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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
1

O slogan empresarial como constru??o discursiva: uma abordagem cognitivo-funcional

Sabino, Mar?lia Campos 21 July 2015 (has links)
Submitted by Automa??o e Estat?stica (sst@bczm.ufrn.br) on 2016-06-23T19:41:35Z No. of bitstreams: 1 MariliaCamposSabino_DISSERT.pdf: 1971634 bytes, checksum: c9c4612c83564d8b1ff9421467ea804f (MD5) / Approved for entry into archive by Arlan Eloi Leite Silva (eloihistoriador@yahoo.com.br) on 2016-06-27T18:43:53Z (GMT) No. of bitstreams: 1 MariliaCamposSabino_DISSERT.pdf: 1971634 bytes, checksum: c9c4612c83564d8b1ff9421467ea804f (MD5) / Made available in DSpace on 2016-06-27T18:43:53Z (GMT). No. of bitstreams: 1 MariliaCamposSabino_DISSERT.pdf: 1971634 bytes, checksum: c9c4612c83564d8b1ff9421467ea804f (MD5) Previous issue date: 2015-07-21 / Conselho Nacional de Desenvolvimento Cient?fico e Tecnol?gico (CNPq) / Neste trabalho, analisamos slogans empresariais coletados na cidade de Natal, no Rio Grande do Norte, compreendendo-os como um padr?o discursivo, isto ?, como um pareamento de forma e fun??o capaz de aglutinar as no??es de tipo textual e g?nero textual. Os trabalhos encontrados at? o momento indicam que a An?lise do Discurso ? a ?rea que mais tem se pronunciado a respeito dos slogans (slogans de produtos, e n?o de empresas, vale salientar), considerando-os, por meio de an?lises apenas formais ou funcionais, como um g?nero textual intr?nseco ? ideologia e ? subjetividade. Pretendemos extrapolar o ?mbito da an?lise de um ou outro n?vel, abordando tais textos, simultaneamente, em seus aspectos formais e funcionais. Desenvolvemos, dessa maneira, uma an?lise quali-quantitativa, objetivando, especificamente, analisar as propriedades formais (fon?ticas, morfol?gicas e sint?ticas) e funcionais (sem?nticas, pragm?ticas e discursivas) dos slogans, bem como verificar e quantificar aspectos recorrentes envolvidos em sua constru??o, com vistas a captar padr?es configuracionais subjacentes ? sua forma??o. Tomamos como base a Lingu?stica Funcional Centrada no Uso, que conjuga a tradi??o funcionalista norte-americana, representada por pesquisadores como Bybee (2010) e Traugott (2010), com a Lingu?stica Cognitiva, em especial, a corrente vinculada ? Gram?tica de Constru??es, conforme postula ?stman (2005), dentre outros. Por meio dos resultados obtidos, ratificamos a relev?ncia da interface entre os aspectos formais e funcionais na an?lise dos usos lingu?sticos. / In this paper, we analyze corporate slogans, understanding them as a discursive construction that is, as a pairing of form and function able to unite the notions of textual type and discursive genre. In this way, we developed a qualitative and quantitative analysis, aimed specifically to analyze the formal properties (phonetic, morphological and syntactic) and functional (semantic, pragmatic and discursive) of slogans. Furthermore, we attempted at verifying and quantifying recurring aspects involved in their construction, in order to capture configurational patterns underlying their formation. The data come from slogans collected in products and / or service stores in the metropolitan area of Natal city, Rio Grande do Norte. This research is based on the Cognitive-Functional Linguistics, that conjugates the North American functionalist tradition, represented by researchers as Talmy Giv?n, Paul Hopper, Joan Bybee, Elizabeth Closs-Traugott, with Cognitive Linguistics, in particular, the chain linked to Construction Grammar, as postulated by Adele Goldberg, William Croft e Jan-Olla ?stman, among others. The results ratified the importance of the interface between the formal and functional aspects in the analysis of linguistic uses. These results point to the idea of the slogan as the pairing of form and function on textual / discursive level, in other words, as a discursive construction, constituting as cognitive storage of a scheme / model of textual formation with a specific discursive-pragmatic function.
2

Caminhos a trilhar: um estudo sobre os verbos de movimento no portugu?s brasileiro

