Literature on ecotourism and sustainable tourism emphasises the responsibilities and opportunities in protecting national parks through appropriate tourism development. National parks assist in addressing the economic and social challenges facing local, and mostly small, rural communities adjacent to the national parks. Most of South Africa's national parks are situated in rural areas giving tourists access to villages and towns surrounding the park, contributing to the economic and social upliftment of local communities such as in the case with Karoo National Park (KNP). National Parks in South Africa are seen as major tourism assets due to the wildlife and various activities for international and local visitors, but little is known about the socio-economic impact (contribution) of these parks on their respective local economies and communities. This was first realised by Saayman and Saayman who developed a socio-economic impact model that can be used to do socio-economic impact studies on national parks. Tourists to national parks frequently visit local communities. These tourists then spend money on aspects such as crafts, lodging, food and entrance fees, thus enhancing the economy of the villages/towns in the area. These tourists also have a social impact which can contribute positively or negatively on the quality of life of the local community. The aim of this research is to determine the socio-economic impact of the Karoo National Park in South Africa. The research was conducted from 27 March 2007 to 1 April 2007. To achieve the goal of the research, three surveys were conducted: a community survey (240 questionnaires), a business survey in Beaufort West (86 questionnaires) and a visitor survey (104 questionnaires) of tourists visiting the Karoo National Park. The community survey included questions relating to demographic aspects, impact questions pertaining to specific park impacts in the community and personal impacts on residents. A descriptive analysis, statistical analysis and factor analysis was done to interpret the social data and to determine the most relevant social impact factors. The business survey asked questions regarding employment creation, leakages, and income changes as a result of the park. The visitor survey included questions relating to demographic aspects and expenditures. The factors influencing the economic impact of tourism were identified in the study and include the following: production factors, politics, expenditure, inflated processes, leakages and seasonality to name but a few. The results indicated that the Park has an impact on employment, production and general income in the region. Only 4% of businesses' existence is due to the Karoo National Park, yet many of these businesses rely on tourists spending. Guest houses and Bed and Breakfast establishments indicated that they benefit most from the Park. Curio shops indicated that 8.8% of their business is due to the Park, with restaurants indicating 15%. Retailers and service stations also indicated that they give 8% and 20% respectively of their turnover to the Park and tourism and recreation services estimated this contribution at 15%. The results confirm that rural areas face high leakages. However, in terms of employment creation, the fact that 98% of all workers live in the area under consideration, is an indication that the benefits of the park reach the locals. The total economic impact of the Park on the local economy is R4 187 378. The community felt that the park does have a positive to very positive effect on the quality of life of the community. The positive aspects of the Karoo National Park are the fact that the park attracts tourists and assists in conservation. The appearance and image of the town has improved due to property value increase, a significant drop in crime levels, an improvement in entertainment opportunities, an increase in interaction between locals and tourists which is perceived to be positive, an increase in social and moral values and an increase in pride among members of the community. The results show that the park has a greater social impact than an economic impact on the community of Beaufort West. The Karoo National Park impact is not as significant as that of larger National Parks such as Addo Elephant National Park due to its size. From this it is learned that the smaller the operation the lesser the socio-economic impact. This research adds to the much needed research regarding socio-economic impacts of national parks in South Africa. / Thesis (M.Com. (Tourism))--North-West University, Potchefstroom Campus, 2009.

Literature on ecotourism and sustainable tourism emphasises the responsibilities and opportunities in protecting national parks through appropriate tourism development. National parks assist in addressing the economic and social challenges facing local, and mostly small, rural communities adjacent to the national parks. Most of South Africa's national parks are situated in rural areas giving tourists access to villages and towns surrounding the park, contributing to the economic and social upliftment of local communities such as in the case with Karoo National Park (KNP). National Parks in South Africa are seen as major tourism assets due to the wildlife and various activities for international and local visitors, but little is known about the socio-economic impact (contribution) of these parks on their respective local economies and communities. This was first realised by Saayman and Saayman who developed a socio-economic impact model that can be used to do socio-economic impact studies on national parks. Tourists to national parks frequently visit local communities. These tourists then spend money on aspects such as crafts, lodging, food and entrance fees, thus enhancing the economy of the villages/towns in the area. These tourists also have a social impact which can contribute positively or negatively on the quality of life of the local community. The aim of this research is to determine the socio-economic impact of the Karoo National Park in South Africa. The research was conducted from 27 March 2007 to 1 April 2007. To achieve the goal of the research, three surveys were conducted: a community survey (240 questionnaires), a business survey in Beaufort West (86 questionnaires) and a visitor survey (104 questionnaires) of tourists visiting the Karoo National Park. The community survey included questions relating to demographic aspects, impact questions pertaining to specific park impacts in the community and personal impacts on residents. A descriptive analysis, statistical analysis and factor analysis was done to interpret the social data and to determine the most relevant social impact factors. The business survey asked questions regarding employment creation, leakages, and income changes as a result of the park. The visitor survey included questions relating to demographic aspects and expenditures. The factors influencing the economic impact of tourism were identified in the study and include the following: production factors, politics, expenditure, inflated processes, leakages and seasonality to name but a few. The results indicated that the Park has an impact on employment, production and general income in the region. Only 4% of businesses' existence is due to the Karoo National Park, yet many of these businesses rely on tourists spending. Guest houses and Bed and Breakfast establishments indicated that they benefit most from the Park. Curio shops indicated that 8.8% of their business is due to the Park, with restaurants indicating 15%. Retailers and service stations also indicated that they give 8% and 20% respectively of their turnover to the Park and tourism and recreation services estimated this contribution at 15%. The results confirm that rural areas face high leakages. However, in terms of employment creation, the fact that 98% of all workers live in the area under consideration, is an indication that the benefits of the park reach the locals. The total economic impact of the Park on the local economy is R4 187 378. The community felt that the park does have a positive to very positive effect on the quality of life of the community. The positive aspects of the Karoo National Park are the fact that the park attracts tourists and assists in conservation. The appearance and image of the town has improved due to property value increase, a significant drop in crime levels, an improvement in entertainment opportunities, an increase in interaction between locals and tourists which is perceived to be positive, an increase in social and moral values and an increase in pride among members of the community. The results show that the park has a greater social impact than an economic impact on the community of Beaufort West. The Karoo National Park impact is not as significant as that of larger National Parks such as Addo Elephant National Park due to its size. From this it is learned that the smaller the operation the lesser the socio-economic impact. This research adds to the much needed research regarding socio-economic impacts of national parks in South Africa. / Thesis (M.Com. (Tourism))--North-West University, Potchefstroom Campus, 2009.

