Under BeBe Brumík, which is in its category a strong growing brand, an innovation BeBe Brumík Breakfast focusing with its positioning on new consumption occasion was launched in 2011. The target of my work is to verify setting and perception of BeBe Brumík Breakfast's positioning after few months after launch and to give recommendations for product support and positioning in the future. The theoretical part is devoted to strategic and tactical brand management and applied marketing research. The practical part is devoted to the context in which the innovation was launched i.e. category, consumer and brand. I introduce the new product, its positioning and marketing mix. And in my own qualitative research I verify perception of positioning and setting of the marketing mix, which is also followed by my recommendations for further marketing support in 2012.

As of 2015, over 34% of emerging adults in the United States between 18 and 34-years-old were still living with their parents or guardians, and prior research has suggested this trend was steadily growing. The current study examined contextual factors, such as an individual's state of well-being during this transitional phase, to determine what, if any, variables may also be contributing to this issue. Both Adlerian theory and social exchange theory were used as the theoretical foundation to better understand how to mitigate this phenomenon. Amazon MTURK was used to recruit 336 participants who completed the survey. A series of MANOVAs and chi-square analyses were used to test for the relationship between the failure to launch phenomenon, wellness, and moderating effects of mentorship in this study. The results showed a significant, although weak, relationship between financial dependence and wellness factors of coping self (p = 0.034) and social self (p = 0.026). The presence of and frequency of contact with mentors significantly predicted successful launching (p = 0.001). Mentorship was not found to be related to wellness factors nor did it moderate the relationship between such factors and failure to launch. The findings implied mentorship was a potential mitigating factor to the failure to launch phenomenon. The positive implications include personal, familial, and societal growth for this population as they successfully transition to independent adulthood.

Aircraft-based space-launch platforms allow operational flexibility and offer the potential for significant propellant savings for small-to-medium orbital payloads. The NASA Armstrong Flight Research Center’s Towed Glider Air-Launch System (TGALS) is a small-scale flight research project investigating the feasibility for a remotely-piloted, towed, glider system to act as a versatile air launch platform for nano-scale satellites. Removing the crew from the launch vehicle means that the system does not have to be human rated, and offers a potential for considerable cost savings. Utah State University is developing a small throttled launch-assist system for the TGALS platform. This "stage zero" design allows the TGALS platform to achieve the required flight path angle for the launch point, a condition that the TGALS cannot achieve without external propulsion. Throttling is required in order to achieve and sustain the proper launch attitude without structurally overloading the airframe. The hybrid rocket system employs gaseous-oxygen and acrylonitrile butadiene styrene (ABS) as propellants. This thesis summarizes the development and testing campaign, and presents results from the clean-sheet design through ground-based static fire testing. Development of the closed-loop throttle control system is presented.

No description available.

In this work the conditions for which a (0,90,90,0,0,90)s BMI-carbon fiber laminate will initiate transverse microcracking are determined for the fabrication of a cryogenic fuel tank for use in a Reusable Launch Vehicle (RLV). This is accomplished using a quadratic interaction criterion failure analysis on the total stress state at possible launch conditions. There are three major sources of stress, that is, thermal residual stress, internal pressure stress, and applied load stress, that are evaluated at the launch stage to determine the total stress state. To assess the accuracy of the analysis the well known X-33 cryogenic fuel tank failure was analyzed as an example. The results of the X-33 example show that the analysis accurately portrays the failure of the X-33 and provides evidence that the analysis can be used to provide reliable conditions for the initiation of microcracking. The final result of this study is a range of launch conditions that can be used without the initiation of microcracking and a limiting range of conditions that cause complete microcracking throughout the laminate.

Abstract As a matter of fact, for those producers in medicine industry who runs multi-national business, have to promote two to three kinds of new medicine on the market enabling to maintain two-digit growth. However, the new products (medicine) be certified for marketing is not able to follow the step and progress what have been researched and developed. The ratio of success for the research and development of new medicine as well as the quantity of the marketing for new medicine eventually become the most critical factor of determination for marketing value of all major international medicine producers. This study will be preceded with discussion of reference document, collection of secondary information, and case study to describe the marketing strategy, that mainly focus on the analysis to the Rheumatoid Arthritis biological products and its relating information to further find out the ¡§Pattern of Successful Marketing for New Medicine¡¨. Moreover, it might sort out the key factor of successful marketing for many kinds of biological products for the Rheumatoid Arthritis. Eventually, the study is trying to propose the successful application of marketing for new medicine to maximize the opportunity of success and potentiality. There are some key factors like planning and preparation for successful marketing of new medicine, which normally covers the complex of multi-professional filed. The combination of marketing is the tool to achieve the target market. These tools are divided into four classifications, named as ¡§Marketing 4 P¡¨: They are respectively Product, Price, Place and Promotion. This study adopts 4 P of Promotion Management of Marketing to discuss the strategy of new medicine marketing and investigate the deployment of marketing strategy in Taiwanese medicine marketing. The study indicates the discussion of For 4 P can provide marketing personnel with a clear direction, to map out the thinking mode of complete strategy for new medicine marketing in order to diminish the resistance of marketing, and facilitate the success of new medicine Launch. Key Words: New Medicine Launch, Marketing Strategy, Rheumatoid Arthritis, 4 P

