This diploma thesis "The Art Journal Ateliér from its foundation to the present" goes into the semimonthly art-oriented Ateliér magazine being issued from 1988 to December 2015. The work looks about historical context of period 1980 and 1990 until the first decade of the new millennium. The thesis, in detail, is focused on Ateliér magazine publishing in years 1988, 1989, 1990, 1992, 2000 and 2008. The most detailed there are analyzed years 2012 and 2015, the crucial years, in light of magazine financial crisis. In 2010 the magazine got into financial trouble that culminated at at the end of 2015, the time the periodical had made a request for liquidation. 1. January 2016 the magazine entered into liquidation. In all surveyed years the attention is focused on the editorial staff, the graphic design and the semimonthly Ateliér magazine content. The most detailed is the magazine analyzed in 2012 and 2015 by using the analyses of all authorial texts there, there will be presented story writers contents from among the editorial staff and externals who had participated in both editions. An attention is paied to those authors writting in the periodicals,on how many there were in total and on how many times they wrote in the magazine in one year. The second analysis aimes only on copyright reviews of...

The aim of this diploma thesis is to analyse the influence of corporate culture to the chosen personal activities within the international company. The first part is related to the theoretical definition of two important personal activities as hiring and adaptation of employees. In the second part, there is a definition of a culture, national culture and especially the corporate culture. The third part presents the chosen international company, defines the elements of its corporate culture and the tools how to strengthen and broaden its culture. The following part describes the process of the hiring, orientation and adaptation in the company with the results of employees satisfaction with these processes. In the final part there are mentioned the results of individual interviews relating to the influence of the corporate culture to the adaptation of employees. There are presented the proposals how to increase the efficiency of the above-mentioned processes so that they are in accordance to the defined corporate culture.

Culture is an important business element which can make the difference between success and failure for businesses that will expand abroad. The differences between two cultures do not have to vary to a large extent, but they still have to be considered. Hence knowledge about culture plays an important role in a company's decision making process. This master thesis is focused on selected aspects of cultural differences and their influence on the international marketing mix. The first part of the thesis contains a theoretical overview of culture and some of the main research which has been done through history: Hofstede and Trompenaars. Further on theory about Philip Kotlers' four P's are discussed, as well as how the culture elements influence the international marketing mix. The practical part consists of a case study of the international marketing mix Häagen-Dazs uses on the Chinese market. It starts with general knowledge about Häagen-Dazs, their products and their strategy in the United States. Then it continues with basic information about China, Chinas' history and culture which is relevant to understand the changes Häagen-Dazs have made on their marketing mix used in China. Further analyses of Häagen-Dazs' marketing mix on the Chinese market is discussed. The emphasis is put on the elements which are adapted to the Chinese culture and why these changes were made. The practical part also includes Hofstede's analyses about China and sees if these analyses are applicable on the marketing mix that Häagen-Dazs use. As a closure of the practical part further recommendations for Häagen-Dazs' in China have been conducted with emphasis on adaption to the Chinese culture.

Voluntary participation of citizens in formal organizations is considered an important indicator of an efficient civic society. It is also one of the assumptions of functional democratic regime. In this diploma thesis, I explain the differences between countries in civic involvement with general characteristics of national cultures. These characteristics were clearly described and defined by Geert Hofstede. I use his dimensions in this paper. The paper should contribute to understanding the motivations for engaging in formal organizations. As it proves that commitment is significantly related to the culture of the nation (especially to the cultural dimension Uncertainty Avoidance), it is clear that the change in the activity of citizens can be very slow and the differences between nations are likely to remain.

The goal of this thesis is to identify cultural standards of Norway from the Czech point of view. These standards are defined both on the basis of my own experience with this culture and thanks interviews with those who have stayed in Norway for a longer time. The cultural standards show clearly the essential differences of Norwegian and Czech culture. The thesis also includes advice and recommendations for effective communication with the Norwegians. This thesis could thus serve mainly to everyone who intends to communicate or cooperate with Norwegian business partners. The theoretical part contains the processes of social interaction and intercultural communication and also the concepts of cultural standards and dimensions.

This graduation thesis deals with the analysis of corporate culture Enaspol. In the theoretical part are included basic knowledge of corporate culture. In the introduction is the concept of culture and corporate culture. Next, there is a basic change types and typology of corporate culture. The Enaspol company has been introduced in the empirical part. The aim of the thesis was an analysis of corporate culture, especially the second level of "social norms and standards of conduct. The work deals mainly with problems of labor discipline, work ethic, the existence and importance of social norms in the organization, employees' access to education and their overall satisfaction. Result of this work is proposing measures and changes to management, which should lead to improved corporate culture Enaspol.

This master thesis focuses on Czech Radio and its role in the support of culture. Culture has been carefully covered by the broadcasting of Czech Radio since its very foundation. The thesis provides a thorough overview of various activities that Czech Radio has been organising in this area in the programme offer of its stations, its marketing and PR activities and the organisation of cultural events as such. Based on the working experience at the Communications and External Relations Division of Czech Radio, this thesis presents a handbook for both the specialised public and potential partners and helps them understand the whole environment prior to the actual submission of their request for cooperation. This is valid for both the media cooperation and media partnership as well as the consequential possibilities and steps arising from the acceptance of the request.

This thesis analyzes the different VAT measures applied to non-profit orchestras and orchestras established as business. The analysis is based on the comparison of the rules of the Czech VAT legislation for both types of orchestras and their simulation on the example of a fictional orchestra. However, the simulation is based on data from one of domestic professional non-profit orchestra. The analysis shows that the exemption of cultural services can be unfavorable for large non-profit orchestras carrying out a diverse range of activities. The consequences following the application of different VAT measures are stated in the last part of the thesis.

The thesis investigates the motivation structure of cinemagoers and theatregoers. Its theoretical part examines the concepts of motivation and culture. Its marketing research part consists of a questionnaire inquiry, which forms the core of the analytical part of the thesis. The objective of the paper is to determine the key factors motivating people to pay a visit to a theatre or a cinema. The practical part of the thesis consists of the questionnaire development, distribution and processing, with an emphasis on the practical application of the acquired data by the relevant cultural entities.

This dissertation is focused on changes in burial culture in the modern and post-modern era resulting from the introduction of cremation as a new part of burial practices in Western countries. Its aim is to analyze changes in burial culture in the context of social and political developments and through their physical effects on the landscape. In order to evaluate contemporary burial culture in the Western world, the main cause of changes in burial culture was first separately analyzed as a phenomenon that appeared (the conditions for the origins of cremation) and expanded in geographical space (the circumstances under which cremation was adapted in Western countries). The diffusion of innovations theory is used, which is capable of describing and interpreting the process of introducing cremation in its modern form. In the second phase of research, specific manifestations of changes in burial culture caused by the introduction of cremation are examined based on case studies conducted in the field. In the following part of the dissertation findings are generalized, and how the perception and function of cemeteries have changed due to the influence of changes in burial culture and how the significance of the concept of the deathscape - landscapes and places whose appearance and relationships are...