Quality is a significant factor influencing the consumer behaviour. This is the reason why researches of theoretical and practical aspects of quality management are important nowadays. The object of this work is „Eurovia Lietuva“ the Lithuanian and French joint venture. As a consequence, the purpose of this work is to evaluate the possibilities of implementing quality management system in „Eurovia Lietuva“ company. The tasks of this paper have supposed the relevant structure of this work: initially, the reader is primed about the essence of quality; after that the thepretical aspects of managing quality are evaluated; moreover, the potentiallity of implementing ISO standart in „Eurovia Lietuva“ company are measured and the project for realizing this process is framed . The analysis of scientifical literature lets to make a statement that primary attitudes, principles and measures frame the methodological background for the complex of quality development, which can be purposefully adapted for seeking to gain a competetive advantage. Seeking to confirm scientifical decisions, a survey was accomplished. This survey has presented that the implementation of wuality standart would be useful for organization; it‘ expediency was confirmed by 90 percent of repondents. Various scientifical literature, statistical information and sociological researches in english, german and lithuanian, was used for preparing this paper.