For a long time, human language has been assumed to be genetically determined and therefore the product of biological evolution. It is only within the last decade that researchers have begun to investigate more closely the domaingeneral cognitive mechanisms of cultural evolution as an alternative explanation for the origins of language. Most of this more recent work focuses on the role of imperfect cultural transmission and abstracts away from the mechanisms of communication. Specifically, models developed to study the cultural evolution of language—both theoretical and computational—often tacitly assume that linguistic signals fully specify the meaning they communicate. They imply that ignoring the fact that this is not the case in actual language use is a justified idealisation which can be made without significant consequences. In this thesis, I show that by making this idealisation, we miss out on the extensive explanatory potential of an empirically attested property of language: its pragmatic plasticity. The meaning that a signal comes to communicate in a specific context usually differs to a certain degree from its conventional meaning. This thesis (i) introduces a model of the cultural evolution of language that acknowledges and incorporates the fact that communication exhibits pragmatic plasticity and (ii) explores the explanatory potential of this fact with regard to language evolution. The thesis falls into two parts. In the first part, I develop the model conceptually. I begin by analysing the components of extant models of general cultural evolution and discuss how models of language change and linguistic evolution map onto them. Innovative use is identified as the motor of cultural evolution. I then conceptualise the cognitive mechanisms underlying innovative language use and argue that they originate in pre-linguistic forms of ostensive-inferential communication. In a next step, the identified mechanisms are employed to provide a unified account of the two main explananda of evolutionary linguistics, the emergence of symbolism and the emergence of grammar. Finally, I discuss the implications of the presented analysis for the so-called proto-language debate. In the second part of the thesis, I propose a computational implementation of the developed conceptual model. This computational implementation allows for the simulation of the cultural emergence and evolution of symbolic communication and provides a laboratory-like environment to study individual aspects of this process. I employ such computer simulations to explore the role that pragmatic plasticity plays in the development of the expressivity, signal economy and ambiguity of emerging and evolving symbolic communication systems. As its main contribution to the study of language evolution, this thesis shows that a model of linguistic cultural evolution that incorporates the notion of pragmatic plasticity has the potential to explain two crucial evolutionary puzzles, namely (i) how language can emerge from no language, and (ii) how language can come to exhibit the appearance of design for communication. The proposed usage-based model of language evolution bridges the evolutionary gap between no language and language by identifying ostensive-inferential communication as the continual aspect present in both stages, and by demonstrating that the cognitive mechanisms involved in ostensive-inferential communication are sufficient for the transition from one stage to the other.

In this thesis, I use an experimental model to investigate the role of social pressures in stimulating language divergence. Research into the evolution of cooperation has emphasised the usefulness of ingroup markers for swiftly identifying outsiders, who pose a threat to cooperative networks. Mechanisms for avoiding cheats and freeriders, which tend to rely on reputation, or on (explicit and implicit) contracts between individuals, are considerably less effective against short-term visitors. Outsiders, moreover, may behave according to different social norms, which may adversely affect cooperative interactions with them. There are many sources of markers by which insiders and outsiders can be distinguished, but language is a particularly impressive one. If human beings exploit linguistic variation for this purpose, we might expect the exploitation to have an influence on the cultural evolution of language, and to be involved in language divergence, since it introduces a selective pressure, by which linguistic variants are selected on the basis of their social significance. However, there is also a neutral, mechanistic model of dialect formation that relies on unconscious accommodation between interlocutors, coupled with variation in the frequency of interaction, to account for divergence. In studies of real-world communities, these factors are difficult to tease apart. The model described in this thesis put real speakers in the artificial environment of a computer game. A game consisted of a series of rounds in which players were paired up with each other in a pseudo-random order. During a round, pairs of players exchanged typed messages in a highly restricted artificial "alien language". Each player began the game with a certain number of points, distributed between various resources, and the purpose of sending messages was to negotiate to exchange these resources. Any points given away were worth double to the receiver, so, by exchanging resources, players could accumulate points for their team. However, the pairings were anonymous: until the end of a round, players were not told who they had been paired with. This basic paradigm allowed the investigation of the major factors influencing language divergence, as well as the small-scale individual strategies that contribute to it. Two major factors were manipulated: frequency of interaction and competitiveness. In one condition, all players in a game were working together; in another condition, players were put into teams, such that giving away resources to teammates was advantageous, but giving them to opponents was not. This put a pressure on players to use variation in the alien language to mark identity. A combination of this pressure and a minimum level of interaction between teammates was found to be sufficient for the alien language to diverge into "dialects". Neither factor was sufficient on its own. The results of these experiments suggest that a pressure for the socially based selection of linguistic variants can lead to divergence in a very short time, given sufficient levels of interaction between members of a group.