Or, Pui Ying Cookie. / Thesis (M.Phil.)--Chinese University of Hong Kong, 2008. / Includes bibliographical references (leaves 160-165). / Abstracts in English and Chinese. / Acknowledgments --- p.1 / Chapter Chapter 1 --- Introduction --- p.2 / Chapter Chapter 2 --- Literature Review 一 Between Context of Consumption and Consumer Behavior --- p.11 / Chapter Chapter 3 --- Methodology --- p.37 / Chapter Chapter 4 --- The Site of Karaoke Consumption --- p.48 / Chapter Chapter 5 --- Group Dynamics in a Karaoke Box --- p.78 / Chapter Chapter 6 --- Karaoke as Communication --- p.108 / Chapter Chapter 7 --- Conclusion --- p.147 / Bibliography --- p.160