The purpose of the essay is to examine and analyze the media image and portrayal of Bosnian migrants in a selection of Swedish daily press between the years 1993 and 2022. The used theories are framing theory, semiotics, stigma, and xenophobia. Media has a great impact on society; therefore this becomes an important aspect to examine. If an ethnic group is portrayed positively in the media, it may contribute to society having a positive image of the ethnic group. If there is a negative portrayal of an ethnic group, society can have a negative attitude toward the ethnic group, and xenophobia and stigma can arise. The method used in this study is text analysis. It is a central aspect of the social sciences. Texts affect society by describing and explaining what happens in society and what it looks like so that people will then read it and create opinions and ideas about it. How relations between different groups look in society can depend on how the different groups are presented in texts. It can also affect the groups themselves and how it is presented who belongs to which group. By further analyzing these texts, worldviews and different views of society are created, which in turn lead to influencing how people relate to each other. The result and conclusion of this study are that Bosnian migrants are portrayed mostly positively, but there are also negative representations of the group. The positive representations are about a generally positive portrayal of Bosnians, their arrival, and integration. The group is compared to many other groups of migrants and the discourses are mainly about integration or immigration. Finally, Bosnians are also mostly portrayed as easier to integrate than other groups. This is done through comparisons with groups for whom integration has gone worse.