Thesis (M. Sc.)--University of Hong Kong, 2005.

Examines patronage motives and product purchase patterns within the context of a mall. Specifically, determines: the relative importance consumers attach to a set of 24 patronage motives when choosing a place to shop; these shoppers’ purchase patterns of a set of 21 products; and inter and intra similarities/dissimilarities among motives and product purchase patterns. Managerial implications for mall administrators are discussed. Concludes that to enhance its appeal to variety seeking shoppers, the mall should monitor consumer buying trends and make necessary adjustments to its tenant mix. Amenities and center quality also need to be considered. Recommends further research of this type in other communities.

No description available.

Thesis (B.A.)--Bryn Mawr College, Growth and Structure of Cities Program, 2007. / Includes bibliographical references.

Since the end of World War II, the shopping center has been diffused as a building type through the western world and has acquired a central role in suburban territories. It is perceived as a "standardized" building and as the product of the process of economic globalization. Most of the time, the shopping center is conceived on the basis of regional considerations, and so it presents difficult connections with the surrounding urban tissues. Even if it contributes in an important manner to the life of suburbia, it is an introverted building that has limited relationships with exterior spaces. / The thesis, through an analysis of the shopping centre in the United States, Canada and France, wants to shed light on the progressive emergence of its form and spatial characteristics in those countries. This comparative study underlines the mechanisms of diffusion of the shopping center paradigm developed up in the United States and the consequences of its transfer in the other contexts. The morphological and longitudinal analysis of shopping centers located in the Los Angeles, Montreal and Paris metropolitan areas aims to evaluate the influence of the local context on the emergence of specificities related to this building type, to the urban tissues containing it, and to their respective evolution over time.

published_or_final_version / Urban Design / Master / Master of Urban Design

No description available.

Thesis (M. Sc.)--University of Hong Kong, 2000. / Includes bibliographical references.

Hong Kong is renowned for its name of shopping paradise in the past several decades. It not only has the attractive street markets, but also has the different styles, themes and levels of shopping malls. Indeed, the retail industry of Hong Kong serves both visitors and Hong Kong local people as well. From the figures of Hong Kong Retail Management Association, it recorded HK$494,456 million dollars overall retail sale in 2013 and 267,703 person were employed as the workforce under retail as at December 2013. In the past two decades, many large, trendy and featured shopping malls were built, and they were mostly developed and owned by the major developers as a long term investment for rental return. However, as Hong Kong is just a small city, thus this leads to keener competitions between the shopping malls in order to attract shoppers to increase the turnover of the shop tenants inside, thus the rental receivables to the developers in turn. In order to attract more shoppers, other than the asset enhancements, improvements and renovation projects carried out by the shopping malls within a short period of time to have a fresh feeling to the shoppers and improve the deficiencies of the malls, many new and innovative marketing activities were carried out by them as well, such as placing 100 number of full height Doraemom mascots (a famous Japanese cartoon character) outside the shopping mall, arranging a 20 meter height inflatable Holland designer rubber duck to be display on the sea outside the shopping mall, organizing overnight cheering up activities for the student at the eve of the announcement of public exam, providing overnight live broadcasting of World Cup, etc. Besides the above, many information technologies were incorporation in the shopping malls nowadays so as to provide a convenience, better feelings and involvement to the shoppers. Other than retail, telecommunications in Hong Kong is also the leading edge in the world. The mobile penetration rate is 238.6 percent by February 2014, that means every Hong Kong people has over two mobile phones; in which, around 72% is using 3G/4G, it means around two-third of mobile subscribers are using smartphones. For the marketing of the shopping malls, they also provide many information technology applications in order to attract the shoppers. For example, sophisticated webpage design, mobile apps, Facebook, Weibo, Twitter, Instagram, were made for their shopping mall. In this paper, we will evaluate of using such information technology applications in the retail marketing under the context of shopping malls in Hong Kong. / published_or_final_version / Housing Management / Master / Master of Housing Management

The plans for a shopping mall under construction on a 192-acre site in Lansing Township, Ingham County, Michigan, United States were used as the basis of a design exploration into ways for improving the environmental and social sustainability of conventional malls. The exploration focused on four themes, specifically: Native plant materials; stormwater management^experiential qualities; and biodiversity. Literature on the use of these four themes to achieve sustainability goals was reviewed, and design precedents and projects that employed native plant materials, stormwater management, place experiential qualities, and biodiversity to improve environmental and social sustainability were examined. The literature on plant species native to the Ingham County area was researched to determine which species are suitable as landscape plant materials for shopping mall environments. A variety of interventions were proposed for managing stormwater runoff on the site, with an emphasis on soil infiltration as a management technique. Interventions were proposed to provide a pleasurable and comfortable experience for mall visitors, most notably summer shade for people and parked cars, ease of navigation and movement through the site for pedestrians and vehicles, and aesthetically pleasing plantings and architecture. Planted areas were designed to provide food and cover for wildlife common in the Ingham County area. The layout of the buildings and parking lots was designed to facilitate the future transformation of the shopping mall into a residential neighborhood, as a means of recycling developed land and limiting urban sprawl. Many of the interventions proposed were designed with the intention of revealing natural processes operating in the landscape, in the manner of the Eco-Revelatory design movement. This exploration demonstrated that it is possible to redesign a conventional shopping mall to make it a greater social asset to the community and less of an environmental liability.