Research in tourist behaviour follows the cognitive approach. This contains the behavioural cycle of stimulation (motivation and intention formation), the actual behaviour and experience, and finally the evaluation of consequences. These stages are referred to in tourism as: the pre-trip experience (motivation and intention formation), travel stage (actual behaviour) and the post-travel stage (evaluation of the travel experience). The characteristics, which influence tourist behaviour, indicate that travel motivations are the result of how tourists behave (tourist behaviour). These characteristics are: the decision-making process, demographical factors, marketing mix, external/social factors and internal/ psychological factors (motivations). Motivations to travel have a major influence on the travel behaviour of tourists. Tourists' motivations to satisfy their needs directly influence their behaviour, or the actions they take, in order to satisfy these needs. Due to its impelling and compelling nature, motivation is considered to be one of the most important variables in explaining tourist behaviour. As countries and destinations strive to increase their share of the international and national tourism market, it becomes important to understand why people travel and why they choose a specific ecotourism destination. If travel motivations of tourists are known to the product, it will be an aid when developing a competitive marketing strategy. From the literary review, the following travel motivations occurred regularly: leisure, excitement, socialisation, relaxation, family togetherness, escape, culture, novelty, attractions, knowledge seeking, adventure, prestige, nature, facilities, recreation, attributes, nostalgia, photography, exploration and activities. The literary review further revealed that there are travel motivations commonly found with regard to tourism destinations, and on the other hand, there are travel motivations which are product related. The aim of this research was to determine the travel motivations of tourists to selected national parks in South Africa: Karoo-, Kgalagadi Transfrontier- and Tsitsikamma National Parks. Secondary data was used to determine the visitors' profile, as well as the factor analysis on travel motivations. For the visitors' profile, 286 questionnaires were administered for Karoo National Park, 468 for the Tsitsikamma National Park and 582 for Kgalagadi Transfrontier National Park. For the factor analysis, 318 questionnaires were administered for Karoo National Park, 673 for the Tsitsikamma National Park and 534 for Kgalagadi Transfrontier National Park. Primary data was used to determine the reasons for visiting these parks. 101 Questionnaires were administered for Karoo National Park, 192 for the Tsitsikamma National Park and 104 for Kgalagadi Transfrontier National Park. The foremost findings of the research were divided into three categories, namely: visitors' profile, reasons for visiting the parks and travel motivations. Regarding visitors profile; it was found that profiles for the three parks were quite similar, except for the following: expenditure of tourists at Kgalagadi Transfrontier National Park, where the average spending of tourists was higher and directly linked to the duration of stay; duration of stay indicated that tourists visiting Kgalagadi Transfrontier National Park stayed longer. Two major markets were revealed by the research for all three parks, namely: Gauteng and Western Cape, with the exception of Tsitsikamma National Park, which had a third market of importance, namely Eastern Cape. This information is important when developing marketing strategies. It was especially evident that 4x4 vehicles are the preferred mode of transport for visitors to Kgalagadi Transfrontier National Park. Therefore, this park can be marketed as a 4x4 destination. From these results one can conclude that the profile of tourists to the three selected national parks showed minor differences. Primary data was used to determine the reasons why tourists visit the selected parks. Among the most important travel reasons why tourists visit the selected parks, was: to relax, for family recreation, to get away from regular routine and for the benefit of the children. The factor analysis regarding travel motives revealed the following: five factors were identified for Karoo National Park and six factors were identified for both Tsitsikamma- and Kgalagadi Transfrontier National Parks. Results illustrated that these parks have common and unique motives. Common travel motives in these parks include: park attributes, escape and relaxation, as well as knowledge seeking. Unique to Karoo National Park, was attractions and family togetherness, compared to photography and adventure for Kgalagadi Transfrontier National Park, and adventure and attractions for the Tsitsikamma National Park. A combined factor analysis was also conducted, which showed knowledge seeking, park attributes, as well as escape and relaxation as the most important travel motives of tourists visiting the three selected national parks. This research, therefore, confirmed that different attractions and destinations feed different travel motives, even when classified as similar types of products. Marketers can use this information to position these parks and to develop better marketing strategies, to enable national parks to outwit their competitors. / Thesis (M.A. (Tourism))--North-West University, Potchefstroom Campus, 2009.

