The aim of this study is to investigate the significance of site for the Umeå University students’ environmentally friendly behavior, by studying their environmental awareness, social norms and whether they use compensatory beliefs at home or during their vacation.   The result of this study shows that the majority of the students are considered highly environmentally conscious as they show high awareness about the global environmental issues of climate change as well as the negative effects of carbon dioxide from transports and the usage of plastic products. Only a minority of the students showed a significant value of the usage of compensatory beliefs during their vacation, these students also showed a lower environmentally issue awareness.    The social norm among the student’s family and friends shows an acceptance and usage of plastic products and transports as car in their everyday life and flights and plastic products during the holidays. Even though the study presents that the students are environmentally conscious, the results also presents that they travel on holidays a couple of times per year and doing so most frequently with the usage of flights.