wat gebruik kan word om e-handel webwerwe kwantitatief te
evalueer, en om die resultate grafies per industrie uit te beeld.
► Om hierdie metode te implementeer deur rekenaarprogrammatuur te ontwikkel wat
gebruikers in staat stel om webwerwe te evalueer en die resultate te plot.
Die volgende metodologie is gevolg om hierdie doelstellings te laat slaag:
► Bestudeer die navorsing gedoen in die veld van webwerf evaluasie van sowel algemene
as e-handel webwerwe.
► Bestudeer die navorsing oor verskillende tegnieke in die veld van Multidimensionele
Gradering (Multidimensional Scaling), en identifiseer 'n toepaslike tegniek vir die
ontwikkeling van tweedimensionele grafiese voorstellings van webwerf evaluasiedata.
► Brei die webwerf evaluasienavorsing uit en ontwikkel 'n raamwerk en objektiewe kriteria
vir die evaluering van e-handel webwerwe, gebaseer op stewige sakebeginsels.
► Ontwikkel 'n metode om webwerf evaluasiedata te versamel wat in industriee
gegroepeer is, en stel hierdie resultate grafies voor deur die gebruik van 'n toepaslike
Multidimensionele Graderingstegniek.
► Implementeer die metode deur die ontwikkeling van rekenaarprogrammatuur om die
proses te outomatiseer.
Hierdie dokument beskryf die verloop van die metodologie in detail. Dit lewer verslag oor
die e-handel webwerf evaluasieraamwerk wat ontwikkel is; Assosiasie-analise
{Correspondence Analysis) as die Multidimensionele Graderingstegniek wat gebruik is om
die evaluasie-data te analiseer; die ontwikkeling van die e-handel webwerf
evaluasiemetode; en die programmatuur wat ontwikkel is in Microsoft Visual Basic om die
evaluasiemetode te implementeer.
Al drie doelstellings is in hierdie tesis bereik, ten spyte van sommige probleme—wat ook
bespreek word. Die evaluasieraamwerk en meegaande programmatuur kan gebruik word
om alle aspekte van e-handel webwerwe te evalueer, en die resultate kan gebruik word om
betekenisvolle gevolgtrekkings te maak oor die wyse waarop hierdie webwerwe verbeter
kan word.
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Gehaltebeheer op web-inligting : kriteria waarvolgens joernaliste inligting van die wereldwye web af kan toets vir betroubaarheidStemmet, Catherina Elizabeth 03 1900 (has links)
Thesis (MPhil)--University of Stennbosch, 2001.Thesis / ENGLISH ABSTRACT: The Internet connects millions of computers and people from all
over the world with each other. A few clicks with a mouse are
usually enough to gain access to the computers of almost any
university in the world. But it is not only professors and researchers
with years of experience who publish on the Internet. Anyone can
publish anything for any reason without any editing or verification
of the content. The Web is a valuable source of the information needed by science
journalists to confirm facts of stories or to gain background
information on a subject - if they know that the information is
reliable. This web site identifies and discusses criteria to help
establish the credibility of a web site. The Internet consists of far more than just the World Wide Web.
The World Wide Web is, however, the most talked-about and bestknown
part of the Internet, and the criteria discussed on this web site
are applicable to the World Wide Web alone. With a little common
sense and the necessary adaptations they can, however, be used to
determine the credibility of information found on other parts of the
Internet.
Science journalists, students using the Web for research, and any
other Web surfer will benefit from reading this document.
Anybody can publish on the Web. Is there a set of rules that can be
applied to a web site to measure its credibility? What are these
rules?
o FjrsUI1~ssion1i Is the layout professional? Is the site user
friendly? Is the style appropriate for the type of information?
Is the document free of spelling mistakes and grammatical
errors? Does it take too long to load?
o The_Contel1!Are there flaws in the logic used? Is the writer
biased? Is there any verification for this information? Is the
information accurate and complete?
o A~ When was the web page published? Are there many
broken links?
o Sourc(?.<,)f theJnt'oxmation Who is the author? Who is the
publisher? What do others have to say about this web site?
o P1!!]2_O~e/Targ~_lAudiel1W~~ho is the target audience? What does the user want from the web site? What is the purpose of
the web site? Who gains what?
