Research of Knowledge Creation & Spread In Company -Case Study Abstract Knowledge management is one of the current hottest issues in academy and in practice. Nowadays, facing changeful and critical competitive environments, knowledge creation and spread management is the key resource to gain competitive advantage. The structure of this research is based on four modules of knowledge transformation; five-step modules in organization knowledge creation procedure and five circumstances of organization knowledge creation spiral, which advocated by Nonaka & Takeuchi (1994). The research designs contents of interviews in order to explore the influence of company competition in knowledge creation and spread management. The research also tries to integrate scopes of knowledge management researches by academic documents and deep interviews to explore and understand knowledge creation and spread management in company. The result shows most of companies know knowledge management is one of the internal core procedures. If it can establish a better knowledge management system earlier than competitor, then the company can develop it into a long-term major advantage by a spread of knowledge spiral even if it is tiny initially. In this case, manufacturers know customer¡¦s demands by feedback system management operating by customer claim service department. Then marketing and developing departments react punctually and supply suitable product and service in market. A tiny advantage can increase company¡¦s competition. This is increasing return economics. Keywoeds: Knowledge Management¡A Knowledge Creation & Spread ¡A Knowledge Conversion Model ¡A The Knowledge Spiral

Abstract Knowledge have gradually replaced the asset to become the most important resource of the organization , people are more and more concerned about how company do the knowledge selection , creation, storage and application in the recently 20 years. There are many researches to discuss about how organization manage its knowledge creation , but there are rare essays to discuss the process of knowledge creation. Nonaka had provided knowledge spiral model to explain how organization create knowledge, he predicted organization create knowledge through the SECI process ¡Vassociation , extermination, combination ,internalization, but he has never mentioned about the process of how individual create knowledge. This article offer ¡§From individual to organization knowledge creation integration modal ¡§ which based on the viewpoint of information flow in knowledge creation process to discuss the affecting factors of knowledge creation. We analog the cognition development theory of Piaget and combined the SECI organization knowledge conversion of Nonaka to develop individual knowledge creation modal. From this modal , we predict the new thinking comes from the process which individual try to eliminate the information gap between the outside information and inside knowledge base through the dialectical process of assimilation and accommodation. When individual offer the new idea t to the other guy of the task force, it become the new outside information of the people to do the next dialectical process , and at that time the creation type will transfer from individual to organization . We consider organization knowledge creation is the information transforming process among the individuals in the group , the new knowledge is created in the dialectical process that go through antithetical concepts such as individual ¡V organization , tacit - explicit . From this integration model, we predict the affecting factors of knowledge creation which includes the selection of creator and the fitness of organization management. Finally, we try to find the fitness factors arrangement of the knowledge creation management through the resource construction model to construct the innovation ability as organization .resource , which will let the creative activity continuous running. We interview the china steel knowledge creation activities, and use the modal what we develop to explain these cases , we also try to find the common factors of these successful activities and to find the process and the source of innovation and give some suggestion to these activities. It shows china steel cases own the most part of factors which a successful innovation need , but if these innovation activities want to last forever to become organization resource , they need to transfer the firm¡¦s frame of mind from individual achievement requirement to enterprise value emphasis.

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<p>Nowadays, business activities become more and more complex; they entangle numerous aspects of knowledge: legal, financial, management, information technology, and so on. Knowledge Management, a still novel solution for most organization, aims boost and optimize the knowledge transfers in organization. The thesis is about should and how small and middle medium enterprises apply knowledge management. The author argues the content of knowledge management, and how implements those ideas into real business environment.</p>

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