Abstract Although developing a new drug produced with bio-technologies is a time-consuming and costly process, the patent of such kind of new products can only be protected for only few years. Therefore, the launch for new drug can not be made without thorough consideration of the market and its environment. Introducing a new medicament to the market needs considering various factors, such as its efficiency, side-effects, and safety. The introduction requires also the approval from relevant government authorities. The sales of a new drug depend on the purchase from hospitals, the prescription from doctors and the utilization from patients to complete the process. If one of these three elements is missing, the whole process will be broken up. Therefore, it is helpful to take the sales process and its model as a reference to define the strategy for launching a new drug to the local market. The model to introducing a new drug includes two sides of analysis ¡V external and internal analysis. The external analysis covers mainly areas such as studies of customers, market and competitors, it includes as well issues concerning regulatory and geography area division. The internal analysis is with focus on studies regarding efficiency, strategy alternatives, products and relevant technologies. Only after the analysis as such, the key factors for a successful marketing can be identified. Taking lessons learnt from products, the strategy can be defined accordingly and implemented. Today although the market for antidepressants is well developed, there are areas which remain unsatisfied by doctors and patients, inter alia, its low response and remission rate, the difficulty of a total recovery, and the high probability of relapse. Any new antidepressants, should it wish being the leading medicament in the market, the satisfaction from both users ¡V the medical doctors and the patients ¡V is a must. Secondly, the product must be introduced through all kind of relevant channels to reach out to actual and potential users (not necessarily those working in the hospitals and clinics). Last but not least, the society should remove any stigma on people suffering from depression and encourage them (and their relatives) to go for the treatment and complete the treatment for their own and the society¡¦s well-being. Finally, new drug launch model is a useful tool for developing marketing strategy. Market of antidepressant is a mature market. Nevertheless doctors and patients remain unsatisfied vis a vis certain aspects of the antidepressant. Any new antidepressant if it can meet the requirement, it certain has chance to enter niche market. Key word: new drug launch model, competitive benchmarking, strategy, depression, antidepressant

In this work the conditions for which a (0,90,90,0,0,90)s BMI-carbon fiber laminate will initiate transverse microcracking are determined for the fabrication of a cryogenic fuel tank for use in a Reusable Launch Vehicle (RLV). This is accomplished using a quadratic interaction criterion failure analysis on the total stress state at possible launch conditions. There are three major sources of stress, that is, thermal residual stress, internal pressure stress, and applied load stress, that are evaluated at the launch stage to determine the total stress state. To assess the accuracy of the analysis the well known X-33 cryogenic fuel tank failure was analyzed as an example. The results of the X-33 example show that the analysis accurately portrays the failure of the X-33 and provides evidence that the analysis can be used to provide reliable conditions for the initiation of microcracking. The final result of this study is a range of launch conditions that can be used without the initiation of microcracking and a limiting range of conditions that cause complete microcracking throughout the laminate.

In the Swedish Fast-moving consumer goods industry (FMCG), most suppliers sell their products through retailers. For a successful product-launch, retailer acceptance is essential. Up to ninety percent of all product-launches fail, thus retailers must choose wisely which products to accept. Failing product-launches cost large sums of money for both retailers and suppliers. A number of factors have been shown by previous research to affect the success of a productlaunch and retailer acceptance, but there are factors that have been previously ignored, such as inter-organizational relationships. The authors of this study have chosen to conduct a study regarding how retailer acceptance and relational factors affect the success of a product launch in the Swedish FMCG-industry. The focus of this study has been on the relationships of Swedish retailer ICA AB and three of its suppliers. ICA AB was chosen because it is the largest retailer on the Swedish market. This study shows that retailer acceptance is positively affected by mutual trust, commitment and the relationship itself between the supplier and the retailer. However, the importance of these factors varies depending on the size of supplier and type of product.

No description available.