Thesis (M.S.)--Oregon State University, 2008. / Printout. Includes bibliographical references (leaves 64-67). Also available on the World Wide Web.

Thesis (M.B.A.)--University of Hong Kong, 1981.

Summary in Chinese. / Thesis (M.B.A.)--Chinese University of Hong Kong. / Bibliography: leaves 151-153.

Thesis (M.B.A.)--University of Hong Kong, 1981.

Thesis (M.S.)--West Virginia University, 2003. / Title from document title page. Document formatted into pages; contains v, 37 p. Includes abstract. Includes bibliographical references (p. 32-33).

published_or_final_version / Business Administration / Master / Master of Business Administration

published_or_final_version / Business Administration / Master / Master of Business Administration

The purpose of this research was to determine if perception of fit in jeans will vary by target wearer, sex, educational background, political-social attitudes, and brand name. One hundred and sixteen usable questionnaires were completed by students enrolled in the 1987 spring semester at a university in North Texas. The questionnaire gathered data about perception of fit in jeans, social-political attitudes, clothing interest, and jeans consumption. No differences were found between perception of fit by sex or target wearer. Factors found to affect perception of fit were educational background, political-social attitudes, brand name, and clothing interest. Subjects indicated fit was the most important factor considered when purchasing jeans.

Submitted in fulfilment of the requirements for the Degree of Master of Applied Arts in Fashion, Durban University of Technology, Durban, 2017. / The South African pear-shaped Black women’s jeans market has been confronted by fit dissatisfaction, although there is a growing demand for jeans. This study was approached from a viewpoint that jeans do not fit a large population of this consumer group and investigates the issues related to this problem. Local manufacturers and retailers currently use an adaptation of the British sizing system to suit their customer profile. Not much research however, has been carried out on developing a sizing system for the pear-shaped figure type, which makes up a sizeable portion of the population in the country. The intention of the study was to establish key variables for developing a jeans sizing system for Black South African pear-shaped indigenous women. A total of 60 Black women aged 18-35 years at the Cape Peninsula University of Technology were scanned for body measurements using a 3D body scanner. Body measurement differences were examined by using a quantitative research approach to establish the difference between waist and hip measurements. The findings revealed an average drop value of 39cm between waist and hip circumference for a Black pear-shaped figure, in comparison to a drop value of 24cm for a standardised sizing used by the clothing industry. It is recommended that the major stakeholders in South Africa conduct a national anthropometric study to update sizing systems, by using 3D body scanning technology, which provides accurate and consistent measurements of the human body. / M

This study explored the inferences male children held about the brand personality. The sample included 46 male fifth graders. Personal interviews were conducted and the results were compiled and interpreted using descriptive statistics. Four subject areas were addressed: identification and inferences about brand personality, sources of inferences, children's ability to make inferences about other children based on brand personality, and application of brand personality to self. Results indicated children make inferences about brand personality, make inferences about other children based on brand personality, and apply brand personality to themselves. An attempt to identify sources of inferences was inconclusive.