Submitted by PPG Comunica??o Social (famecos-pg@pucrs.br) on 2018-06-27T19:54:05Z No. of bitstreams: 1 GERSON_DOVAL_RAUGUST_DIS.pdf: 1085432 bytes, checksum: 27c1b9730d8c39d2fc1049704276d95e (MD5) / Approved for entry into archive by Sheila Dias (sheila.dias@pucrs.br) on 2018-07-04T19:57:37Z (GMT) No. of bitstreams: 1 GERSON_DOVAL_RAUGUST_DIS.pdf: 1085432 bytes, checksum: 27c1b9730d8c39d2fc1049704276d95e (MD5) / Made available in DSpace on 2018-07-04T20:10:14Z (GMT). No. of bitstreams: 1 GERSON_DOVAL_RAUGUST_DIS.pdf: 1085432 bytes, checksum: 27c1b9730d8c39d2fc1049704276d95e (MD5) Previous issue date: 2018-05-29 / Coordena??o de Aperfei?oamento de Pessoal de N?vel Superior - CAPES / Over the years, technological evolution has been changing the forms of communication. These changes not only change people's ways of relating, but they also offer new possibilities for journalism. After the digitization process, the current moment strengthens the media convergence, bringing about great changes in the journalistic making and in the way in which the news is consumed. This scenario allows the experimentation of new forms of narratives. This research has the objective of discussing the possibilities of the implementation of a transmedia format in journalistic activity. To this end, we will evaluate the work developed by the Research Group (GDI), investigative journalism team of the RBS Group. The analysis consists of identifying the presence of elements of the transmedia storytalling in the reports produced by GDI. The research is based on the concept of Media Ecology, where the development of a new medium does not mean the end of an earlier one, but the triggering of an adaptation process, similar to what happens in biology. Under the view that the media are not eliminated, but are completed, the analysis encompasses the entire media landscape. The analysis pays special attention to television, due to its wide penetration in the brazilian scenario, being still the main means of communication of the country as recent surveys point out, as media of launching of a transmi?tico report. From a process of categorization, the identification of the characteristics of the transmediate storytelling will be carried out in the reports of the GDI, seeking to point out the necessary changes in the procedures performed for the construction of the transmidiality. It should be noted that the paper does not seek to affirm that the work carried out by the GDI is transmissive or not, but is based on the same for the adoption of said narrative. / Ao longo dos anos, a evolu??o tecnol?gica vem modificando as formas de comunica??o. Essas mudan?as n?o alteram apenas como as pessoas se relacionam, mas tamb?m oferecem novas possibilidades para o jornalismo. Ap?s o processo de digitaliza??o, o atual momento fortalece a converg?ncia midi?tica, trazendo grandes transforma??es no fazer jornal?stico e no modo em que as not?cias s?o consumidas. Esse cen?rio oportuniza a experimenta??o de novas formas de narrativas. Esta pesquisa tem o objetivo de debater as possibilidades da implanta??o de um formato transmidi?tico na atividade jornal?stica. Para tal, iremos avaliar o trabalho desenvolvido pelo Grupo de Investiga??o (GDI), equipe de jornalismo investigativo do Grupo RBS. A an?lise consiste em identificar a presen?a de elementos da narrativa transm?dia nas reportagens produzidas pelo GDI. A pesquisa se baseia no conceito das Ecologia das M?dias, onde o desenvolvimento de um novo meio n?o significa o fim de um anterior, mas o desencadeamento de um processo de adapta??o, semelhante ao que acontece na biologia. Sob a ?tica de que os meios n?o se eliminam, mas se completam, a an?lise engloba todo o cen?rio midi?tico. O estudo d? especial aten??o ? televis?o, em virtude da sua ampla penetra??o no cen?rio brasileiro, sendo ainda o principal meio de comunica??o do pa?s como apontam recentes levantamentos, como m?dia de lan?amento de uma reportagem transmidi?tica. A partir de um processo de categoriza??o, ser? realizada a identifica??o das caracter?sticas da narrativa transm?dia existentes nas reportagens do GDI, buscando apontar as mudan?as necess?rias nos procedimentos realizados para a constru??o da transmidialidade. Cabe ressaltar que o trabalho n?o busca a afirma??o de que o trabalho realizado pelo GDI ? transmidi?tico ou n?o, mas se baseia no mesmo para a ado??o da referida narrativa.

Made available in DSpace on 2014-12-17T15:08:35Z (GMT). No. of bitstreams: 1 YuriBA_DISSERT.pdf: 1060818 bytes, checksum: 6f235d80bea42245711a85d0c7f3ec49 (MD5) Previous issue date: 2014-06-06 / The transmedia storytelling is a phenomenom recently conceptualized theoretically (JENKINS, 2009), arising from ficcional mediatic products and disseminated as well by the use on other fields. This search aims to analyze how the transmedia storytellings can be applied to journalism on the basis of an specific genre, the reporting. To that, take as reference theoretical developments performed by brazilian authors (FECHINE et al., 2011, 2012, 2013), on the basis of televisive fiction, which culminated on concepts as transmediation and transmedia contents and deepened the comprehension and the research in this area. Thenceforth, this study propone a problematization and apropriation of this theoretic support for the journalism field, using, for that, a comprehension of journalistic production on a speech level, as well as its social practices (newsmaking). The empiric research also take two different paths. First, analyze a group of reportings, in which there is transmediation, in order to verifying the configuration of the transmedia phenomenom - more specifically of the transmedia storytelling - and its particularities to journalism. Then, develops an investigation, based on the etnographic method, of the productive routine on the special reporting section of the Jornal do Commercio (Recife/PE), aiming to investigate the conditions of transmediation in this range and the practices that favor and difficult the employment of transmedia storytelling. The result are, therefore, compared and related, with the goal of providing multidimensional view of the phenomenom / A narrativa transm?dia se trata de fen?meno de recente conceitua??o te?rica (JENKINS, 2009), surgida a partir da an?lise de produtos midi?ticos ficcionais e disseminada tam-b?m por meio da aplica??o em outros campos. Esta disserta??o busca analisar como as narrativas transm?dias podem ser aplicadas ao jornalismo tendo por base um g?nero espec?fico, a reportagem. Para isso, se referencia em desdobramentos te?ricos realizados por autores brasileiros (FECHINE et al., 2011, 2012, 2013), tendo por base a fic??o te-levisiva, que resultaram em conceitos como transmidia??o e conte?dos transm?dias e aprofundaram a compreens?o e a pesquisa na ?rea. A partir da?, o trabalho prop?e uma problematiza??o e apropria??o de tal suporte te?rico para o campo do jornalismo, se utilizando, para isso, de uma compreens?o do fazer jornal?stico tanto ao n?vel discursivo (CHARAUDEAU, 2009a) como de suas pr?ticas sociais (newsmaking). A pesquisa em-p?rica tamb?m faz um duplo percurso. Primeiro, analisa um conjunto de reportagens nas quais existe transmidia??o, de modo a verificar a configura??o do fen?meno transm?dia e mais especificamente da narrativa transm?dia e suas peculiaridades no jornalismo. Em seguida, desenvolve uma investiga??o, baseada no m?todo etnogr?fico, das rotinas produtivas do setor de reportagens especiais do Jornal do Commercio (Recife/PE), com o objetivo de apurar as condi??es em que se d? a transmidia??o nesse ?mbito e as pr?ti-cas que favorecem e dificultam o emprego da narrativa transm?dia. Os resultados s?o, assim, comparados e relacionados, com o objetivo de proporcionar uma vis?o multidi-mensional do fen?meno