Global ETD Search

1	Children food advertising in English and in Spanish : does language create different appetites? Rivera, Sandra Carolina 13 July 2011 (has links) This report observes food commercials within children programming on English and Spanish television networks (cable channels and broadcast channels). With advertisements greatly influencing food consumption, this repost was based on the assumption that Spanish advertisements tailored to Hispanics differed from English advertisements in frequency and content. If so, could this be a contributing factor as to why Hispanic children tend to be more overweight compared to their general market? Through observation, analysis and reviewing past studies, this report established that there is a difference of frequency and content within food commercials aired on the two television categories. However, the difference was unexpected. In reality, Spanish channels air more PSAs and fewer food commercials compared to English networks. Besides the different frequency of food advertisements on these channels, the intended audiences also differed within Spanish and English television. / text Spanish language English language Television commercials Advertising and children Spanish language cable television Hispanic children
2	O Duplo Aspecto das EmoÃÃes na Campanha Televisiva Lula Presidente / The double aspect of the emotions in the broadcast campaign “Lula for President” Ricardo Rifane da Silva 10 October 2007 (has links) CoordenaÃÃo de AperfeiÃoamento de NÃvel Superior / Interpreta a campanha televisiva Lula Presidente, veiculada no HorÃrio Gratuito de Propaganda Eleitoral (HGPE) em 2002, delimitando a anÃlise sobre os momentos fortemente marcados pela presenÃa de emoÃÃes. Descreve alguns programas inteiros, assim como fragmentos de outros, buscando apreender os mecanismos de expressÃo de sentimentos. Confronta o corpus com o contexto histÃrico, relacionando as emoÃÃes presentes nos programas a estratÃgias eleitorais. Define dois modos estratÃgicos bÃsicos, que abrangem o material apreciado. Utiliza fundamentos teÃrico-metodolÃgicos da Antropologia da Performance, assim como noÃÃes de SemiÃtica. / This study interprets the broadcast campaign “Lula for President”, as shown on the Free Timetable for Electoral Propaganda in the year 2002, delimiting the analysis on the moments strongly marked by the presence of emotional contents. It describes some full programs as well some fragments of others, intending to seize the mechanisms of the expression of variable feelings. It compares the corpus with the historical context, relating the emotions inside the programs and electoral strategies. It defines two basic modes in strategy that comprehend the collected material. Utilizes theory and methodological resources of the Anthropology of Performances as well Semiotic notions. Linguagem televisiva ExpressÃo de emoÃÃes EstratÃgias eleitorais Antropologia da Performance SemiÃtica Jogos. Linguagem televisiva ExpressÃo de emoÃÃes EstratÃgias eleitorais Antropologia da Performance SemiÃtica Jogos. Free Timetable for Electoral Propaganda Language of Television Expression of Emotions Electoral Strategies Anthropology of Performance Semiotics Games. ANTROPOLOGIA

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