Thesis (Ph. D.)--University of Washington, 2004. / Vita. Includes bibliographical references (p. 91-94).

With increasing globalisation of the world economy, there is growing interest in international business research among academics, business practitioners and public policy makers. As marketing is usually the first corporate function to internationalise, it occupies the centre-stage in the international strategy debate. The objective of this study is to understand the environmental and organisational factors that drive the desirable outcomes of learning, innovation and performance in multinational firms. By adapting the IO-based, resource-based and contingency theories, the study proposes the environment-conduct-outcome framework and a model of global marketing in MNCs. Using the structural equation modelling-based PLS methodology, the model is estimated with data from a global survey of marketing managers in MNC subsidiaries. The results show that the traditional international marketing strategy and organisational structure constructs of adaptation and autonomy do not have a significant direct effect on MNC performance. Instead, the effects are largely mediated by the networking, learning and innovation constructs that are included in the proposed model. The study also shows that, whereas collaborative decision making has a positive effect on interunit learning, subsidiary autonomy has a significant influence on innovativeness in MNC subsidiaries. Finally, it is found that marketing mix adaptation has an adverse impact on the performance of MNCs facing high global integration pressures but improves the performance of MNCs confronted with low global integration pressures. The findings have important implications for global marketing in MNCs. First, to enhance organisational learning and innovation and ultimately improve corporate performance, MNCs should simultaneously develop the potentially conflicting organisational attributes of collective decision-making among the subsidiaries and greater autonomy to the subsidiaries. Second, to tap local knowledge, MNCs should increasingly regard their country units as 'colleges' or 'seminaries' of learning rather than merely as 'subsidiaries' with secondary or subordinate roles. Finally, to improve MNC performance, the key requirement is to achieve a good fit between the global organisational structure, marketing strategy and business environment. Overall, the results provide partial support for the IO-based and resource-based views and strong support for the contingency perspective in international strategy.

