The understanding of Swedish lobbyism is so far insufficient and misguided. In order to understand Swedish lobbyism better this thesis calls for a shift to theory testing case studies of actors that are capable to lobby in an organized and recurring way. To do this it offers a theoretical framework developed from three established theories of lobbying strategy adjusted for a Swedish context. The purpose of this framework is to chart strategies for how Swedish lobbyists lobby against Members of Parliament (MPs) and if and how these strategies influence MPs’ attitudes towards a policy. The case is the lobbying campaign for a reduced restaurant sales tax from 2000 to 2014 ending with a reduction from 25% to 12%. The study concludes that Swedish lobbyism is built from alliances, trust, perceived seriousity, and public interest, more than actual expertize of a specific topic.