The aim of this diploma thesis is to do a fundamental analysis of selected stock title. The main part of thesis is the implementation of the theoretical experience in global, sectoral and corporate analysis. It will be determined intrinsic value of shares of company Philip Morris CR, Inc. In first will be calculated three input that are needed for further calculations. The second step is the calculation of the intrinsic value of the shares of several models. The chosen methods are single-step dividend discount model, Free Cash Flow to Equity and two historical models. Finally, it will be proposed investment recommendations based on the comparison of the actual values based on market prices.

The issue of capital market protection, especially from manipulation with financial instruments' prices and abuse of inside information, forms the content of this diploma thesis. After the legal introduction of market manipulation in EU directives and regulations, which gives manipulation relevant context, there follows the analysis of particular forms of manipulation, which can be used to influence prices of investment instruments. Then, analysis of impact of investment recommendation to selected stock prices (i.e. NWR, ERSTE and Telefónica O2), which are traded on Czech stock market RM-System, is performed. Final chapter of the thesis handles the analysis of some market manipulation and insider trading cases from the past, together with the discussion of impacts of stricter regulation of financial markets to their efficient functioning.

The subjekt of this diploma thesis is evaluation of the investment project of the company in order to prepare an investment recommendation fot the company. In the theoretical part of the diploma thesis, there will be presented procedures, which will be applied in decision making in the practical part of the thesis. In this case, investment options will be assessed using these methods and the most appropriate investment recommendation for the company will be drawn up.

Master´s thesis deals with proposal for optimal financial investment of company with regard to its investment strategy and present economic situation. Proposal for optimal financial investment of company has been formed on the basis of the analysis of situation on financial markets and analysis of present investment opportunities on financial market of Czech Republic.

過去國內文獻大致指出投資人難以依靠券商的投資建議獲利，此與大部份國外文獻的發現相異。本文參考Barber et al. (2001)，建構一個適用於台灣股票市場的研究方法，再以四因子模型做實證。本文以2007年3月至2015年12月，共48987筆卷商個股報告為研究樣本，來探討券商報告的投資建議能否獲利。本文研究結果發現，台灣的券商報告擁有額外的資訊價值，此與Barber et al. (2001)及其他國外文獻大致相同。 本研究依券商的推薦強度建構四個投資組合。發現推薦程度高的投資組合平均月報酬為正，且高於大盤；而推薦程度低的投資組合平均月報酬顯著低於大盤，且擁有顯著的負超額報酬。本文進一步建構買進賣出策略，即買進推薦股票高的投資組合並賣出推薦程度低的投資組合，發現此策略報酬顯著高於零及大盤，且存在顯著的正超額報酬。另外在台股多頭期間，本研究的實證結果更加顯著，推薦程度高的投資組合平均月報酬增加至顯著高於大盤，且超額報酬顯著為正；推薦程度低的投資組合之大盤調整報酬及負超額報酬的顯著程度提高；而買進賣出策略獲得超額報酬的顯著程度也大幅提高。 / Past Taiwanese literatures generally indicated that it is difficult to obtain profit from Taiwanese stock recommendations of brokerage, which is different from most of foreign literatures. Referring to Barber et al. (2001), we improve and build a research methodology applied to Taiwanese stock market, conducting empirical analysis with four-factor model. From March 2007 to December 2015, we use total 48987 brokers’ stock recommendations as sample to investigate whether inventors could earn profit from the broker recommendations. Our empirical results show that Taiwanese broker reports hold additional information, which is consistent with Barber et al. (2001) and most of foreign literatures. According to the strength of recommendation, we construct four portfolios and find that the return of the most favorable portfolio is higher than market, while the return of the least favorable portfolio is significantly smaller than market and holds significantly negative access return. We further construct a long-short strategy, which buys the most favorable portfolios and shorts the least favorable portfolios. The return of this strategy is significantly higher than market, and excess return is significantly positive. During Taiwanese bull market, the significance of our empirical result improves. The significance level of market-adjusted return and access return for both the most favorable and least favorable portfolio is higher. In addition, the significance level of excess return for long-short strategy also greatly improves.