The goal of this diploma thesis, which is related to the nature, interconnections and differences of external and internal audit, is to bring interested persons closer to the reason for inception of external and internal audit and to define their position and importance in 21st century. Approximation of both audit's contents and going, with regard to their goals, is naturally also a part of work. A piece of work is particularly devoted to external and internal auditor's personality and thus to personal and professional demands for such profession. Not forgotten is the legal adaptation of both audits and it is explain, which audit is under more strict adaptation and why. In the thesis conclusion is located an external-internal auditor comparison summary, together with practical part with examples, that are helpful for better understanding risks of auditor profession and with such disciplines and why internal audit is confused with them.

I focus on the role of corporate culture and its impact on functioning of multinational companies in my diploma thesis. The first part is focused on theoretical definition of corporate culture, cultural dimensions and other terms related to the topic. Besides the classical theory, alternative approaches and theories connected with psychology and behavioral economics showing possible negative impacts of implemented corporate culture are described in the first part. Corporate culture of two companies, namely CSOB and a "Big4" representative, is described in the second part. The third part is purely practical and proves importance of corporate culture for job seekers.

This diploma thesis mainly deals with the ethical rules of advertisement. In the general part, the thesis contains the definiton of advertisement and ethics, description of self-regulation in the Czech Republic, relationship between ethical and legal regulation and also self-regulation in other states. The second part analyses the number of complaints and ads discussed by Arbitration Committee. The diploma thesis is concluded with the opinions of consumers on advertisement in general, situation of self-regulation in the Czech Republic and ethical principles in advertisement.

This master's thesis deals with Codes od Ethics and their role in relations among entrepreneurs. The aim is to provide a more comprehensive overview of business ethics and its application and use of code of ethics in practice. The theoretical part focuses on the definition of key terms, provides insight into the history of ethics and highlights the linkage between ethical and legal regulation. The thesis further describes the tools and methods of business ethics, another chapter is then devoted to ethical codes. The practical part of the thesis analyses code of ethics in a particular selected company.

This diploma thesis is dedicated to the effect of ethical/unethical behaviour of bus companies on the final consumer's decision. The work is composed of two sections. The theoretical part is dedicated to the basic characteristics of ethics, its segmentation, and historical development. The practical section describes an analysis of the four largest bus companies. According to a realized marketing study, criteria are presented based on which customers select bus transportation services and what their opinion is of ethics in business. Finally, the results of the marketing study are presented and on the basis of these results, suggestions are made on establishing penalties in the case of unethical business management.

This thesis describes the hospital information system (HIS) CLINICOM, focusing on the department of radiology. It analyses the problems linked with Internet transport of patient image documentation and it provides instructions how to create remote access interface on the department of radiology. It gives also a detailed guide describing installation and components configuration of HIS CLINICOM.

This master´s thesis deals with an actual theme, which is the business ethics and the corporate social responsibility. It includes view of main concepts. Then is documented situation in GEOtest Brno Company and realized the social audit. Results of the questionnaire research are analysed and completed by concept of introduction.

This master’s thesis analysis problems, which are related to ethical aspects of doing business in particular company. The basic for this work is the evaluation of an ethical and social environment analysis. On the basic of this analysis is proposed further recommendation for the company and wording ethical code of the company, whose creating was the main content this master’s thesis.

This diploma work deals with an actual theme which is the ethic in business and the social audit. It includes a view of the main concepts, beyond there is documented the situation in the firm. There is realized the social audit based on the acquired information and is suggested a Code of the Ethics.

The Thesis is devided in two parts, the theoretical and the practical part. The first one treats of the theoretical hypothesis of a business ethic issue. The second part is concentrated on analyzing the currently statement of the business ethic in the company Precheza a.s. conducted by questionnaire in the staff area.The sense of questioning is to find out the employe´s attitudes to the business ethic situation.The essential part of the practical work represent some items for enforcing the Precheza´s business ethic and for making better the currently statement.