This thesis deals with the banking market and it is focused on the account in the Czech Republic. The aim is to assess the impacts of the chosen communication strategy on the target group in connection with the launching of new products. The first part focuses on selected theories. The second part deals with the Bank itself and analyzes the current communication strategy. The last part research examines the effectiveness of communication campaign and the impact of the new strategy on changes of consumer perceptions and decisions. Besides the data gained from the primary research, there were a lot of secondary data such as an internal company data and data from the research of MML-TGI or data from Nielsen Admosphere that were used also as well.

This Diploma thesis concern with generalized linear models and their application in bank practice. Especially to analyze retail loan repayment. First of all we see into theoretical viewpoint of generalized linear models. We shortly try to summarize problems of clasical linear model restrictions and after that we apply to theory on which generalized models are based. We introduce an overview of generalized linear models and after that we concern models, where dependent variable have multinomial and gamma distribution in detail. Main part this thesis is dedicated to data analysis about bank retail loans repayments. In this analysis we use those early mentioned models. We try to create good statistical models on which base the risk ratio of current bank clients could be predicted. The risk ratio is measured by two main indicators, which are: "overdue time" and "overdue amount". For analysis is used statistical software SAS.

The diploma thesis deals with the questions of battery powering, measuring of analog physical values using microcontroller and recording of data on a memory SD card Bibliographic reference: REZEK, P. Battery powered datalogger. Brno: Brno University of Technology, Faculty of Electrical Engineering and Communication, 2008. 65 p. Supervisor: Ing. Zdeněk Bradáč, Ph.D.

This work deal with system design and implement of Trip computer for motorcycle serving as information element of speed and fuel consumption motorcycle. The general aim is design of device with graphic display that shall represent measured values of speed motorcycle, rpm of motor, onboard voltage, charging current, motor temperature and ambient temperature. All measuring data will be saving on memory card. For easily tracking in system menu will be used touch panel on graphic display.

This thesis deals with the design and implementation of car computer with multi-user mode and data recording. The measurement is performed by using a direct connection to the sensors and fuel injector of engine. The measured signals are processed and evaluated by Atmel Atmega128A microcontroller. Measured and recorded data are displayed on the graphical LCD.

This master thesis deals with the implementation of the control system for the forming machine used in producing of confectionery forms. The introductory part describes the forming machine from the point of important control elements. The second part is associated with the hardware design of the control automat and description of main functional units on the control PCB, as well as on other PCBs. The following text presents the communication protocol between the control automat and PC and after that there is a description of the CPU firmware. The final section brings the characteristics of the PC application for a connection with the automat.

The aim of this master’s thesis is to design a device for identification of bus stops for blind people. In the beginning the work describes information about the RFID system, characterizes each part of this system, mutual communication of its components and evaluates possibilities of RFID communication frequency bands. Subsequently the work describes the block diagram of the device and the circuit scheme of each block. Work concentrates on a selection of circuit components for the RFID transceiver, the voice module, the control module and choose a suitable transponder to place it on metal constructions. Control programs are also described. PCB design of each board, partlists and source codes are in the appendices of this master’s thesis.

The Master’s Thesis analyses the employing of the foreigners in the Czech republic. It focuses on the interposition of the job opportunities for the incoming foreign students at Brno University of Technology. It tries to find out the attitude of the foreigners to this theme and upon the analysis of the current situation it brings the suggestions for the extensions of the activities of the International Students Club with the view of improving the relationship between BUT and the foreign students.

This thesis deals with a design of speedometer for sportsmen, which is able to display current speed and to record a trip. The proposed parts are small enough. That's why sportsman won't be bothered much. The GPS is used for measurement of speed and to determine position. A strip, which consists of LED diodes, is used for speed displaying. The strip is situated in a sportsman's glasses. A trip is recorded to a MultiMediaCard. The FAT file system is used on the memory card.

Tato práce analyzuje hrozby pro protokoly využívající bezkontaktní čipové karty a představuje metodu pro poloautomatické hledání zranitelností v takových protokolech pomocí model checkingu. Návrh a implementace bezpečných aplikací jsou obtížné úkoly, i když je použit bezpečný hardware. Specifikace na vysoké úrovni abstrakce může vést k různým implementacím. Je důležité používat čipovou kartu správně, nevhodná implementace protokolu může přinést zranitelnosti, i když je protokol sám o sobě bezpečný. Cílem této práce je poskytnout metodu, která může být využita vývojáři protokolů k vytvoření modelu libovolné čipové karty, se zaměřením na bezkontaktní čipové karty, k vytvoření modelu protokolu a k použití model checkingu pro nalezení útoků v tomto modelu. Útok může být následně proveden a pokud není úspěšný, model je upraven pro další běh model checkingu. Pro formální verifikaci byla použita platforma AVANTSSAR, modely jsou psány v jazyce ASLan++. Jsou poskytnuty příklady pro demonstraci použitelnosti navrhované metody. Tato metoda byla použita k nalezení slabiny bezkontaktní čipové karty Mifare DESFire. Tato práce se dále zabývá hrozbami, které není možné pokrýt navrhovanou metodou, jako jsou útoky relay.