<p>This dissertation is a policy driven ethnography of smallholder and alternative farmers in Indiana that centers food justice and utilizes interdisciplinary frameworks to analyze the adaptive strategies that farmers use to address the specific challenges they face. Through the implementation of adaptive strategies such as regenerative growing practices, the cultivation of community, stewardship of the land, and an emphasis on transparency, the smallholders I worked with over the course of this study negotiate complex agricultural spaces and build the resilience of their farmsteads and the communities they serve. Smallholder and alternative farmers in Indiana are reimagining the agricultural spaces they occupy and driving transformational change of dominant narratives and local food systems. Critiques of conventional agriculture and commodity production are not intended to reify binary perceptions of the agricultural paradigm, but rather to demonstrate that the critical role of smallholder and alternatives farmers should be valued as well. </p> <p> </p> <p>This research draws on four years of ethnographic research, archival sources, and close readings of policy measures and media reports to illuminate the historical context that has positioned smallholders in juxtaposition to large-scale conventional agriculture, and the critical role of smallholder farmers in driving food systems change while centering food justice and community resiliency. The driving research questions for the following essays follow: Why have small scale and alternative farmers chosen to farm (and farm differently)? What specific challenges do they face and how might these challenges be better addressed by existing support systems and new legislation? What can be learned from the alternative narratives and reimagined spaces smallholder farmers engage with? This work joins the growing body of research that challenges agricultural meta-narratives by presenting a counter-narrative of smallholder resilience and the <i>a priori</i> notion that posits agricultural technology as a panacea for everything from world hunger to economics to environmental concerns. </p>

The present empirical study examined factors that affect the acceptance and use of social media platforms by farmers and vendors in farmers’ communities in North Mississippi for marketing their small farm businesses. Based on the Unified Theory of Acceptance and Use of Technology (UTAUT), structural equations modeling was used to examine several relationships: (1) the influence of performance expectancy (PE) on behavioral intention (BI) to use social media; (2) the influence of effort expectancy (EE) on BI; (3) the influence of social influence (SI) on BI; (4) the influence of facilitating conditions (FC) on actual use (USE) of social media; (5) the moderating influence of gender on the PE–BI, EE–BI, and SI-BI relationships; (6) the moderating influence of age on the PE–BI, EE–BI, SI-BI, and FC–USE relationships; and (7) the moderating influence of experience using social media on the EE–BI, SI-BI, and FC–USE relationships. Results from 169 respondents who completed questionnaires indicated that PE, EE, SI, and FC (key constructs) did predict farmers and vendors’ BI to use social media and actual USE of social media for marketing their small farm businesses and agriproducts. Respondents’ characteristics (e.g., age, gender, social media experience) did moderate some of these relationships in different ways. Thus, the present study provided additional empirical support for UTAUT. Additionally, responses to questions that assessed constructs in UTAUT suggest that respondents are open to social media as a marketing tool for their small farm businesses. Other results indicated that farmers and vendors prefer to market their products through farmers markets and community supported agriculture groups as compared to retail outlets and noted barriers present in retail marketing channels. This study provides information that will be beneficial for the development of educational programs and contributes to the literature on the factors affecting farmers’ intention to use social media to promote agriproducts to connect new markets.

The main aim of my thesis is to create sustainable local food production in Jaroslavice region. This region is situated near the Austria – Czechia border. The political changes of previous century influenced this rural location a lot. Changes resulted in socioeconomic degradation of this area. My project tends to shorten production connections between producers and consumers. It also takes the part with local farmers and farmer´s market. My architecture proposal is a building of regional food center focused on fruit production. The main fruits are apples, apricots and pitches according to the local climate conditions. The center has three main parts – processing, storage and retail.