A summary of the criteria in tabular form is available here. The criteria discussed on this web site are only guidelines. Some
criteria are more important than others. The situation will determine
the relevance of each of the criteria. The origin of the information,
the purpose thereof and the logic used are usually the most
important criteria. The most important rule, however, is the use of
common sense. Examine more than one source and compare them
with one another. An intelligent decision regarding the credibility of
the information can only be made when all (or most) sides ofa
matter have been examined. / AFRIKAANSE OPSOMMING: Die Internet verbind miljoene rekenaars en mense regoor die
aarde met mekaar. Net 'n paar klieke van 'n muis kan toegang
verskaftot die rekenaars van amper enige universiteit in die
wêreld. Dit is egter nie net professors en navorsers met jare se
ervaring in hul veld wat hul bevindinge op die Wêreldwye Web
publiseer nie. Enige-iemand kan enige-iets om enige rede
publiseer sonder dat dit deur enige-iemand gelees of goedgekeur
hoef te word.
Die Web is 'n waardevolle bron van die tipe inligting wat
wetenskap-joernaliste nodig het om die feite van hul stories te
bevestig, of om agtergrondinligting oor 'n onderwerp in te samel
- mits hulle seker is dat die inligting vertrou kan word. Hierdie
webwerf identifiseer en bespreek verskillende kriteria wat kan
help om die gehalte van die inhoud van 'n webwerfte bepaal.
Die Wêreldwye Web is die bekendste deel van die Internet. Die
riglyne is van toepassing op die Web alleen, maar kan met
aanpassings ook op die ander dele van die Web gebruik word.
Wetenskapjoernaliste, studente wat die Web gebruik vir
navorsing, en enige webgebruiker sal baat vind by hierdie
webwerf.
Te veel mense kan publiseer. Is daar 'n stel reëls waarvolgens 'n
webwerf gemeet kan word wat sal verseker dat die inhoud
akkuraat en betroubaar is? Wat is daardie reëls?
By die ondersoek na die gehalte van die inhoud van 'n webwerf,
kan die volgende in gedagte gehou word:
o Eerst_ell1ilnlkke Is die uitleg professioneel? Is die werf
gebruikersvriendelik? Pas die skryfstyl by die tipe
inligting? Is die dokument vol spel- en taalfoute? Laai die
dokument vinnig af?
o (_J~loof\yaarciigl1Yidyangi_eJnhQlIC!Is die logika wat
gebruik word, logies? Is die skrywer objektief? Is daar
enige ondersteuning vir hierdie inligting? Is die inligting
akkuraat en volledig?
o Ouci~Jd9n}Wanneer is die webbladsy gepubliseer? Is dit
vol gebreekte skakels?
o Qie o_QGiPJ:Qllg_Ygji1e1i1llligting Wie is die skrywer? Wie is
die uitgewer of instansie? Wat het ander oor die webwerf
te sê?
o Q()elL(_J~h()()I Wie is die teikengehoor? Wat is die
gebruiker se doel daarmee? Wat is die webwerf se doel? Waar lê die geld?
'n Opsomming van die kriteria in tabelvorm is hLer beskikbaar Die kriteria wat op hierdie webwerf bespreek word, is slegs
riglyne. Sommige kriteria is belangriker as ander. Waardie
inligting vandaan kom, wie verantwoordelik is daarvoor en wat
die doel is daarmee is dalk die belangrikste vrae. Die
belangrikheid van die ouderdom van die inligting hang van die
tipe inligting wat ondersoek word, af. Die belangrikste reël by
die beoordeling van 'n webwerf blyegter gesonde verstand. Meer
as een bron moet ondersoek en met mekaar vergelyk word. Eers
as alle (of genoeg) kante van 'n saak ondersoek word, kan 'n
ingeligte besluit oor die akkuraatheid van inligting geneem word.
