Recent language policy and planning research reveals how policy-makers endorse the interests of dominant social groups, marginalise minority languages and perpetuate systems of sociolinguistic inequality. In the Castilian-dominated Galician linguistic landscape, this study examines the rise of grassroots level actors or agents (i.e. parents, family members, and other speakers of minority Galician) who play a significant role in interpreting and implementing language policy on the ground. The primary focus of this study is to investigate the impact of top-down language policies inside home domain, it looks at how the individual linguistic practices and ideologies of Galician parents act as visible and/or invisible language planning measures influencing their children’s language learning. However, these individual linguistic ideologies and language management decisions are difficult to detect because they are implicit, subtle, informal, and often hidden from the public eye, and therefore, frequently overlooked by language policy researchers and policy makers. Drawing from multiple ethnographic research methods including observations, in-depth fieldwork interviews, focus group discussions and family language audits with thirty-two Galician parents, this study attempts to ascertain whether these parents can restore intergenerational transmission of Galician and if their grassroots level interrogation of the dominant discourse could lead to bottom-up language policies.

This diploma thesis deals with an interconnection of language control in a service-oriented company and its performance. The main aim of the thesis is to demonstrate the positive effect of language management on the corporate performance.

This thesis is devoted to the language management of Russian-speaking university students and graduates in the socioeconomic context of the Czech Republic. The first, theoretical section, is based on the results of previous studies as well as statistical data. It delimits the concepts of language management and Language Management Theory describes the types of language management, and explains its processual character. The second, empirical section of the thesis, is devoted to a qualitative research study based on semi-structured interviews with 10 speakers of Russian as a first or second language who were studying or who had studies at universities in the Czech Republic. The aim of the research was to gain up-to-date information on respondents' subjective understanding of their position on the Czech labor market. The results reveal connections between language, communicative and socio- cultural (including socio-economic) management thus connect issues of language competence and linguistic repertoires and the socio-economic position of Russian-speaking university students and graduates in the Czech Republic.

This thesis deals with nowadays current issues: the communication of bicultural partnerships. The subject of investigation is primarily a process of communication, more precisely communication problems and causes of conflicts that may arise between partners with different backgrounds and native language. The basic question is what can cause these problems and what strategies the communication participants use to solve and avoid such problems. The theoretical basis of the thesis presents the Theory of Language Management. In the empirical part the obtained data is analyzed using both methods of quantitative form (questionnaire) and qualitative methods (research diary, participant observation and finally an interview).

Language landscape or linguistic landscape studies are a relatively new field of research within language sociology that has a specific interest in the public space (Shohamy, 2006:128). Linguistic landscape studies analyzes the use of language in the public and/or institutional sphere~ to determine the (instrumental or symbolical) value represented by the graphic representation of language, taking into account the relevant language policy (see also Gorter, 2007:5; Curtin, 2007:11). The goal of this research is to test and empirically apply the theory of the developing international and national linguistic landscape research paradigm on the multilingual South African higher education landscape. The design for this research consists of a theoretical and an empirical component. The aforementioned entails a thorough investigation of linguistic landscape studies and its development over the past couple of years. The empirical component is done in three phases. Phase 1 involves an in-depth investigation regarding nine of the 12 South African universities whose language policies are available in the public domain. During Phase 2, these universities are visited and structured interviews are held with the language committee/language manager to determine what the situation is regarding policy and practice in the language landscape domain. In Phase 3, the data from the previous two phases is assessed and interpreted to make recommendations to South African universities as to how to overcome the possible mismatch. This research found that the visibility of multilingualism in the South African higher education landscape is relatively low due to a mismatch between policy and practice. However, the mismatch is not caused by universities' lack of commitment to multilingualism. Deep-set causes, i.e. the processes involved with language planning, the lack of detailed language plans, and so forth, lead to this mismatch and the lack of visibility of multilingualism at South African universities. / Thesis (M.A. (Afrikaans and Dutch))--North-West University, Potchefstroom Campus, 2009.

