The world is becoming more complicated; our lives develop into multiple facets. This master thesis focuses on defining a future typology in vehicle design representing a hybrid lifestyle. New technologies bring convenience to people but sometimes the amount of information exceeds our needs. Jeep Black Label is designed to escape all that in the year 2040. An unplugged lounge experience for the city and a great analogue getaway into nature. A holistic research method was used to understand the context for this vehicle. The design process followed an inside-out approach. First a dynamic interior space was generated based on users’ needs. The nal step was to ideate and choose a meaningful exterior appearance following the goal to communicate brand identity, automation and hybrid driving modes.