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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
1

FATORES DE COMPETITIVIDADE DE EMPRESAS ORGANIZADAS EM REDES DE COOPERAÇÃO / FACTORS OF COMPETITIVENESS OF COMPANIES ORGANIZED IN COOPERATION NETWORKS

Tatsch, Marcelo Pastoriza 14 April 2010 (has links)
The transformation of the world economy that brought the collapse of borders and trade barriers brought a setting conducive to the prosperity of large corporations, while small and medium enterprises have gained additional difficulties to remain in operation. However, with the emergence of collaborative networks of small and medium enterprises through its membership in collaborative networks had the opportunity to reposition itself to face this new scenario. Particularly, the neighborhood grocery, which falls within that context might get to compete against the big hypermarket chains that have proliferated in this environment. With this thesis developed, it was through a case study to identify the factors of competitiveness achieved by a network of supermarkets in operation for over 10 years in local market. Were observed and pointed out the factors that pushed the network over the years of operation and points that deserve more attention and treatment to eliminate potential points of disruption in the operation and that can be improved and provide assistance to each of the network and associated companies hence the network itself. / A transformação da economia mundial, que trouxe a queda das barreiras e fronteiras comerciais, apresenta um cenário propício para a prosperidade das grandes corporações, enquanto, as pequenas e médias empresas ganharam dificuldades adicionais para se manter em operação. Entretanto, com o surgimento das redes de cooperação, as pequenas e médias empresas, através da sua associação em redes de cooperação, tiveram a oportunidade de se reposicionar frente a esse novo cenário. Particularmente, os supermercados de bairros, que se inserem nesse contexto, puderam adquirir condições de competividade frente às grandes cadeias de hipermercados que proliferaram neste ambiente. Com essa dissertação desenvolvida, procurou-se, através de um estudo de caso, identificar quais os fatores de competitividade alcançados por uma rede de supermercados em operação há mais 10 anos no mercado local. Foram observados e apontados os fatores que impulsionaram a rede ao longo desses anos de operação e os temas que merecem maior atenção e tratamento para eliminar possíveis pontos de ruptura na operação. Também assuntos que podem ser melhorados e trazer contribuição a cada uma das empresas associadas à rede e consequentemente à própria rede.

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