Research in tourist behaviour follows the cognitive approach. This contains the behavioural cycle of stimulation (motivation and intention formation), the actual behaviour and experience, and finally the evaluation of consequences. These stages are referred to in tourism as: the pre-trip experience (motivation and intention formation), travel stage (actual behaviour) and the post-travel stage (evaluation of the travel experience). The characteristics, which influence tourist behaviour, indicate that travel motivations are the result of how tourists behave (tourist behaviour). These characteristics are: the decision-making process, demographical factors, marketing mix, external/social factors and internal/ psychological factors (motivations). Motivations to travel have a major influence on the travel behaviour of tourists. Tourists' motivations to satisfy their needs directly influence their behaviour, or the actions they take, in order to satisfy these needs. Due to its impelling and compelling nature, motivation is considered to be one of the most important variables in explaining tourist behaviour. As countries and destinations strive to increase their share of the international and national tourism market, it becomes important to understand why people travel and why they choose a specific ecotourism destination. If travel motivations of tourists are known to the product, it will be an aid when developing a competitive marketing strategy. From the literary review, the following travel motivations occurred regularly: leisure, excitement, socialisation, relaxation, family togetherness, escape, culture, novelty, attractions, knowledge seeking, adventure, prestige, nature, facilities, recreation, attributes, nostalgia, photography, exploration and activities. The literary review further revealed that there are travel motivations commonly found with regard to tourism destinations, and on the other hand, there are travel motivations which are product related. The aim of this research was to determine the travel motivations of tourists to selected national parks in South Africa: Karoo-, Kgalagadi Transfrontier- and Tsitsikamma National Parks. Secondary data was used to determine the visitors' profile, as well as the factor analysis on travel motivations. For the visitors' profile, 286 questionnaires were administered for Karoo National Park, 468 for the Tsitsikamma National Park and 582 for Kgalagadi Transfrontier National Park. For the factor analysis, 318 questionnaires were administered for Karoo National Park, 673 for the Tsitsikamma National Park and 534 for Kgalagadi Transfrontier National Park. Primary data was used to determine the reasons for visiting these parks. 101 Questionnaires were administered for Karoo National Park, 192 for the Tsitsikamma National Park and 104 for Kgalagadi Transfrontier National Park. The foremost findings of the research were divided into three categories, namely: visitors' profile, reasons for visiting the parks and travel motivations. Regarding visitors profile; it was found that profiles for the three parks were quite similar, except for the following: expenditure of tourists at Kgalagadi Transfrontier National Park, where the average spending of tourists was higher and directly linked to the duration of stay; duration of stay indicated that tourists visiting Kgalagadi Transfrontier National Park stayed longer. Two major markets were revealed by the research for all three parks, namely: Gauteng and Western Cape, with the exception of Tsitsikamma National Park, which had a third market of importance, namely Eastern Cape. This information is important when developing marketing strategies. It was especially evident that 4x4 vehicles are the preferred mode of transport for visitors to Kgalagadi Transfrontier National Park. Therefore, this park can be marketed as a 4x4 destination. From these results one can conclude that the profile of tourists to the three selected national parks showed minor differences. Primary data was used to determine the reasons why tourists visit the selected parks. Among the most important travel reasons why tourists visit the selected parks, was: to relax, for family recreation, to get away from regular routine and for the benefit of the children. The factor analysis regarding travel motives revealed the following: five factors were identified for Karoo National Park and six factors were identified for both Tsitsikamma- and Kgalagadi Transfrontier National Parks. Results illustrated that these parks have common and unique motives. Common travel motives in these parks include: park attributes, escape and relaxation, as well as knowledge seeking. Unique to Karoo National Park, was attractions and family togetherness, compared to photography and adventure for Kgalagadi Transfrontier National Park, and adventure and attractions for the Tsitsikamma National Park. A combined factor analysis was also conducted, which showed knowledge seeking, park attributes, as well as escape and relaxation as the most important travel motives of tourists visiting the three selected national parks. This research, therefore, confirmed that different attractions and destinations feed different travel motives, even when classified as similar types of products. Marketers can use this information to position these parks and to develop better marketing strategies, to enable national parks to outwit their competitors. / Thesis (M.A. (Tourism))--North-West University, Potchefstroom Campus, 2009.

Please read the abstract in the section 00front of this document. Please note that pages 9 and 10 are missing from the available paper, as well as the microfiche copy. / Thesis (PhD (Zoology))--University of Pretoria, 2007. / Zoology and Entomology / unrestricted