This diploma project deals with how a family with mental handicapped child perceives the social environment and the stand of experts on themselves. The work includes basic concepts relating to the issues examined here. The thesis also mentions the importance of ethical codes of expert professions such as doctors, social workers and educators. The way how the doctors should communicate with the parents of handicapped child and how to advise the parents of inconvenient diagnosis. The thesis also deals with how the families put up with diagnosis of their child in different stages. Theoretical chapter explains how the family could be threatened by the social exclusion. The research section describes the data collection, witch was realized by interviews the families of handicapped children. The analysis of responses to predetermined research questions follows the methodology of data collection. Final results are summarized in tables.

The thesis addresses ethical aspects of upbringing and educating persons with autism spectrum disorders, focusing particularly on integrating them in a normal school. In the theoretical part the terms related to ASD issues are defined and specific behavior and expressions of children with autism and Asperger?s syndrome are described. This thesis is dedicated particularly to these individuals and to their integration to a normal school. Therefore this part of the thesis deals with the field of education and upbringing of these persons and it describes the educational principles, methods and strategies that are being used in this field. The thesis concentrates on ethical aspects of leading persons with autism spectrum disorder and therefore the theoretical part deals also with ethical aspects of education and upbringing and defines terms related to ethics. There are two case studies in the practical part of the thesis that show the problems and ethical dilemmas related to integrating pupils with ASD into a regular high school from the point of view of a teaching assistant. The thesis emphasizes the need for ethical education and ethical code in the education system that would guarantee that persons with ASD are led not only professionally, but also ethically.

The thesis debates the issue of mass communication and one of its important parts - advertisment. It is focusing on advertisment aimed at children, describes the means and sources of its regulation - be it legal or self-regulation. It explains the workings of the Committee for advertisment and compares the legal regulation and self-regulation in Slovakia and Germany. The thesis is pointing at the need of regulation of unethical advertisments which is abusing its influence on the child consumers. It is also stressing the need of teaching children media literacy which should be the children's first line of defence against the influence of advertisment.

In this diploma thesis the conception of moral responsibility and the conception of conscience which are registered in the Ethical code of social workers in the Czech Republic are mapped, analysed and critically reflected. All these is done with regard to a social worker with an aim to find out what value the moral responsibility and conscience in the code of a social worker has and to see what role in pursuance of his/her performance these concepts play. The moral responsibility of a social worker in the Ethical code is not described properly. The responsibility is mentioned there all together seven times, however, in an undefined sometimes even in a misleading way. In most cases it is impossible to decide what is a social worker responsible for and who to. To be able to identify mutual relations within required responsibility the social worker must integrate his/her conscience which is a primary principle of responsibility. Nevertheless, the conscience is not mentioned in the Ethical code at all, therefore it would be appropriate to incorporate it to it.

The final thesis is focused on problematic question of social services quality inspection. First part of the thesis aids on conception of quality in context of social services. This part also describes development of social services and their practical use in law system of Czech Republic. We can also find description of inspection methods and their system. Third charter is mainly focused on dimension of inspector's ethic codex. It is aiming on systems of values, professional ethics, ethic codex and education of inspectors. Last and main chapter is trying to explain problematic areas in actual and real conditions of inspection process. Chapter contains suggestions with several solutions. Thesis uses and combines all collected data from verified sources, specialists external inspectors.

This diploma thesis with name "Social Poster as a Communication Tool" deals in the content with social advertisings and theirs potential use as a communication tool. The theoretical part deals with graphic design and especially the role of poster as a visual communication medium of advertising. Furthermore, the theoretical part outlines the historical development of advertising and lists the characteristic feature of social advertising, which defines in relation to commercial advertising. It outlines the historical development, refers about the legal and ethical problems of definition and raises questions about its impact and effectiveness in society. Furthermore, the theoretical part contains a list of characteristics of social advertising. It outlines an issues of legal and ethical definition and raises questions about its impact and effectiveness in society. The practical part of this work incorporates the creation own set of six social posters. Set of posters is quite focused on issues specific to the target group. In this context, the work is based on pedagogical and psychological knowledges peculiar to the target group. The assumption is further possible use posters as educational material in the second class students primary schools. On the basis of this materiál it is possible stimulate to discussion on the whole range of social issues. With this is suggested space for communication, asking questions and seeking answers.Part of this work is illustrated appendix, on which is referred to throughout the text. This section is also a record of the creative process and the resulting file of social posters and their possible variations.

The aim of this diploma work is to assess how important role play ethic, motivation and stimulation in the selected company, find their mutual relations and assess their quality. To establish whether ethic, motivation and stimulation really create an important part of the business strategy. The survey was carried out in a private enterprise which focuses on projection, engineering and assembly activities. The survey shows that ethic plays an unsubstitutable role and to a certain extent it impacts on the firm's prosperity. Therefore the employer should motivate and stimulate his employees and have a well-developed incentive program which would allow him to affect purposefully the whole team.

The thesis deals with a current issue of the relationship between pharmaceutical manufacturers and physicians. Its objective it to find out the influence pharmaceutical companies exercise on a physician decision making on providing health care, what influences physicians´ medication selection and whether there are differences in individual physicians´ specializations. Based on the findings of the research the thesis aims at creating suggestions of changes in legislation concerning the relationship between a physician and a pharmaceutical company and the establishment of new rules. The introductory theoretical part describes the role of a physician and pharmaceutical companies in the current health care system. In the practical part the method of qualitative research, characteristics of the research database and results of standardized interviews using direct quotations are presented. Discussion is focused on comparing the research results with the views of media articles and the own opinion of the thesis writer. In the conclusive part of the thesis existing rules are described and the writer recommends some measures which may lead to changes in public attitudes. Another issue, which goes beyond this thesis and could become a topic for further research, is also outlined. Based on the collected data, in the closing part of the work a hypothesis for a potential quantitative research is stated. The contribution of the thesis is based on the possibility of clarifying complicated relations between physicians and pharmaceutical manufacturers both for professional and general public.

The goal of this diploma is to discover, how employees percive ethics and morality as an component of human resources management. For my survey were selected three farming businesses and one institution of public administration. I have chosen these businesses because of their diverse specialization. I made a guestion form which was given to 96 employees. In the first part of this diploma work I summarized theoretical infotmation about ethics, morality and human resource management. In methodology, there is description of questionary method and dialogue which I used. In the next capitol I am descibing individual guestions. Each answer was put down into the graph. The results and discussion follow after the graph. Ethics and morality are not priotity in most of ours farming businesses. The top management staff must learn, that these important parts of human resource management are the key in their way to success. In the institution of public administration are ethics and morality part of human resource management for a long time. But there are still some problems in this dilemma. The ethics code is matter of course. But the top management should be more open to their employees and give them more respect and recognition.

The theoretical part of the dissertation is aimed at identifying and overcoming of dilemmas in social work. It deals with external and internal instruments that help to solve dilemmas, like ethical code, supervising and the personality of the worker. I discuss the starting points of work and the system of services in the drug field in the Czech Republic. The practical part contains an investigative probe focused on the perception of dilemmas in working experience in a facility dealing with lowthreshold services in the drug field. This part explores whether workers in this field feel the dilemma working with clients, how they overcome them and who or what can assist them during the process of overcoming these dilemmas. Furthermore, an investigative probe detects whether the dilemmas in the chosen facility are the same as the theoretically described dilemmas mentioned by L. Musil, a reputable expert in social work.