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Visibility of e-commerce websites to search engines: a comparison between text-based and graphic-based hyperlinksNgindana, Mongezi January 2006 (has links)
DISSERTATION
Submitted in partial fulfilment
of the requirements for the degree
MAGISTER TECHNOLOGIAE
in
INFORMATION TECHNOLOGY
in the
FACULTY OF BUSINESS INFORMATICS
at the
CAPE PENINSULA UNIVERSITY OF TECHNOLOGY
2006 / Research has shown that most website developers first build a website
and only later focus on the ‘searchability’ and ‘visibility’ of the website.
Companies spend large amounts of money on the development of a
website which sadly cannot be indexed by search engines, is rejected by
directory editors and which is furthermore invisible to crawlers. The
primary objective of this dissertation is to compare and report on the
impact of text-based versus graphic-based hyperlinks on website visibility.
The method employed in the research was to develop two e-Commerce
based websites with the same functionality, contents and keywords,
however utilising different navigation schemes. The one website had all
hyperlinks coded in text-phrases, while the other embedded the hyperlinks
in graphics. Both websites were submitted to the same search engines at
the same time. A period of eight months was allowed to ensure that the
websites drew sufficient ‘hits’ to enable a comparative analysis to be
conducted. Two industry standard website ranking programs were used to
monitor how the two websites feature in the search engine rankings.
Graphs as well as text-based reports produced by the ranking programs
and the t-test were used to compare and analyse the results.
Evidence based on the reviewed literature indicated that there are
conflicting reports on the impact of text as opposed to graphic hyperlinks
on website visibility. However, there is unsupported evidence that text
hyperlinks achieved higher rankings than graphics-based hyperlinks.
Although the ‘human website browsers’ find a certain amount of graphical
aids conducive to easier navigation, ‘search engine crawlers’ find many of
these same graphic aids impossible to index. The study supported that the
graphic-based website ranked higher than the text-based website, which
calls for a balance to be found between these two extremes. This balance
would satisfy both ‘human website browsers’ and ‘search engine crawlers’.
It is posited by this author that this dissertation provides website designers
with the abilities to achieve such a balance.
KEYWORDS:
search engines, hyperlinks, text, graphics, visibility, navigation, ecommerce,
design.
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The effect webpage body keywords location has on ranking in search engines results: an empirical studyKritzinger, Wouter Thomas January 2005 (has links)
DISSERTATION
Submitted in partial (50%) fulfilment
of the requirements for the degree
MAGISTER TECHNOLOGIAE
in
BUSINESS INFORMATION SYSTEMS
in the
FACULTY OF BUSINESS INFORMATICS
at the
CAPE PENINSULA UNIVERSITY OF TECHNOLOGY
2005 / The growth of the World Wide Web has spawned a wide collection of new
information sources, which has also left users with the daunting task of
determining which sources are valid. Most users rely on the web because
of the low cost of information retrieval. Other advantages of the web
include the convenience in terms of time and access as well as the ability
to easily record results.
It is also claimed that the web has evolved into a powerful business tool.
Examples include highly popular business services such as Amazon.com
and Kalahari.net. It is estimated that around 80% of users utilise search
engines to locate information on the Internet. This of course places
emphasis on the underlying importance of webpages being listed on
search engines indices.
It is in the interest of any company to pursue a strategy for ensuring a high
search engine ranking for their e-Commerce website. This will result in
more visits from users and possibly more sales. One of the strategies for
ensuring a high search engine ranking is the placement of keywords in the
body text section of a webpage. Empirical evidence that the placement of
keywords in certain areas of the body text will have an influence on the
websites’ visibility to search engines could not be found. The author set
out to prove or disprove that keywords in the body text of a webpage will
have a measurable effect on the visibility of a website to search engine
crawlers.
From the findings of this research it will be possible to create a guide for e-
Commerce website authors on the usage, placing and density of keywords
within their websites. This guide, although it will only focus on one aspect
of search engine visibility, could help e-Commerce websites to attract
more visitors and to become more profitable.
