In final master work “Investment planning and analysis” there was analyzed and systemized conceptual and practical researches of investment analysis of Lithuanian and foreign authors. When analyzing capital investment effectiveness, it is very important to use various methods in complex, not separately. There was performed analysis of investment project of JSC “Lamega”, also there was calculated indicators of investment effectiveness, main factors, which influence final results of a project, were defined, uncertainty and possibilities of the project were evaluated by using Black-Scholes real options evaluation model. Hypothesis, that investment decision depends not on meaning of separate indicator, but their sequence and reciprocity.