Lai Wan Yee Lucia. / Thesis submitted in: April 2003. / Thesis (M.Phil.)--Chinese University of Hong Kong, 2004. / Includes bibliographical references (leaves 106-112). / Abstracts in English and Chinese. / CHINESE ABSTRACT --- p.3 / ENGLISH ABSTRACT --- p.4-6 / Chapter 1 --- Introduction --- p.7-15 / Chapter 2 --- Stardom --- p.16-27 / Chapter 3 --- Prerequisite of data collection Table1-3 --- p.28-36 / Chapter 4 --- Background of Takeshi Kaneshiro --- p.37-40 / Chapter 5 --- Strategizing over the Far East stardom --- p.41-53 / Chapter 6 --- Media strategy --- p.54-92 / Chapter 1. --- Identities / Chapter 2. --- Cultural characters / Chapter 3. --- Cultural events and stories / Chapter 7 --- Conclusion and Discussion --- p.93-105 / BIBLIOGRAPHY --- p.106-112 / Books and Articles / Internet Resources