The doctoral thesis deals with corporate culture and human resource management. The main aim of the thesis is analysis of corporate culture state and appraisal its role in human resource management in chosen enterprises. Research is divided into three parts: exploratory research, field questionnaire research and elaborate (deep) questionnaire research. In exploratory research are organizational processes in 29 small and medium enterprises (SME) evaluated with aim to human resource management (HRM) risk analysis and determination of cultural types. Results shows that SME have main barrier of its future grow in problems with process of HRM and predominate type of its culture are clan and hierarchy. Based on results of exploratory research is field research focused on analysis of the corporate culture and its role in HRM. From questionnaires in the sample of 62 enterprises and results at level of organizational practice and organizational values follows that hierarchy cultures in enterprises are the most dominated. Results show that corporate culture plays important role in HRM too. Particularly stronger cultures, enterprises with standard Investor in People (IIP) and cultures of clan type have fundamental effect on characteristics of HRM. According to results of elaborate questionnaire research of 121 respondents in specific enterprise with standardized IIP and deep analysis are changes of corporate culture proposed and used for managing and changing of corporate culture.

Theoretical part: The characteristic of standard Investors in People, his philosofy, principles, indicators and individual phaces of implementation. Practical part: Analysis of the Investors in People programm's contribution in companies, whitch have the IIP Certification, implementation of individual phaces and an analysis of the level of principles and indicators IIP of the chosen company, results of recomendations and sugestions to companies, whitch decided to implement this standard.

Yes / This article reports on case study research conducted in a hospital Trust and explores the impact that the Investors in People award had on employees. Investors in People is widely seen as the principal mechanism for increasing workforce skills within a voluntarist system as well as supporting `good¿ employment policies. Yet in this case study, as elsewhere, most of the `soft¿ human resource initiatives had existed prior to accreditation and the internal marketing of corporate value statements was met with both amnesia and cynicism. More worryingly, training activity was focused on business need, and business need was defined in the narrowest sense, with the result that some employees had fewer opportunities for individual development. Motivation and commitment levels were high, staff were enthusiastic about their work and many actively engaged in training and development. But this owed little to Investors in People and its impact here raises questions about its influence on skill levels more broadly.

The diploma thesis is focused on the Investors in People standard which is the only internationally recognized system for managing and developing human resources. It deals with the IIP characteristics, advantages, situation in the Czech Republic and its comparation with other models. In the practical part of the thesis the IPP influence is shown in the OLHO-Technik Czech, s.r.o. firm and the implementation process is described. The analysis was focused on the selected personnel processes and documentation in the firm based on the IPP principles. Finally the discussion with employees was made as a part of a qualitative research. The aim of the thesis is to approach the IIP standard to the Czech firms, support its diffusion and offer solution for improvement in the OLHO-Technik Czech, s.r.o. company in the HR field for consequential IIP recertification.