Thesis advisor: Lucas Coffman / This thesis explores the importance of semantic (specific-containing) information in learning as the amount of easily recognizable information increases. This study emulates the advertising industry, applying relevance to its findings. Through a randomized experiment, I find significant evidence that the increased frequency of new brands harms the memory of easily identifiable brands. I also find evidence that suggests that semantically presented new brands are more often remembered than episodically (story-based) presented new brands. Additionally, I observed directional but insignificant results suggesting that the effectiveness of semantic vs. episodic information on the identification of new brands is greatest as the frequency of easily identifiable brands increases and the quantity of semantically presented brands decreases. Despite the benefit that presenting information semantically has on remembering new brands, my findings suggest that people do not retain the specifics within semantically presented impressions. / Thesis (BA) — Boston College, 2024. / Submitted to: Boston College. Morrissey School of Arts and Sciences. / Discipline: Economics. / Discipline: Departmental Honors.

This thesis deals with questions of so called associative anaphora, which represents one of means of textual references. Firstly, the term is generally delimitated after a study of specialized literature. Then, the analysis is demonstrated at the French version of the novel by Milan Kundera called "La Plaisanterie" and the sequences found in this book are commented and classified on the basis of given criteria into several subcategories. The emphasis is put on semantic relations between coreferential segments and possible influence of using of determiners on functioning of these relations. In addition, the work aims to focus whether the associative link and lexical stereotypes are connected. The final task of this work is the comparison with Czech original and there is demonstrated by a summary what language means are used in Czech language to express such anaphoric links.