Η φασματοσκοπία Raman είναι τεχνική ανελαστικής σκέδασης φωτός, ικανή να ανιχνεύει και να χαρακτηρίζει μόρια σε ποικιλία υδατικών διαλυμάτων. Σκοπός της εργασίας είναι η ανάπτυξη μιας μη επεμβατικής, μη καταστροφικής φασματοσκοπικής μεθόδου για την ανίχνευση και τον ποσοτικό προσδιορισμό τόσο φαρμακευτικών ουσιών (π.χ αντιβιοτικών) όσο και φυσιολογικών ουσιών (π.χ γλυκόζη) στο υδατοειδές υγρό οφθαλμού. Στο πλαίσιο της παρούσας εργασίας αναπτύχθηκε μια νέα γεωμετρική οπτική διάταξη για την καθοδήγηση της δέσμης του laser στον οφθαλμό, που προσαρμόζεται σε φασματοσκόπιο Raman με ανιχνευτή CCD, δίνει τη δυνατότητα επιλεκτικής συλλογής του σκεδαζόμενου φωτός, σαρώνοντας τον εμπρόσθιο θάλαμο, σε γεωμετρία σκέδασης 90 μοιρών. Τα πειράματα πραγματοποιήθηκαν (α) σε χοιρινούς οφθαλμούς in-vitro, max 24 ώρες μετά τη θανάτωση των ζώων και την αφαίρεση του βολβού, μετά την έγχυση στον εμπρόσθιο θάλαμο μορίων κεφταζιδίμης, αμφοτερισίνης Β και γλυκόζης και (β) σε μοντέλο πρόσθιου θαλάμου (AAC) σε συνδυασμό με κερατοειδή χιτώνα χοιρινών οφθαλμών μετά την έγχυση μορίων κεφταζιδίμης, αμφοτερισίνης, θειικής αμικασίνης και σιπροφλοξασίνης. Επιπλέον, χρησιμοποιήθηκε χημειομετρικός αλγόριθμος μερικών ελαχίστων τετραγώνων (PLS) για να προβλέψει τη συγκέντρωση των αντιβιοτικών στο μοντέλο του πρόσθιου θαλάμου. Με τον νεό αυτό σχεδιασμό αποφεύγεται η απευθείας έκθεση βασικών οφθαλμικών ιστών, όπως του φακού και του αμφιβληστροειδούς, στη δέσμη του laser, ενώ παράλληλα επιτυγχάνονται βέλτιστες συνθήκες συλλογής του σκεδαζόμενου φωτός βελτιώνοντας το λόγο σήματος/θορύβου των φασμάτων. Ανιχνεύτηκαν συγκεντρώσεις στην περιοχή της μέσης ανασταλτικής πυκνότητας για τα αντιβιοτικά τόσο στο υδατοειδές υγρό χοιρινών οφθαλμών όσο και στο μοντέλο του πρόσθιου θαλάμουֹ η γλυκόζη ανιχνεύτηκε σε συγκέντρωση κοντά στα παθολογικά επίπεδα των διαβητικών ασθενών. Με βάση και το σφάλμα RMS της ποσοτικής ανάλυσης PLS, προσδοκάται βάσιμα ότι η μέθοδος είναι δυνατό χρησιμοποιηθεί στον τομέα της οφθαλμολογίας για τη μελέτη της φαρμακοκινητικής καθώς και για την έγκαιρη διάγνωση ασθενειών (π.χ. σακχαρώδης διαβήτης). / Laser Raman spectroscopy is an inelastic light scattering technique able to characterize molecules in aqueous environments. The purpose of this work is to develop a non-contact and non-invasive spectroscopic method to identify and eventually quantify the presence of medicines (e.g. antibiotics) and physiological substances (e.g. glucose) in the aqueous humor of the eye. Α new laser light delivery probe has been developed and adapted to a Raman spectroscopic system with the ability of favorable collection of the Raman light at 90o scattering geometry while scanning the anterior chamber of the eye. The technique is applied both, to porcine eyes in-vitro, max. 24 hours after death and extraction, for ceftazidime, amphotericin B and glucose and to a commercially available artificial anterior chamber (AAC) fitted with corneas of porcine eyes for ceftazidime, amphotericin B, amikacin sulphate and ciprofloxacin. Finally, a PLS chemometric algorithm has been developed to predict the concentration of antibiotics in AAC. This special illumination design gives the opportunity of reducing the direct exposure of the basic cordial ocular tissues, like lens and retina, to the laser beam, while at the same time an optimum collection of scattered light is accomplished. Concentrations close to the minimum inhibitory concentration (MIC) have been detected for antibiotics both in porcine eyes and AAC; the detection of glucose has been realized at concentrations close to the early pathological levels of patients with diabetes. Furthermore, the quantification of concentration of antibiotics in AAC is accomplished by a partial least-squares (PLS) chemometric regression algorithm and the RMS error of the validation procedure further emphasize the promising prospect of the application of the Raman spectroscopy to the Ophthalmology.

No / The purpose of this work was to explore NIR spectroscopy as a PAT tool to monitor the formation of ibuprofen and nicotinamide cocrystals during extrusion based solvent free continuous cocrystallization (SFCC). Drug and co-former were gravimetrically fed into a heated co-rotating twin screw extruder to form cocrystals. Real-time process monitoring was performed using a high temperature NIR probe in the extruder die to assess cocrystal content and subsequently compared to off-line powder X-ray diffraction measurements. The effect of processing variables, such as temperature and mixing intensity, on the extent of cocrystal formation was investigated. NIR spectroscopy was sensitive to cocrystal formation with the appearance of new peaks and peak shifts, particularly in the 4800-5200 cm(-1) wave-number region. PXRD confirmed an increased conversion of the mixture into cocrystal with increase in barrel temperature and screw mixing intensity. A decrease in screw rotation speed also provided improved cocrystal yield due to the material experiencing longer residence times within the process. A partial least squares analysis in this region of NIR spectrum correlated well with PXRD data, providing a best fit with cocrystal conversion when a limited range of process conditions were considered, for example a single set temperature. The study suggests that NIR spectroscopy could be used to monitor cocrystal purity on an industrial scale using this continuous, solvent-free process.