Ara?jo, Fabiano de Carvalho 20 February 2017 (has links)
Submitted by Automa??o e Estat?stica (sst@bczm.ufrn.br) on 2017-10-18T19:23:27Z No. of bitstreams: 1 FabianoDeCarvalhoAraujo_TESE.pdf: 2433222 bytes, checksum: d348870c57e44d4eaf6bbaf6c9b78fdd (MD5) / Approved for entry into archive by Arlan Eloi Leite Silva (eloihistoriador@yahoo.com.br) on 2017-10-18T21:41:52Z (GMT) No. of bitstreams: 1 FabianoDeCarvalhoAraujo_TESE.pdf: 2433222 bytes, checksum: d348870c57e44d4eaf6bbaf6c9b78fdd (MD5) / Made available in DSpace on 2017-10-18T21:41:53Z (GMT). No. of bitstreams: 1 FabianoDeCarvalhoAraujo_TESE.pdf: 2433222 bytes, checksum: d348870c57e44d4eaf6bbaf6c9b78fdd (MD5) Previous issue date: 2017-02-20 / Este trabalho tem como objeto de estudo os verbos de movimento e seu objetivo ? analisar o estatuto sint?tico-sem?ntico e discursivo-pragm?tico das ora??es com verbos de movimento. A hip?tese adotada ? que os verbos de movimento constituem uma classe de verbos heterog?nea, cujas subclasses apresentam caracter?sticas pr?prias. A pesquisa segue uma abordagem cognitivo-funcional da linguagem, por reconhecer as contribui??es dadas tanto por linguistas funcionais como Talmy Giv?n, Paul Hopper, Sandra Thompson, quanto por linguistas cognitivos como Michael Tomasello, George Lakoff, entre outros. Os dados foram retirados de duas fontes: (i) Corpus Discurso & Gram?tica: a l?ngua falada e escrita na cidade do Natal (FURTADO DA CUNHA, 1998); (ii) not?cias publicadas em s?tios eletr?nicos. As ora??es com verbos de movimento encontradas nesses textos foram submetidos ?s seguintes an?lises: (i) classifica??o desses verbos, de acordo com a vis?o tradicional de transitividade; (ii) distin??o dos tipos sem?nticos dos verbos de acordo com a proposta de Borba (1996); (iii) identifica??o dos pap?is sem?nticos dos argumentos dos verbos de acordo Giv?n (2001), Andrews (1985) e Can?ado (2005); (iv) an?lise dos tra?os sem?nticos presentes no significado do verbo em conformidade com Talmy (1985); (v) an?lise do status informacional dos argumentos nominais dos verbos de movimento pela proposta de Prince (1981); (vi) aferi??o do grau de transitividade das ora??es segundo a proposta de Hopper e Thompson (1980); (vii) averigua??o da adequa??o das ora??es ?s restri??es da estrutura argumental preferida; e (viii) retomada dos par?metros estudados que favorecem uma categoriza??o dos verbos de movimento. Esta pesquisa revelou que os verbos estudados n?o constituem uma categoria uniforme, sendo poss?vel definir subclasses com caracter?sticas semelhantes entre si. As diferen?as entre os verbos de diferentes subclasses se deram de duas formas: (i) uma classe apresenta um par?metro e as outras n?o; (ii) todas as subclasses apresentam o mesmo par?metro com intensidade diferente. / This work aims to study motion verbs and its purpose is to analyze the syntacticsemantic and discursive-pragmatic status of the clauses in which they occur. The hypothesis adopted is that the motion verbs constitute a class of heterogeneous verbs, whose subgroups have their own characteristics. The research follows a cognitive-functional approach to language by recognizing the contributions of both functional linguists such as Talmy Giv?n, Paul Hopper, Sandra Thompson, and cognitive linguists such as Michael Tomasello, George Lakoff, and others. Data were taken from two sources: (i) Corpus Discurso & Gram?tica: a l?ngua falada e escrita na cidade do Natal (FURTADO DA CUNHA, 1998); (ii) News published in websites. The sentences with motion verbs found in these texts were submitted to the following analyzes: (i) Classification of these verbs, according to the traditional view of transitivity; (ii) Distinction of the semantic types of the verbs according to the Borba?s (1996) proposal; (iii) Identification of the semantic roles of the verbal arguments according to Giv?n (2001), Andrews (1985) and Can?ado (2005); (iv) Analysis of the semantic features present in the verb's meaning according to Talmy (1985); (v) Analysis of the informational status of the nominal arguments of motion verbs by Prince's proposal (1981); (vi) Measurement of the transitivity degree of the clauses according to the proposal of Hopper and Thompson (1980); (vii) Ascertaining the adequacy of the sentences to the constraints of the preferred argument structure; and (viii) Review of the studied parameters favoring a categorization of movement verbs. This research revealed that the verbs studied do not constitute a uniform category, being possible to define subclasses with characteristics similar to each other. The differences between motion verbs occurred in two ways: (i) One group has one parameter and the other does not; (ii) All subclasses have the same parameter with different intensity.

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