Denna uppsats behandlar den debatt som funnits i efterkrigstidens Laholm kring att bebygga Köpingelandet eller ej. Laholm är bebyggt på Lagans sydsida, nordsidan är fri från bebyggelse. Det finns de som anser att nordsidan bör bebyggas och de som anser att den bör hållas fri från sådan. Syftet är att följa debatten genom aktörerna i frågan samt deras argument och motiv. Det material som undersökts är kommunprotokoll, skrivelser samt översiktsplaner. Även tidningar och Internet har använts. I analysdelen har Sverker Oredssons argumentationsteori använts. En slutsats är att frågan delar folk. Det finns flera argument som stödjer respektive ståndpunkt.

AbstractCourse: 4FE02E, Graduation WorkLinnaeus University, School of Business and Economics, June, 3, 2013.Level: MasterAuthors: Elizabeth Atem TabetandoSupervisor: DR Anders PehrssonExaminer: DR Sarah PhilipsonTitle: Micro Environmental Factors’ Influence on the International Marketing Strategy of Swedish Companies in Norway.Background: Author is interested in studying how micro environmental factors affect international marketing strategy of Swedish companies in Norway.Purpose: The purpose of the study is to investigate customers’ and competitors’ influence on value adding activities of Swedish companies in Norway.Research questions: RQ: What influence do customers and competitors play in value-adding activity of a firm in a foreign market?Research Method: Empirical findings through live and internet-based interviews with top managers of three companies.Findings: The findings contribute to the understanding of theoretical principles that explained how firms face more intense customer service and competitors’ pressures than before. The organization’s response can have the potential either to restore customer satisfaction and reinforce loyalty in order to compete successfully or inflict more lasting damage on the organization’s image. It shows that customers always evaluate service encounters’ outcome, procedure, and interaction. This provides managers with useful information on how important these complexities are for value-adding in foreign markets.Conclusion: A firm’s cooperation with customers in product, production operations and customer services has a positive influence on product development, product quality and growth of the business. A firm that response to competitors’ has a competitive advantage. / <p>no</p> / .