Language landscape or linguistic landscape studies are a relatively new field of research within language sociology that has a specific interest in the public space (Shohamy, 2006:128). Linguistic landscape studies analyzes the use of language in the public and/or institutional sphere~ to determine the (instrumental or symbolical) value represented by the graphic representation of language, taking into account the relevant language policy (see also Gorter, 2007:5; Curtin, 2007:11). The goal of this research is to test and empirically apply the theory of the developing international and national linguistic landscape research paradigm on the multilingual South African higher education landscape. The design for this research consists of a theoretical and an empirical component. The aforementioned entails a thorough investigation of linguistic landscape studies and its development over the past couple of years. The empirical component is done in three phases. Phase 1 involves an in-depth investigation regarding nine of the 12 South African universities whose language policies are available in the public domain. During Phase 2, these universities are visited and structured interviews are held with the language committee/language manager to determine what the situation is regarding policy and practice in the language landscape domain. In Phase 3, the data from the previous two phases is assessed and interpreted to make recommendations to South African universities as to how to overcome the possible mismatch. This research found that the visibility of multilingualism in the South African higher education landscape is relatively low due to a mismatch between policy and practice. However, the mismatch is not caused by universities' lack of commitment to multilingualism. Deep-set causes, i.e. the processes involved with language planning, the lack of detailed language plans, and so forth, lead to this mismatch and the lack of visibility of multilingualism at South African universities. / Thesis (M.A. (Afrikaans and Dutch))--North-West University, Potchefstroom Campus, 2009.

The presented thesis studies the language management of six historical objects currently maintained by the National Heritage Institute (NHI). With each, several different aspects were studied. Firstly, the aspect of organized language management, particularly the use of language when communicating with visitors, presenting the object publicly and organizing tours. The linguistic landscape analysis focused primarily on the visitor information system of each of the heritage objects. This provided crucial data for the study of the spatial use and distribution of languages. Furthermore, the matter of language ideologies and their influence on the language hierarchies was addressed. The last, aspect to be scrutinized, was the organizational structure of the NHI, particularly the levels responsible for language-related decisions. The thesis aims to describe the workings of such heritage sites from the aforementioned viewpoints, thus illustrating the language management process in the tourist industry.

Language management of Nahuatl in Mexico This thesis describes the current status of Nahuatl language, and disccus its functioning and position within the institutional structures of Mexican society, as well as language community in the municipality of Chicontepec in northeastern Mexico. Nahuatl is one of the best-known indigenous languages with wider distribution across the Mexico and according to the latest census, there are one and half million speakers of the language. The aim of this paper is to present the key moments of the relationship between Spanish and Nahuatl. The paper analyzes how to manage the problems associated with the language problems associated with Nahuatl and other indigenous languages from the second half of the twenty century to the present. On the basis of empirical data describes in detail the use of Nahuatl and the transmission within the selected families and communities in the bilingual Chicontepec. In four communities discussed the linguistic behavior of the population with emphasis on intergenerational language transmission. The Nahua community have experienced over the past 30 years, the linguistic dynamic changes that result in different language skills in different generations, genders and social groups. One of the main conclusions is that the administration of Nahuatl...

This master thesis analyzes the question, how norm authority constitutes itself in the context of school education. It is based on firsthand data from several adio- and audiovisual recordings of classes in two German schools (trade school and high school). The project provides a description of the mechanism by which the teacher establishes himself as the norm-authority and how he is able to assert this authority towards the student, the norm subject. At the same time, the reaction of the norm subjects towards the intervention of the norm authority into their language production is analyzed. Theoretically, the essay is embedded in the social force field of a standard-variety ("soziales Kräftefeld einer Standardvarietät") by Ulrich Ammon and the language management theory. By following the steps of the language management process, the handling of the language norm is described and an analysis is made of how language norms are actively adopted into the learning process. The analysis and evaluation of the class recordings underline the dynamic character of language norms and show the procedural nature of norm formation and their adoption. Key Words: norm, variety, social force field, language management, macro and micro level, norm authority, norm subject

This sociolinguistic study deals with the impact of English on language policy and planning in Sweden. The analysis is based on the principles of the language management theory. The first part is devoted to the discourse of relations between Swedish and other languages in the country, mostly dealing with Swedish as an endangered language due to the extensive use of English causing domain loss. The recently adopted language law is presented as a reaction to this development, giving an official status to Swedish as the main language of the country. According to this, it should be possible to use Swedish within all domains of language use. The problems of domain loss and the risk of diglossia are demonstrated on the example of the domains of higher education and science in the second part. The principles of the Language law are confronted with the need of increased use of English and the strategy of parallel language use suggested as a possible solution. A very valuable source of information for the analysis also are two interviews with the members of the Swedish language council, the institution responsible for implementation of the Language law as well as for observation of the general language situation. Keywords: Swedish, language policy and planning, language management, domain loss, parallel...