<p>We have studied the tourism industry for three years, and we were interested in finding a different subject to conclude our studies. Language Tourism, a fairly small but upcoming niche in tourism, and one in which we have some experience, promised to be an interesting dissertation subject. In Europe there are three countries where English is a mother tongue – the United Kingdom, Ireland and Malta. The dissertation focuses on Malta.</p><p>Malta is a small island state in the Mediterranean Sea, south of Sicily. The island state has three islands, Malta, Gozo and Comino, and together they enjoy a huge number of tourists, particularly in the summer months when the warm climate makes a good sun and sea destination. The summer season is officially June to August, so there is a problem concerning what to do when the last tourist leaves the island after their summer holiday. The tourism industry has a huge impact on the country and sustains around 30 per cent of the country´s total GDP (Gross Domestic Product). Malta has been promoted for a long time as a sea-side destination, and the Maltese Government Tourist Board traditionally promoted the island for sun, sea and sand, and popular culture.</p><p>Back in the 1980s Malta had an established reputation. The Maltese Government now wanted to attract a different type of tourist, the ‘quality tourist’. The type of tourist they wanted to attract would also visit the island during the shoulder months. They were talking about the cultural tourist.</p><p>The importance of good cooperation between the language schools and the Malta Tourism Authority is a high priority if the development of steady all-year-round tourism is to be a possibility. Being an island state Malta is likely to suffer more from the issue of seasonality, as islands in general tend to be affected more than inland and coastal destinations. However, Malta's climate is a major pulling factor.</p><p>Language tourism has grown on the island since the 1960´s; today there are between 40 and 50 schools registered on the island. There are three important factors contributing to a language trip: courses, teachers and the leisure programme. Even though Malta is facing competition from nearby destinations in the Mediterranean, it is on its own in this niche market and able to offer students a warm, friendly welcome with a combination of a unique experience and learning.</p>

We have studied the tourism industry for three years, and we were interested in finding a different subject to conclude our studies. Language Tourism, a fairly small but upcoming niche in tourism, and one in which we have some experience, promised to be an interesting dissertation subject. In Europe there are three countries where English is a mother tongue – the United Kingdom, Ireland and Malta. The dissertation focuses on Malta. Malta is a small island state in the Mediterranean Sea, south of Sicily. The island state has three islands, Malta, Gozo and Comino, and together they enjoy a huge number of tourists, particularly in the summer months when the warm climate makes a good sun and sea destination. The summer season is officially June to August, so there is a problem concerning what to do when the last tourist leaves the island after their summer holiday. The tourism industry has a huge impact on the country and sustains around 30 per cent of the country´s total GDP (Gross Domestic Product). Malta has been promoted for a long time as a sea-side destination, and the Maltese Government Tourist Board traditionally promoted the island for sun, sea and sand, and popular culture. Back in the 1980s Malta had an established reputation. The Maltese Government now wanted to attract a different type of tourist, the ‘quality tourist’. The type of tourist they wanted to attract would also visit the island during the shoulder months. They were talking about the cultural tourist. The importance of good cooperation between the language schools and the Malta Tourism Authority is a high priority if the development of steady all-year-round tourism is to be a possibility. Being an island state Malta is likely to suffer more from the issue of seasonality, as islands in general tend to be affected more than inland and coastal destinations. However, Malta's climate is a major pulling factor. Language tourism has grown on the island since the 1960´s; today there are between 40 and 50 schools registered on the island. There are three important factors contributing to a language trip: courses, teachers and the leisure programme. Even though Malta is facing competition from nearby destinations in the Mediterranean, it is on its own in this niche market and able to offer students a warm, friendly welcome with a combination of a unique experience and learning.

Magazine Časopis turistů was an association periodical of the Czech Tourist Club (KČT) - the greatest Czech tourist association in Austria-Hungary, which was established by Czech defence organizations - National Unions. By their activity in the Kingdom of Bohemia, they wanted to support Czech minorities in mixed Czech - German areas. Magazine Časopis turistů was first published in 1889; half a year after the organization was founded. This monthly magazine used to bring touristic articles and information for members of the association concerning the area of travelling, other similar associations, actions within the organization, traveller's literature, world exhibitions, etc. Editorial staff cared about quality and variety of the texts that were often written by the members themselves. Sometimes they cooperated with leading Czech writers and travellers too. Content of the issue was oriented to support Czech tourism and it encouraged the readers to courage and self-confidence to assert themselves in mixed areas as Czech tourists. It praised Czech countryside and history. The magazine reacted to some assaults against Czechs and the Club, supported Czech entrepreneurs by advertising, was attentive to development of Czech language and helped the charity oriented to support Czech minorities. Although the Club was...

En el presente estudio se definen los beneficios sociales, culturales y económicos relacionados al turismo idiomático en base a diferentes referencias teóricas. Se analiza este nuevo subsegmento del turismo cultural con la finalidad de contrarrestar la problemática encontrada sobre las diferencias encontradas en uno de los recursos culturales intangibles más importantes a nivel internacional: las lenguas. Asimismo, se toma como referente al turismo idiomático, el cual ha contribuido con el desarrollo de lenguas predominantes en algunos países. Por ello, se busca que estos beneficios también sean aprovechados en lenguas minoritarias para fortalecer la identidad y reafirmar el valor cultural de una lengua en los diversos países. Ante ello, el estudio plantea brindar información teórica, la cual respalde el potencial que tendría el turismo idiomático en la actividad turística y resaltar los beneficios encontrados en destinos internacionales. Por último, se dan a conocer seis hallazgos que sustentan la importancia de mantener un estudio continuo sobre el aprendizaje de lenguas, ya que este tipo de turismo promueve estancias prolongadas en un destino y ayuda a contrarrestar la baja estacionalidad. / This study defines the social, cultural, and economic benefits related to language tourism based on different theoretical references. This new subsegment of cultural tourism is analyzed in order to counteract the problems found on the differences found in one of the most important intangible cultural resources at an international level: languages. Likewise, it is taken as a reference to language tourism, which has contributed to the development of predominant languages in some countries. For this reason, the aim of this study is to ensure that these benefits are also exploited in minority languages to strengthen the identity and reaffirm the cultural value of a language in different countries. Therefore, the study proposes to provide theoretical information, which supports the potential that language tourism would have in the tourism activity and highlight the benefits found in international destinations. Finally, six findings are presented that support the importance of maintaining a continuous study on language learning, as this type of tourism promotes long stays in a destination and helps counteract low seasonality. / Trabajo de investigación