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Establishing criteria for evaluating health-related World Wide Web sitesChamness, Brenda E. January 1998 (has links)
The problem of the study was to establish valid criteria for evaluating health-related World Wide Web [WWW] sites. From a table of specifications, a pool of 39 items was developed into a Criteria List. A nine member jury of experts composed of professionals from the discipline of Library and Information Science was used to determine content validity of the items. The items on the Criteria List were sent to the expert panel of jurors for the first review. To determine which items would be retained, revised or eliminated, the items were subjected to both a quantitative and qualitative review. The revised Criteria List was then sent to the expert panel of jurors for the second review. Responses from the second review were also subjected to qualitative and quantitative analysis. However, this time the quantitative review included the use of the Content-Validity Ratio [CVR]. All items on the Criteria List that were not statistically significant at p <.05 were eliminated. The final Criteria List contained 27 items from the 39 originally proposed items. / Department of Physiology and Health Science
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Search engine strategies: a model to improve website visibility for SMME websitesChambers, Rickard January 2005 (has links)
THESIS
Submitted in fulfilment
of the requirements for the degree
MAGISTER TECHNOLOGIAE
in
INFORMATION TECHNOLOGY
in the
FACULTY OF BUSINESS INFORMATICS
at the
CAPE PENINSULA UNIVERSITY OF TECHNOLOGY
2005 / The Internet has become the fastest growing technology the world has
ever seen. It also has the ability to permanently change the face of
business, including e-business. The Internet has become an important
tool required to gain potential competitiveness in the global information
environment. Companies could improve their levels of functionality and
customer satisfaction by adopting e-commerce, which ultimately could
improve their long-term profitability.
Those companies who do end up adopting the use of the Internet, often
fail to gain the advantage of providing a visible website. Research has
also shown that even though the web provides numerous opportunities,
the majority of SMMEs (small, medium and micro enterprises) are often
ill equipped to exploit the web’s commercial potential. It was determined
in this research project through the analysis of 300 websites, that only
6.3% of SMMEs in the Western Cape Province of South Africa appears
within the top 30 results of six search engines, when searching for
services/products.
This lack of ability to produce a visible website is believed to be due to
the lack of education and training, financial support and availability of
time prevalent in SMMEs. For this reason a model was developed to
facilitate the improvement of SMME website visibility.
To develop the visibility model, this research project was conducted to
identify potential elements which could provide a possible increase in
website visibility. A criteria list of these elements was used to evaluate a
sample of websites, to determine to what extent they made use of these
potential elements.
An evaluation was then conducted with 144 different SMME websites by
searching for nine individual keywords within four search engines
(Google, MSN, Yahoo, Ananzi), and using the first four results of every
keyword from every search engine for analysis. Elements gathered
through academic literature were then listed according to the usage of
these elements in the top-ranking websites when searching for
predetermined keywords. Further qualitative research was conducted to
triangulate the data gathered from the literature and the quantitative
research.
The evaluative results provided the researcher with possible elements /
designing techniques to formulate a model to develop a visible website
that is not only supported by arrant research, but also through real
current applications. The research concluded that, as time progresses
and technology improves, new ways to improve website visibility will
evolve. Furthermore, that there is no quick method for businesses to
produce a visible website as there are many aspects that should be
considered when developing “visible” websites.
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Stories of the American South: A Usability Study of Learning ObjectsJenny McCraw 10 April 2007 (has links)
This study presents the results of a usability test of reusable learning objects currently in development in the Instructional Services Department of the UNC-Chapel Hill University Library. The learning objects are Web-based learning modules that are part of a new project, Stories of the American South, and they aim to make digital primary source material more accessible by breaking it into manageable units and providing contextual information. Seven undergraduate students viewed three prototypes, each focused on a unique theme related to the history of the American South. The results suggested that the learning objects are generally usable in design and function, and participants’ responses to design and content were positive. Several changes are suggested to optimize the usability of the learning object prototypes, and further usability testing with other audiences is recommended.
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